📌 Core Information
🔹 Job Title: Manager of Digital Marketing Analytics
🔹 Company: Ameriprise Financial Services, LLC
🔹 Location: Charlotte, NC (Remote position)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Telecommute)
🚀 Job Overview
Key aspects of this role include:
- Driving business results through data-driven insights and recommendations
- Collaborating with business leaders to understand priorities and build data solutions
- Leading projects and identifying operational excellence opportunities
- Expertise in analytics tools and data stewardship
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Provide end-to-end analytical support to enterprise business lines
✅ Collaborate with business partners to understand objectives and build data solutions
✅ Lead projects and manage resources to deliver results
✅ Function as a data expert and steward, ensuring data quality and integrity
✅ Identify opportunities for operational excellence and process improvement
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent (4 years)
Experience: 5+ years of experience in marketing or digital analytics
Required Skills:
- Strong project management skills
- Ability to collaborate and build business relationships
- Knowledge of measurement methodologies, experimental design, and forecasting
- Competence in using analytic and reporting tools (e.g., SAS, R, Python, MS Office)
- Proven flexibility and adaptability in a fast-paced environment
Preferred Skills:
- Expertise in 2 or more analytics and reporting tools (e.g., Adobe Customer Journey Analytics, Alteryx/DataIku, PowerBI/Tableau)
ASSUMPTION: Candidates should have a strong analytical background and be comfortable working with various data sources and tools.
💰 Compensation & Benefits
Salary Range: $98,100 - $132,400 / year
Benefits:
- Vacation Time
- Sick Time
- 401(k)
- Health Insurance
- Dental Insurance
- Life Insurance
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is estimated based on industry standards for a Manager of Digital Marketing Analytics role, considering the required experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 5,001-10,000 employees
Founded: 1894
Company Description:
- Ameriprise Financial is a diversified financial services leader with more than $1.5 trillion in assets under management, administration, and advisement.
- The company offers a range of services, including financial planning and advice, asset management, and insurance.
- Ameriprise has a strong commitment to helping clients achieve their financial goals and providing meaningful careers for its employees.
Company Specialties:
- Financial Planning and Investment Services
Company Website: ameriprise.com
ASSUMPTION: Ameriprise Financial is a well-established company with a strong reputation in the financial services industry.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: This role reports directly to the leader of the Enterprise Data, Analytics, & Insights (EDAI) team and collaborates with product owner leaders across several business units.
Work Arrangement: Remote (Telecommute) with flexibility for on-site work as needed
Growth Opportunities:
- Potential to lead larger projects and mentor junior team members
- Opportunities to work with various business units and expand industry knowledge
- Career progression into senior management or specialized roles within the EDAI team
ASSUMPTION: This role offers opportunities for professional growth and development within the EDAI team and across the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (Remote with on-site flexibility)
Office Location(s): Charlotte, NC; Minneapolis, MN
Geographic Context:
- Charlotte, NC: A major city in the southeastern United States with a growing tech industry and a diverse population
- Minneapolis, MN: The global headquarters of Ameriprise Financial, offering a vibrant urban environment with numerous cultural attractions
Work Schedule: Flexible, with core hours between 9:00 AM and 3:00 PM EST
ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, while the on-site option provides opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the EDAI leader and/or other stakeholders
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Project management and leadership skills
- Cultural fit and alignment with Ameriprise values
Application Tips:
- Highlight relevant experience and achievements in analytics and project management
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and leadership
ATS Keywords: Analytics, Marketing, Digital Marketing, Project Management, Data Analysis, Business Intelligence, Stakeholder Management, Agile Methodologies, Operational Excellence
ASSUMPTION: Ameriprise uses an Applicant Tracking System (ATS) to manage job applications, so incorporating relevant keywords into your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- SAS, R, Python, MS Office (Excel, PowerPoint, Word)
- Adobe Customer Journey Analytics (preferred but not required)
- Alteryx/DataIku, PowerBI/Tableau (preferred but not required)
ASSUMPTION: Familiarity with industry-standard analytics and reporting tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Client-focused
- Integrity
- Innovation
- One Ameriprise
- Results-driven
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with various data sources and tools?
- Do you have strong communication skills and the ability to influence stakeholders?
ASSUMPTION: Ameriprise values a strong work ethic, collaboration, and a commitment to client-focused results.
⚠️ Potential Challenges
- Managing multiple competing project priorities and deadlines
- Working with diverse stakeholders and balancing their needs and expectations
- Keeping up with the latest analytics tools and methodologies in a rapidly evolving field
- Adapting to changes in business priorities and objectives
ASSUMPTION: This role requires strong project management skills, adaptability, and the ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Digital Marketing Analyst or a Digital Marketing Manager with a strong focus on analytics and data-driven decision-making.
- Unlike some marketing roles, this position requires a deep understanding of analytics tools and methodologies, as well as strong project management skills.
- Career progression may include moving into a senior management role within the EDAI team or transitioning into a specialized analytics role within the broader organization.
ASSUMPTION: This role offers a unique blend of analytics, project management, and stakeholder engagement responsibilities, making it distinct from other marketing positions.
📝 Sample Projects
- Developing a comprehensive analytics strategy for a new marketing campaign
- Conducting a customer segmentation analysis to inform targeted marketing efforts
- Optimizing marketing spend by analyzing channel performance and attribution
ASSUMPTION: These sample projects illustrate the range of analytics and data-driven initiatives that a Manager of Digital Marketing Analytics might undertake to drive business results.
❓ Key Questions to Ask During Interview
- Can you describe the current analytics maturity level within the business units I'll be supporting?
- How does this role collaborate with other teams within the EDAI organization?
- What are the most pressing business challenges facing the teams I'll be working with?
- How does Ameriprise support the professional development and growth of its employees in this role?
- What is the expected timeline for onboarding and ramping up in this position?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the interview by researching Ameriprise Financial and familiarizing yourself with the company's values and culture
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
