Manager, National Field Marketing

📌 Core Information

🔹 Job Title: Manager, National Field Marketing

🔹 Company: Celsius

🔹 Location: Boca Raton, Florida, United States

🔹 Job Type: Full-Time, On-site

🔹 Category: Field Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 6-8+ years

🔹 Remote Status: On-site (Boca Raton, FL or Louisville, KY)

🚀 Job Overview

Key aspects of this role include:

• Leading national field marketing campaigns and local activations
• Managing and developing a team of Regional Field Marketing Managers and Coordinators
• Setting and tracking KPIs to ensure brand consistency and performance across markets
• Collaborating with internal teams and external partners to align integrated campaigns
• Building and managing relationships with national sales teams, distributors, and third-party agencies

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving consumer engagement and supporting national sales objectives.

📋 Key Responsibilities

✅ Lead and execute national field marketing campaigns and local activations

✅ Manage and develop Regional Field Marketing Managers and Coordinators

✅ Set and track KPIs to ensure brand consistency and performance across markets

✅ Oversee ideation, planning, and execution of field marketing events and activations

✅ Partner with internal teams (Brand, Sales, Creative, Digital, Influencer) to align integrated campaigns

✅ Liaise with field and HQ teams for communication, feedback, and alignment

✅ Build and manage relationships with national sales teams, distributors, and third-party agencies

✅ Coordinate with cross-functional departments including Finance, HR, Legal, Creative, and Fleet Management

✅ Create field team toolkits and resources to support market-level execution

✅ Monitor market trends and consumer feedback to evolve engagement strategies

✅ Collaborate with Insights team to refine targeting and inform strategic direction

✅ Manage national fleet operations: vehicle procurement, branding, maintenance, and tracking

✅ Ensure legal compliance and alignment with brand guidelines in all activations

✅ Own and track field marketing budget and provide ongoing ROI reporting

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong interpersonal and relationship-building skills.

🎯 Required Qualifications

Education: Bachelor’s degree preferred

Experience: 6-8+ years in field marketing, brand activation, or experiential marketing

Required Skills:

• Proven leadership managing and scaling teams across multiple regions
• Experience with budget management, ROI analysis, and P&L ownership
• Exceptional strategic thinking and executional agility
• Strong interpersonal and cross-functional relationship-building skills
• Comfortable presenting strategy and performance to senior leadership
• Deep understanding of consumer engagement, trends, and the wellness/beverage category
• Passion for the better-for-you brand and active nutrition space

Preferred Skills:

• Experience with specific field marketing tools and platforms
• Fluency in Spanish

ASSUMPTION: Candidates with experience in the beverage or wellness industry may have a competitive advantage.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 per year (Based on industry standards for a Manager, National Field Marketing role with 6-8 years of experience)

Benefits:

• Comprehensive Medical, Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• 10 Vacation days per year, subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

Working Hours: Full-time, typically Monday-Friday, with occasional weekend and evening work for events and activations

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Celsius is a global consumer packaged goods company in the rapidly growing energy category, with a focus on better-for-you products and active nutrition.

Company Size: Celsius has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: Celsius was founded in 2004 and has since grown into a global brand with a strong presence in the energy drink market.

Company Description:

• Celsius is a global consumer packaged goods company with a proprietary, clinically proven formula for its master brand CELSIUS®
• The company also includes Alani Nu, a premium active nutrition and better-for-you brand, further expanding its reach across the health and wellness space
• Celsius prides itself on providing a culture and atmosphere of inclusiveness that challenges individuals to be thought leaders, innovators, and game changers

Company Specialties:

• Pre-workout supplements
• Energy drinks
• Healthy energy drinks
• Beverage
• Energy
• Drink
• Hydration

Company Website: celsius.com

ASSUMPTION: Celsius' focus on better-for-you products and active nutrition sets it apart in the energy drink market and appeals to health-conscious consumers.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for growth and development within the field marketing team.

Reporting Structure: The National Field Marketing Manager reports directly to the Director of Field Marketing and oversees a team of Regional Field Marketing Managers and Coordinators.

Work Arrangement: This role requires full-time, on-site work at either Celsius headquarters in Boca Raton, FL, or the Alani Nu headquarters in Louisville, KY.

Growth Opportunities:

• Potential to advance to a Director or Vice President role within the field marketing team
• Opportunities to expand into new markets and product categories
• Chance to develop leadership and management skills through team mentoring and coaching

ASSUMPTION: This role offers a clear path for career progression within the field marketing team and the broader organization.

🌍 Location & Work Environment

Office Type: Celsius' headquarters in Boca Raton, FL, and Alani Nu headquarters in Louisville, KY, offer modern, collaborative workspaces designed to foster creativity and innovation.

Office Location(s): 2381 NW Executive Center Dr, Boca Raton, Florida 33431, US (Boca Raton headquarters); 10100 Forest Green Blvd, Louisville, Kentucky 40223, US (Alani Nu headquarters)

Geographic Context:

• Boca Raton, FL, is a vibrant, multicultural city with a strong focus on fitness, wellness, and outdoor activities
• Louisville, KY, is a growing city with a thriving food and beverage scene, offering a mix of urban and suburban living

Work Schedule: The work schedule for this role is typically Monday-Friday, with occasional weekend and evening work for events and activations. The role may require travel to attend industry events, trade shows, and market visits.

ASSUMPTION: The work environment at Celsius is fast-paced, dynamic, and focused on driving results through innovative and engaging marketing campaigns.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team to discuss qualifications and fit
• In-depth interview with the Director of Field Marketing to discuss the role, responsibilities, and career growth opportunities
• Final interview with key stakeholders, including the VP of Marketing or other senior leaders
• Background check and reference verification for the final candidate

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Cross-functional collaboration and communication skills
• Understanding of consumer engagement, trends, and the wellness/beverage category

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in field marketing, brand activation, or experiential marketing
• Include specific examples of your leadership, strategic thinking, and cross-functional collaboration skills
• Demonstrate your passion for the better-for-you brand and active nutrition space
• Prepare questions that showcase your understanding of the role, the company, and the industry

ATS Keywords: Field Marketing, Brand Activation, Experiential Marketing, Leadership, Budget Management, ROI Analysis, P&L Ownership, Strategic Thinking, Interpersonal Skills, Cross-functional Collaboration, Consumer Engagement, Wellness Trends, Active Nutrition, Event Management, Team Development, Market Analysis

ASSUMPTION: The interview process at Celsius is designed to assess the candidate's fit for the role, as well as their ability to contribute to the company's mission and culture.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Event planning and management software (e.g., Eventbrite, Cvent)
• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Marketing automation and analytics tools (e.g., Marketo, Google Analytics)

ASSUMPTION: Familiarity with industry-specific tools and platforms may be beneficial but is not always required, as training and onboarding will be provided.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Celsius encourages employees to think outside the box and challenge the status quo
• Collaboration: The company fosters a culture of teamwork and cross-functional collaboration
• Accountability: Celsius holds employees responsible for their actions and decisions, empowering them to drive results

Work Style:

• Fast-paced and dynamic, with a focus on driving results through innovative and engaging marketing campaigns
• Collaborative, with a strong emphasis on teamwork and cross-functional collaboration
• Data-driven, with a focus on using insights and analytics to inform strategic decision-making

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment and enjoy the challenge of driving results through innovative marketing campaigns?
• Are you a strong collaborator who enjoys working with cross-functional teams to achieve common goals?
• Do you have a data-driven mindset and enjoy using insights and analytics to inform strategic decision-making?

ASSUMPTION: Celsius values employees who are innovative, collaborative, and accountable, and who can thrive in a fast-paced, dynamic work environment.

⚠️ Potential Challenges

• Managing a team across multiple regions, with varying levels of experience and expertise
• Balancing strategic thinking and hands-on execution, with a focus on driving consumer engagement and supporting national sales objectives
• Adapting to a fast-paced, dynamic work environment with a strong emphasis on results and innovation
• Managing a national fleet of vehicles, including procurement, branding, maintenance, and tracking

ASSUMPTION: These challenges can be overcome through strong leadership, strategic planning, and effective communication and collaboration with team members and stakeholders.

📈 Similar Roles Comparison

• Unlike traditional field marketing roles, this position requires a strong focus on consumer engagement and wellness/beverage category trends
• This role offers a unique opportunity to work for a global consumer packaged goods company with a strong focus on better-for-you products and active nutrition
• Career progression in this role may include advancement to a Director or Vice President role within the field marketing team, with opportunities to expand into new markets and product categories

ASSUMPTION: This role offers a unique blend of strategic thinking, leadership, and hands-on execution, with a focus on driving consumer engagement and supporting national sales objectives.

📝 Sample Projects

• Developing and executing a national field marketing campaign to launch a new product line in the wellness/beverage category
• Managing a team of Regional Field Marketing Managers and Coordinators to execute local activations and events, with a focus on driving brand awareness and consumer engagement
• Collaborating with internal teams (Brand, Sales, Creative, Digital, Influencer) to align integrated campaigns and ensure brand consistency across markets

ASSUMPTION: These sample projects illustrate the strategic thinking, leadership, and cross-functional collaboration required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to consumer engagement and wellness/beverage category trends?
• How does the company support the growth and development of its field marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its field marketing campaigns and activations?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions demonstrate the candidate's understanding of the role, the company, and the industry, as well as their interest in the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Celsius careers page
• Tailor your resume and cover letter to highlight your relevant experience in field marketing, brand activation, or experiential marketing
• Prepare questions that showcase your understanding of the role, the company, and the industry
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.