📌 Core Information
🔹 Job Title: Manager, Marketing Technology & Solutions
🔹 Company: See's Candies
🔹 Location: San Francisco, CA (with remote flexibility)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Strategizing and managing marketing technology initiatives
- Serving as a subject matter expert for Marketing Cloud
- Evaluating and implementing a Customer Data Platform (CDP)
- Driving customer acquisition, retention, and engagement
- Collaborating cross-functionally to deliver successful programs
ASSUMPTION: This role requires a strong background in marketing technology, customer experience, and data analysis to drive successful marketing campaigns and initiatives.
📋 Key Responsibilities
✅ Strategize and maintain a Marketing Cloud database to support marketing initiatives
✅ Serve as the system/application owner and subject matter expert for Marketing Cloud
✅ Develop and standardize segmentation methodology for multiple channels
✅ Assist with campaign strategy and planning across various channels
✅ Evaluate and implement a CDP and strategy for potential customer loyalty program elements
✅ Drive ongoing customer acquisition, engagement, and re-engagement through various tactics
✅ Develop and maintain reporting and analysis to measure program performance and inform future plans
✅ Identify opportunities to enhance technology and innovation for departmental effectiveness
✅ Protect and manage the See’s Brand at all times
✅ Perform special projects as assigned by management
ASSUMPTION: This role requires a high level of organization, prioritization, and time management skills to effectively manage multiple projects and priorities.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing required
Experience: Minimum 5 years of relevant experience in cloud-based marketing, loyalty, CRM, or direct marketing
Required Skills:
- Expert project management skills
- Strong communication skills
- Highly organized with effective time management
- Working understanding of databases, SQL, AMPscript, and HTML (a plus)
- Experience managing vendors to achieve program goals
- Strong analyst and problem-solving skills
- Proven ability to run successful campaigns with little supervision
Preferred Skills:
- Salesforce Marketing Cloud Admin Certified
- Experience in multi-channel retail industry
- Working knowledge of customer loyalty programs
ASSUMPTION: A strong background in marketing technology, data analysis, and project management is crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $130,000 - $140,000 per year
Benefits:
- Medical, financial, and other generous benefits
- 401(k) eligibility and various paid time off benefits
Working Hours: Full-time position with standard business hours (flexible remote work available)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on market location, job-related knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Confectionery)
Company Size: 1,001-5,000 employees
Founded: 1921
Company Description:
- See's Candies is a leading confectionery company known for its high-quality candy and exceptional customer service
- The company offers a wide range of products, including chocolates, candies, and gift boxes
- See's Candies operates over 230 shops across the United States and has an online store
Company Specialties:
- Confectionery
- Retail
- E-commerce
Company Website: www.sees.com
ASSUMPTION: See's Candies is a well-established company in the confectionery industry with a strong focus on quality and customer service.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: This role reports directly to the Senior Manager, Marketing Technology & Solutions
Work Arrangement: On-site with remote flexibility (2-3 days per week)
Growth Opportunities:
- Potential advancement to Senior Manager or Director level within the Marketing Technology department
- Expansion of responsibilities based on successful performance and business needs
ASSUMPTION: This role offers opportunities for career growth and development within the Marketing Technology department.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a casual and friendly work environment
Office Location(s): San Francisco, CA (with remote flexibility)
Geographic Context:
- San Francisco is a major city in California with a diverse population and vibrant culture
- The city offers a mix of urban and outdoor activities, with easy access to nature and entertainment
- San Francisco has a mild Mediterranean climate, with cool summers and mild winters
Work Schedule: Standard business hours with flexible remote work options
ASSUMPTION: The San Francisco office provides a collaborative and engaging work environment, with opportunities for both on-site and remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the Senior Manager and other team members
- Final interview with the Director of Marketing Technology
- Background check and offer extension
Key Assessment Areas:
- Technical skills in marketing technology and data analysis
- Project management and organizational skills
- Communication and collaboration skills
- Problem-solving and critical thinking skills
Application Tips:
- Highlight relevant experience in marketing technology, data analysis, and project management
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral and situational interview questions that focus on problem-solving, collaboration, and adaptability
ATS Keywords: Marketing Cloud, CRM, CDP, customer experience, segmentation, data analysis, project management, vendor management
ASSUMPTION: The application process for this role may include assessments of technical skills, problem-solving abilities, and cultural fit.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Customer Data Platform (CDP)
- SQL, AMPscript, and HTML
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: Familiarity with the listed tools and technologies is preferred, but not required. Training and support will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Quality without compromise
- Customer focus
- Collaboration and teamwork
- Innovation and continuous improvement
Work Style:
- Fast-paced and dynamic work environment
- Cross-functional collaboration and teamwork
- Focus on results and delivery
- Adaptability and flexibility
Self-Assessment Questions:
- How do you ensure the quality of your work aligns with See's Candies' commitment to "quality without compromise"?
- Describe a time when you had to collaborate with cross-functional teams to achieve a common goal. What was the outcome?
- How do you approach learning new tools and technologies to improve your work and drive results?
ASSUMPTION: See's Candies values candidates who demonstrate a strong work ethic, commitment to quality, and ability to collaborate effectively with others.
⚠️ Potential Challenges
- Managing multiple projects and priorities with competing deadlines
- Adapting to changes in technology and business needs
- Collaborating effectively with cross-functional teams and stakeholders
- Maintaining a strong work-life balance in a fast-paced environment
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to manage multiple projects and priorities effectively.
📈 Similar Roles Comparison
- This role is similar to a Marketing Technology Manager or Marketing Cloud Manager in other organizations, but with a stronger focus on customer experience and data analysis
- Unlike some marketing roles, this position requires a strong background in marketing technology and data analysis, as well as project management skills
- Career paths for this role may include advancement to Senior Manager or Director level within the Marketing Technology department or expansion into other marketing or technology roles
ASSUMPTION: This role offers a unique blend of marketing technology, data analysis, and project management responsibilities, with a strong focus on customer experience.
📝 Sample Projects
- Developing and implementing a new customer segmentation strategy using Marketing Cloud and a CDP
- Collaborating with cross-functional teams to launch a new customer loyalty program
- Analyzing customer data to identify trends and opportunities for improving customer acquisition, retention, and engagement
ASSUMPTION: These sample projects illustrate the types of initiatives and responsibilities associated with this role, but the specific projects may vary based on business needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the Marketing Technology department?
- What are the most pressing challenges facing the Marketing Technology department, and how can this role help address them?
- How does See's Candies support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does See's Candies foster a culture of innovation and continuous improvement within the Marketing Technology department?
ASSUMPTION: These interview questions are designed to help applicants better understand the role, the team, and the company culture, as well as assess the fit between the candidate's skills, experiences, and career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Manager, Marketing Technology & Solutions
- Tailor your resume and cover letter to highlight relevant skills and experiences that match the job requirements
- Prepare for behavioral and situational interview questions that focus on problem-solving, collaboration, and adaptability
- Follow up with the Hiring Manager within one week of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
