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Manager, Mobile Marketing

Activision
Full-time
On-site
Mexico City, Mexico
πŸ“± Mobile Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Manager, Mobile Marketing

πŸ”Ή Company: Activision

πŸ”Ή Location: Mexico City, Mexico

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 28, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: No

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing creator marketing strategies for Call of Duty: Mobile in the Spanish-speaking LATAM region
  • Driving player growth, retention, and acquisition through strategic campaigns
  • Managing creator partnerships and collaborating with regional marketing teams
  • Analyzing performance data to optimize future activations and inform strategy

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and data analysis skills to succeed in the fast-paced gaming industry.

πŸ“‹ Key Responsibilities

βœ… Develop and execute creator marketing strategies aligned with Call of Duty: Mobile product beats and business objectives

βœ… Identify, evaluate, and onboard content creators across established and emerging platforms to support regional growth

βœ… Manage day-to-day relationships with creators, ensuring clear communication, timely deliverables, and ongoing engagement

βœ… Collaborate with LATAM marketing teams and agency partners to localize and adapt global creator activations for regional relevance

βœ… Define success metrics and campaign KPIs; track and analyze performance across reach, views, engagement, sentiment, and ROI

βœ… Maintain and update a regional creator database; manage contracts, scopes, and payment workflows in coordination with legal and finance

βœ… Monitor creator content to ensure alignment with Call of Duty brand standards and messaging guidelines

βœ… Optimize the regional creator roster and content strategy based on performance data and qualitative feedback

βœ… Provide input to cross-functional teams on product updates and key marketing moments to inform creator planning

βœ… Proactively identify and nurture emerging talent aligned with the brand and audience goals

ASSUMPTION: This role requires a strong understanding of the gaming industry, creator ecosystem, and regional market trends to effectively manage creator partnerships and drive campaign success.

🎯 Required Qualifications

Education: Bachelor’s Degree Preferred

Experience: 8+ years of influencer marketing experience

Required Skills:

  • Proven experience in influencer marketing and creator partnerships
  • Strong analytical skills and data interpretation abilities
  • Excellent communication and organizational skills
  • Passion for gaming and deep knowledge of the gaming industry
  • Experience working with regional content creators and agencies
  • Fluency in Spanish and English

Preferred Skills:

  • Experience with social media reporting tools, such as Sprinklr, Tubular, and others
  • Direct experience in gaming or very thorough knowledge and passion for gaming

ASSUMPTION: Candidates with a strong background in influencer marketing, a deep understanding of the gaming industry, and excellent communication skills will be most successful in this role.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 USD per year (Estimated based on industry standards for a senior marketing role in Mexico City)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) matching
  • Paid time off and holidays
  • Employee discounts on Activision products

Working Hours: Full-time (40 hours per week), with potential for overtime during peak periods

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Mexico City. Actual compensation may vary based on experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Entertainment Providers

Company Size: 5,001-10,000 employees

Founded: 2008 (as Activision Blizzard, Inc.)

Company Description:

  • Activision Blizzard is a leading worldwide developer, publisher, and distributor of interactive entertainment and products
  • Home to iconic entertainment franchises including Call of Duty, Crash Bandicoot, Tony Hawk’s Pro Skater, and Guitar Hero
  • Committed to creating the most inclusive company and delivering fun, unforgettable entertainment experiences for a global player community

Company Specialties:

  • Video Games
  • Entertainment
  • Consumer Products
  • Media
  • Film and TV
  • Gaming and Production

Company Website: http://www.activisionblizzard.com/

ASSUMPTION: Activision Blizzard is a well-established company in the gaming industry, known for its iconic franchises and commitment to creating inclusive entertainment experiences.

πŸ“Š Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports directly to the Senior Manager, Mobile Marketing for LATAM

Work Arrangement: On-site, with potential for remote work during peak periods

Growth Opportunities:

  • Potential to expand regional responsibilities and manage a team
  • Opportunities to work on high-profile projects and collaborate with cross-functional teams
  • Career advancement within the gaming industry

ASSUMPTION: This role offers significant growth opportunities for candidates with strong leadership skills and a passion for the gaming industry.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Mexico City, Mexico

Geographic Context:

  • Mexico City is the capital and most populous city of Mexico
  • Known for its vibrant culture, rich history, and diverse culinary scene
  • Offers a mix of urban and suburban living options

Work Schedule: Monday-Friday, 9:00 AM - 6:00 PM (with flexibility for remote work during peak periods)

ASSUMPTION: Mexico City offers a dynamic work environment with a diverse cultural scene and opportunities for professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager
  • In-depth interview with the regional marketing team
  • Final interview with the senior manager

Key Assessment Areas:

  • Strategic thinking and campaign planning
  • Data analysis and interpretation skills
  • Communication and presentation skills
  • Cultural awareness and language proficiency

Application Tips:

  • Tailor your resume to highlight relevant experience in influencer marketing, gaming, and regional market knowledge
  • Prepare a portfolio showcasing successful creator campaigns and data-driven insights
  • Demonstrate your passion for gaming and understanding of the Call of Duty brand

ATS Keywords: Influencer Marketing, Creator Partnerships, Performance Analysis, Project Management, Collaboration, Communication, Data Interpretation, Gaming Knowledge, Social Media Reporting, Content Strategy, Talent Nurturing, Localization, Engagement, Player Growth, Retention, Acquisition

ASSUMPTION: The application process for this role will prioritize candidates with strong strategic thinking, data analysis, and communication skills, as well as a deep understanding of the gaming industry and creator ecosystem.

πŸ› οΈ Tools & Technologies

  • Social media reporting tools (e.g., Sprinklr, Tubular)
  • Project management software (e.g., Asana, Trello)
  • Data analysis tools (e.g., Excel, Google Analytics)
  • Communication and collaboration platforms (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Inclusive
  • Innovative
  • Performance-driven
  • Collaborative
  • Fun

Work Style:

  • Fast-paced and dynamic
  • Collaborative and cross-functional
  • Data-driven and strategic
  • Creative and passionate about gaming

Self-Assessment Questions:

  • How do you embody Activision Blizzard's company values in your work?
  • How do you approach collaborating with cross-functional teams to drive campaign success?
  • How do you stay up-to-date with industry trends and adapt your strategies accordingly?

ASSUMPTION: Candidates who demonstrate a strong cultural fit with Activision Blizzard's values and work style will be most successful in this role.

⚠️ Potential Challenges

  • Managing multiple creator partnerships and campaigns simultaneously
  • Adapting global creator activations for regional relevance
  • Monitoring creator content for brand alignment and messaging guidelines
  • Keeping up with the fast-paced and ever-evolving gaming industry

ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to changing market trends, and maintain a strong understanding of the gaming industry to succeed in this role.

πŸ“ˆ Similar Roles Comparison

  • This role focuses on the Spanish-speaking LATAM region, while similar roles may focus on other regions or global markets
  • Industry-specific context: The gaming industry is highly competitive and dynamic, with a strong emphasis on innovation and creativity
  • Career path comparison: This role offers opportunities for growth within the gaming industry, potentially leading to management or executive positions

ASSUMPTION: Candidates should consider the regional focus and industry-specific context when comparing this role to similar positions in the gaming industry.

πŸ“ Sample Projects

  • Developing and executing a creator marketing campaign for a new Call of Duty: Mobile season launch
  • Identifying and onboarding emerging gaming talent in the Spanish-speaking LATAM region
  • Analyzing campaign performance data to optimize future activations and inform strategy

ASSUMPTION: These sample projects provide insight into the day-to-day responsibilities and strategic focus of the Manager, Mobile Marketing role.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall marketing strategy for Call of Duty: Mobile in the LATAM region?
  • What are the key priorities for this role in the first 90 days?
  • How does Activision Blizzard support the professional growth and development of its employees?
  • What are the most successful creator marketing campaigns in the LATAM region, and what can I learn from them?
  • How does this role collaborate with other departments and teams within Activision Blizzard?

ASSUMPTION: These key questions will help candidates better understand the role, the company, and the team dynamics, enabling them to make an informed decision about their application.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant experience in influencer marketing, gaming, and regional market knowledge
  • Prepare a portfolio showcasing successful creator campaigns and data-driven insights
  • Demonstrate your passion for gaming and understanding of the Call of Duty brand
  • Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.