📌 Core Information
🔹 Job Title: Manager, Marketing Strategy - Health Care Delivery Growth
🔹 Company: CVS Health
🔹 Location: Woonsocket, Rhode Island, United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with potential for remote work
🚀 Job Overview
Key aspects of this role include:
- Defining and driving marketing strategies to enhance the growth of health services across CVS's digital and physical channels
- Executing strategies that engage customers and promote health services throughout the CVS enterprise
- Leveraging analytics to forecast and measure marketing channel performance and support optimizations
- Collaborating with cross-functional teams to deliver end-to-end marketing campaign deliverables
ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and cross-functional collaboration.
📋 Key Responsibilities
✅ Lead the growth strategy and development of retail and health services across lines of business marketing campaigns and integrations to maximize value via CVS Health digital and physical properties
✅ Leverage analytics to forecast and measure marketing channel performance and support optimizations to deliver desired results
✅ Support the day-to-day management of end-to-end marketing campaign deliverables, including creative briefing, journey mapping, segmentation, testing strategies, and campaign delivery
✅ Bring new and innovative ideas to drive customer value by way of new channels, experiences, partnerships, or other assets and activations to deliver against growth goals for the enterprise
✅ Actively develop trusted relationships across functional relationships with key internal stakeholders, such as Marketing, Media, Enterprise Digital, Business Teams, Analytics, Creative & Design, Legal, and Transformation
ASSUMPTION: This role requires strong project management skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent (HS Diploma + 4 years of relevant experience) required
Experience: 5 years of marketing experience with a foundation of business, retail, healthcare, and consumer understanding. 4+ years of retail marketing or digital marketing/strategy experience. 1+ years of cross-functional leadership experience
Required Skills:
- Proven track record of leading the strategy and execution of complex, cross-functional programs in a results-driven environment
- Data-driven mindset with a consumer-centric approach
- Master problem solver and entrepreneurial in nature
- Excellent writing, presentation, and communication skills
Preferred Skills:
- Knowledge of digital tools, marketing technology and tactics
- Knowledge of data analysis tools and ability to create measurement systems and dashboard reporting
- Able to analyze large sets of data and synthesize into a marketing strategy
- Development of segmentation and marketing strategies based on insights and data
- Able to influence critical business outcomes in a matrix-based large enterprise environment
- Act as an independent self-starter and provide thought leadership with immediate team, partners, and organization leader
- Ability to manage multiple projects and tight timelines
ASSUMPTION: This role requires a strong background in marketing with a focus on retail and digital marketing, as well as experience in cross-functional leadership and data analysis.
💰 Compensation & Benefits
Salary Range: $66,330.00 - $159,120.00 (This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.)
Benefits:
- Affordable medical plan options
- 401(k) plan (including matching company contributions)
- Employee stock purchase plan
- No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching
- Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual offer may vary based on the factors mentioned.
📌 Applicant Insights
🔍 Company Context
Industry: CVS Health operates in the retail pharmacy and health care industries, providing pharmacy services, health plans, and community pharmacies across the United States
Company Size: CVS Health is a large corporation with over 10,000 employees, providing a structured and established work environment
Founded: CVS Health was founded in 1963 and has since grown to become one of the largest pharmacy health care providers in the United States
Company Description:
- CVS Health is the leading health solutions company, delivering care like no one else can. We reach more people and improve the health of communities across America through our local presence, digital channels and over 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses and nurse practitioners.
- Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications or accessing affordable health and wellness services in the most convenient ways.
- We help people navigate the health care system – and their personal health care – by improving access, lowering costs and being a trusted partner for every meaningful moment of health.
Company Specialties:
- Retail
- Pharmacy Benefits Management
- Health Insurance
- Health Care
- Pharmacy
- Retail
- Care Management
- and Primary Care
Company Website: CVSHealth.com
ASSUMPTION: CVS Health is a well-established company with a strong presence in the health care industry, offering a comprehensive range of health care services and products.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and cross-functional collaboration
Reporting Structure: The Manager, Marketing Strategy - Health Care Delivery Growth reports directly to the Senior Manager, Marketing Strategy – Health Care Delivery Growth
Work Arrangement: This role is on-site with potential for remote work, requiring flexibility and adaptability
Growth Opportunities:
- Potential for career progression within the marketing department or broader organization
- Opportunities to work on high-impact projects and initiatives
- Chance to develop leadership and management skills
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: CVS Health's corporate headquarters is located in Woonsocket, Rhode Island, with additional offices across the United States
Office Location(s): 1 CVS Drive, Woonsocket, RI 02895, US
Geographic Context:
- Woonsocket, Rhode Island, is located in the northeastern United States, approximately 20 miles north of Providence, Rhode Island
- The area offers a mix of urban and suburban living, with a cost of living slightly above the national average
- Rhode Island is known for its historic sites, beaches, and outdoor recreation opportunities
Work Schedule: This role requires a full-time work schedule, with potential for flexible work arrangements
ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on collaboration and cross-functional teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with hiring manager
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data-driven decision making and analytics
- Cross-functional leadership and collaboration
- Communication and presentation skills
- Cultural fit and alignment with CVS Health's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of CVS Health's business and the health care industry
- Prepare examples of your marketing strategy and execution experience
ATS Keywords: Marketing Strategy, Health Care Delivery, Growth, Retail, Digital Marketing, Cross-Functional Leadership, Data Analysis, Consumer-Centric Approach, Project Management, Communication Skills, Presentation Skills, Relationship Building, Innovation, Analytics, Campaign Management
ASSUMPTION: The application process for this role is competitive, and applicants should be prepared to demonstrate their strategic thinking, leadership, and marketing expertise.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Analytics
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in marketing tools and technologies, as well as the ability to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Collaboration
- Innovation
- Performance
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and strategic
- Adaptable and flexible
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and consumer behavior in the health care industry?
- Can you provide an example of a time when you successfully led a cross-functional team to execute a complex marketing campaign?
- How do you prioritize and manage multiple projects and tight timelines in a fast-paced environment?
ASSUMPTION: CVS Health values candidates who are strategic thinkers, collaborative, and adaptable, with a strong focus on data-driven decision making and customer-centricity.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines and competing priorities
- Navigating a large, matrixed organization with multiple stakeholders
- Managing cross-functional teams and building effective working relationships
- Keeping up with industry trends and consumer behavior in the health care industry
ASSUMPTION: This role presents unique challenges and opportunities for growth and development within a large, established organization.
📈 Similar Roles Comparison
- This role is unique in its focus on driving growth and strategy for health care delivery services across CVS Health's digital and physical channels
- Similar roles in other organizations may focus on specific lines of business or product categories, rather than the enterprise-wide approach required in this role
- Career progression in this role may lead to senior leadership positions within the marketing department or broader organization
ASSUMPTION: This role offers a unique opportunity to drive strategic growth and innovation within a large, established organization.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new health service offering across CVS Health's digital and physical channels
- Conducting market research and analysis to identify growth opportunities for health care delivery services within specific consumer segments
- Collaborating with cross-functional teams to optimize the customer experience and drive engagement with health services across CVS Health's enterprise
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and data-driven nature of the Manager, Marketing Strategy - Health Care Delivery Growth role.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategy for health care delivery services across CVS Health's enterprise, and how this role fits into that strategy?
- How does this role collaborate with other marketing teams and lines of business within CVS Health?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does CVS Health support the professional development and growth of its marketing team members?
- What is the work-life balance like for this role, and how does CVS Health support work-life balance for its employees?
ASSUMPTION: These key questions help applicants understand the strategic context, priorities, and work-life balance for the Manager, Marketing Strategy - Health Care Delivery Growth role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your marketing strategy and execution experience
- Research CVS Health's business and the health care industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
