Manager, Mobile Marketing

📌 Core Information

🔹 Job Title: Manager, Mobile Marketing

🔹 Company: Activision Blizzard

🔹 Location: Mexico City, Mexico

🔹 Job Type: Full-Time

🔹 Category: Entertainment Providers

🔹 Date Posted: July 28, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing creator marketing strategies for Call of Duty: Mobile in the Spanish-speaking LATAM region
• Managing creator partnerships and ensuring clear communication, timely deliverables, and ongoing engagement
• Collaborating with regional marketing teams and agency partners to localize and adapt global creator activations
• Analyzing performance data to define success metrics, track KPIs, and optimize future activations
• Proactively identifying and nurturing emerging talent aligned with the brand and audience goals

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep passion for gaming to succeed in the fast-paced environment of the gaming industry.

📋 Key Responsibilities

✅ Develop and execute creator marketing strategies aligned with Call of Duty: Mobile product beats and business objectives

✅ Identify, evaluate, and onboard content creators across established and emerging platforms to support regional growth

✅ Manage day-to-day relationships with creators, ensuring clear communication, timely deliverables, and ongoing engagement

✅ Collaborate with LATAM marketing teams and agency partners to localize and adapt global creator activations for regional relevance

✅ Define success metrics and campaign KPIs; track and analyze performance across reach, views, engagement, sentiment, and ROI

✅ Maintain and update a regional creator database; manage contracts, scopes, and payment workflows in coordination with legal and finance

✅ Monitor creator content to ensure alignment with Call of Duty brand standards and messaging guidelines

✅ Optimize the regional creator roster and content strategy based on performance data and qualitative feedback

✅ Provide input to cross-functional teams on product updates and key marketing moments to inform creator planning

✅ Proactively identify and nurture emerging talent aligned with the brand and audience goals

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously while maintaining strong communication with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s Degree preferred

Experience: 8+ years of influencer marketing experience, particularly with regional content creators

Required Skills:

• Proven experience in influencer marketing and creator campaigns
• Strong communication and collaboration skills
• Ability to analyze data and generate actionable insights
• Direct experience in gaming or very thorough knowledge and passion for gaming
• Excellent organization and time management skills
• Fluency in Spanish and English

Preferred Skills:

• Experience working with social media reporting tools such as Sprinklr, Tubular, etc.
• Knowledge of the Call of Duty franchise
• Experience in a fast-paced, dynamic environment

ASSUMPTION: Candidates with a strong background in influencer marketing, a deep understanding of the gaming industry, and excellent communication skills will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD per year (Based on industry standards for a Manager, Mobile Marketing role with 8+ years of experience in the entertainment industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off and holidays
• Employee discounts on Activision Blizzard products
• Tuition reimbursement and professional development opportunities

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM) and occasional flexibility to accommodate project deadlines

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers - Activision Blizzard is a leading global interactive entertainment company with a portfolio of iconic franchises, including Call of Duty, World of Warcraft, Overwatch, and Candy Crush.

Company Size: 5,001-10,000 employees - As a large organization, Activision Blizzard offers numerous opportunities for career growth and collaboration with diverse teams.

Founded: 2008 - Activision Blizzard was formed through the merger of Activision and Vivendi Games, with a history dating back to the 1980s for both companies.

Company Description:

• Activision Blizzard is committed to creating the most iconic brands in gaming and entertainment
• The company strives to deliver unrivaled gaming experiences for the world to enjoy together
• Activision Blizzard is home to some of the most beloved entertainment franchises, including Call of Duty, Crash Bandicoot, Tony Hawk’s Pro Skater, and Guitar Hero

Company Specialties:

• Video Games
• Entertainment
• Consumer Products
• Media
• Film and TV
• Gaming and Production

Company Website: http://www.activisionblizzard.com/

ASSUMPTION: Working at Activision Blizzard offers applicants the opportunity to contribute to iconic gaming franchises and collaborate with talented teams in a dynamic and creative environment.

📊 Role Analysis

Career Level: Managerial - This role involves leading creator campaigns, managing partnerships, and collaborating with cross-functional teams to drive regional growth for Call of Duty: Mobile.

Reporting Structure: This role reports directly to the Senior Manager, Mobile Marketing, LATAM and collaborates with regional marketing teams, agency partners, and other stakeholders.

Work Arrangement: On-site - This role requires working on-site at the Activision Blizzard office in Mexico City, with occasional flexibility for project needs.

Growth Opportunities:

• Advancement within the mobile marketing team or related departments
• Expansion of responsibilities based on performance and business needs
• Potential to work on multiple gaming franchises and brands within the Activision Blizzard portfolio

ASSUMPTION: This role offers opportunities for professional growth and development within the gaming industry, with the potential to work on high-profile projects and collaborate with diverse teams.

🌍 Location & Work Environment

Office Type: Corporate - The Activision Blizzard office in Mexico City is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 3100 Ocean Park Boulevard, Santa Monica, California 90405, US (Global Headquarters); Mexico City, Mexico (LATAM Regional Office)

Geographic Context:

• Mexico City is the capital and most populous city of Mexico, with a vibrant culture and rich history
• The city offers a mix of urban and natural environments, with numerous parks, museums, and cultural attractions
• Mexico City is a major hub for the gaming industry in Latin America, with a growing ecosystem of developers, publishers, and esports organizations

Work Schedule: Standard office hours with occasional flexibility for project needs

ASSUMPTION: Working in Mexico City offers applicants the opportunity to live and work in a dynamic, multicultural environment with a thriving gaming industry.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Interview with the hiring manager
• Final interview with the senior leadership team
• Background check and offer extension

Key Assessment Areas:

• In-depth knowledge of influencer marketing and creator campaigns
• Strong communication and collaboration skills
• Ability to analyze data and generate actionable insights
• Passion for gaming and understanding of the Call of Duty franchise

Application Tips:

• Highlight relevant experience in influencer marketing and gaming industry knowledge
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and leadership skills

ATS Keywords: Influencer Marketing, Creator Campaigns, Data Analysis, Project Management, Communication, Collaboration, Social Media Reporting, Gaming Knowledge, Performance Tracking, Content Strategy, Talent Nurturing, Localization, Engagement, Brand Standards, KPI Definition, Contract Management

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates who possess a strong background in influencer marketing, a deep understanding of the gaming industry, and excellent communication skills.

🛠️ Tools & Technologies

• Social media reporting tools (e.g., Sprinklr, Tubular)
• Project management software (e.g., Asana, Trello)
• Data analysis tools (e.g., Excel, Google Analytics)
• Communication and collaboration platforms (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role, as they enable effective communication, collaboration, and data-driven decision-making.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Inclusion
• Integrity
• Quality

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused

Self-Assessment Questions:

• Do I possess a strong passion for gaming and a deep understanding of the Call of Duty franchise?
• Am I comfortable working in a fast-paced, dynamic environment with multiple stakeholders?
• Do I have excellent communication and collaboration skills, with the ability to manage multiple projects simultaneously?

ASSUMPTION: Applicants who align with Activision Blizzard's company values and work style, and who can demonstrate a strong passion for gaming and a deep understanding of the Call of Duty franchise, will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously in a fast-paced environment
• Collaborating effectively with regional marketing teams, agency partners, and other stakeholders
• Adapting global creator activations for regional relevance and ensuring alignment with brand standards
• Proactively identifying and nurturing emerging talent in a competitive and dynamic market

ASSUMPTION: Applicants should be prepared to navigate the challenges of a fast-paced, dynamic work environment and demonstrate strong communication, collaboration, and project management skills to succeed in this role.

📈 Similar Roles Comparison

• This role focuses on managing creator partnerships and executing creator marketing strategies for Call of Duty: Mobile in the Spanish-speaking LATAM region
• Similar roles within Activision Blizzard may focus on different gaming franchises or regions, but share a common goal of driving player growth, retention, and acquisition through strategic marketing campaigns
• Career progression in this role may involve expanding responsibilities, taking on leadership roles, or transitioning to related departments within the organization

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to related positions within the gaming industry, as well as the potential career growth opportunities it offers.

📝 Sample Projects

• Developing and executing a creator marketing strategy for a new Call of Duty: Mobile season launch in the Spanish-speaking LATAM region
• Managing a regional creator roster and optimizing content strategy based on performance data and qualitative feedback
• Collaborating with regional marketing teams and agency partners to localize and adapt global creator activations for regional relevance

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, providing applicants with a better understanding of the day-to-day tasks and challenges they may face.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for managing creator partnerships and executing creator marketing strategies?
• How does this role collaborate with regional marketing teams and agency partners to ensure regional relevance and alignment with brand standards?
• What are the key performance indicators (KPIs) used to measure the success of creator marketing campaigns, and how are they tracked and analyzed?
• How does this role contribute to the overall business objectives of Call of Duty: Mobile in the Spanish-speaking LATAM region?
• What opportunities exist for professional growth and development within this role and the broader organization?

ASSUMPTION: Applicants should prepare thoughtful and insightful questions that demonstrate their understanding of the role and their eagerness to contribute to the success of the Call of Duty: Mobile franchise in the Spanish-speaking LATAM region.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Activision Blizzard careers portal
• Tailor your resume and cover letter to highlight relevant experience in influencer marketing, gaming industry knowledge, and strong communication skills
• Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and leadership skills
• Research the Call of Duty franchise and the gaming industry in Latin America to demonstrate your passion and understanding of the market
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.