Manager of Marketing Analytics

📌 Core Information

🔹 Job Title: Manager of Marketing Analytics

🔹 Company: Eaton Corporation

🔹 Location: Woodridge, Illinois, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and managing a marketing analytics team
• Driving data-driven marketing strategy and performance improvement
• Collaborating with senior leadership and cross-functional teams
• Developing and implementing comprehensive analytics strategies
• Analyzing marketing data to identify trends and opportunities

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing analytics and data science.

📋 Key Responsibilities

✅ Guide Eaton’s marketing strategy and improve performance through data-driven insights

✅ Lead and manage the marketing analytics team, fostering a culture of agility and growth

✅ Collaborate with senior leadership to align analytics initiatives with business objectives

✅ Collaborate with cross-functional teams to define key performance indicators (KPIs) and establish measurement frameworks

✅ Develop and implement comprehensive analytics strategies to support marketing initiatives

✅ Implement and manage analytics software and platforms

✅ Analyze marketing data to identify trends, patterns, and opportunities for optimization

✅ Provide actionable insights and recommendations to improve marketing campaigns, customer acquisition, and retention efforts

✅ Oversee the development and maintenance of marketing dashboards and reports

✅ Ensure data accuracy and integrity by implementing robust data governance practices

✅ Stay up to date with industry trends and best practices in marketing analytics and data science

✅ Drive continuous improvement in analytics methodologies and processes

✅ Present findings and insights to senior leadership and stakeholders in a clear and compelling manner

✅ Cross-functional engagement with Business Intelligence and Analytics (BI&A)

ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on data analysis.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Statistics, or a related field

Experience: 7+ years of experience in marketing analytics, with a proven track record of driving business results

Required Skills:

• Proven leadership and management skills
• Expertise in data analysis tools and software (e.g., SQL, Python, R, PowerBI)
• Strong analytical and problem-solving skills
• Experience with digital marketing channels and metrics (e.g., SEO, SEM, social media, email marketing)
• Excellent communication and presentation skills
• Ability to work in cross-functional and matrixed organizations
• Proven ability to stimulate new process development and process improvement
• Demonstrated experience building strong teams through development, training, and talent acquisition

Preferred Skills:

• Advanced degree

ASSUMPTION: Candidates should have a strong background in marketing analytics and team leadership, with a solid understanding of digital marketing channels and metrics.

💰 Compensation & Benefits

Salary Range: $108,749 - $159,499 a year

Benefits:

• Health and Welfare Benefits
• Retirement Benefits
• Paid Time Off
• Unpaid Time Off

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is a general guideline and may vary based on candidate skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Appliances, Electrical, and Electronics Manufacturing

Company Size: 10,001+ employees (Large enterprise)

Founded: 1911 (as a subsidiary of the Thompson-Houston Electric Company)

Company Description:

• Eaton is an intelligent power management company dedicated to improving the quality of life and protecting the environment for people everywhere.
• The company operates in over 175 countries and has approximately 95,000 employees.
• Eaton is guided by its commitment to do business right, to operate sustainably, and to help its customers manage power today and well into the future.

Company Specialties:

• Power Management
• Ethics
• Manufacturing
• Sustainability
• Aerospace
• Electrical
• Filtration
• Automotive
• Truck
• Hybrid Power
• Industrial Clutches and Brakes
• Plastic Extrusion
• eMobility
• and Energy Transition

Company Website: http://www.eaton.com

ASSUMPTION: Eaton is a large, multinational corporation with a diverse range of products and services, operating in various industries and regions worldwide.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: Reports directly to the Distributed IT Marketing Director

Work Arrangement: On-site, based in Woodridge, Illinois

Growth Opportunities:

• Potential to lead and grow the marketing analytics team
• Opportunities to collaborate with senior leadership and influence business strategy
• Possibility to expand the role's scope and impact as the company continues to grow and evolve

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Eaton's marketing efforts and business performance.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): Woodridge, Illinois

Geographic Context:

• Woodridge is a suburb of Chicago, located approximately 25 miles southwest of the city's downtown area.
• The region offers a mix of urban and suburban living, with easy access to cultural attractions, entertainment, and outdoor recreation.

Work Schedule: Full-time, 40 hours per week

ASSUMPTION: The Woodridge office provides a convenient location for employees, with access to a variety of amenities and resources in the surrounding area.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Leadership and management capabilities
• Communication and presentation skills
• Industry knowledge and understanding of digital marketing channels
• Cultural fit and alignment with Eaton's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your leadership, analytical, and communication skills
• Research Eaton's company culture, values, and recent projects to demonstrate your enthusiasm and fit for the role

ATS Keywords: Marketing Analytics, Manager, Leadership, Data Analysis, Digital Marketing, SEO, SEM, Social Media, Email Marketing, SQL, Python, R, PowerBI, Team Building, Process Improvement

ASSUMPTION: Eaton's hiring process is designed to assess candidates' technical skills, leadership abilities, and cultural fit with the organization.

🛠️ Tools & Technologies

• SQL
• Python
• R
• PowerBI
• Digital marketing platforms (e.g., Google Analytics, Adobe Analytics, social media management tools)
• Data visualization and reporting tools

ASSUMPTION: The required tools and technologies for this role may vary depending on Eaton's specific analytics software stack and digital marketing platforms.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Quality
• Efficiency
• Customer Focus
• Innovation
• Integrity
• Diversity & Inclusion

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Results-oriented and actionable
• Adaptable and responsive to change

Self-Assessment Questions:

• How do your leadership style and management approach align with Eaton's company values?
• Can you provide an example of a time when you drove data-driven insights to improve marketing performance and ROI?
• How do you approach building and developing high-performing teams in a dynamic and evolving work environment?

ASSUMPTION: Successful candidates for this role will demonstrate strong alignment with Eaton's company values and exhibit a work style that thrives in a collaborative, data-driven, and results-oriented environment.

⚠️ Potential Challenges

• Managing a team in a large, matrixed organization with diverse stakeholders
• Navigating a complex and evolving data landscape
• Balancing strategic planning with hands-on data analysis and reporting
• Keeping up with industry trends and best practices in marketing analytics and data science

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a strong and adaptable leader to succeed.

📈 Similar Roles Comparison

• Unlike other marketing analytics roles, this position requires a high level of leadership and management experience
• Eaton's size and global presence offer unique opportunities for impact and growth not available in smaller organizations
• Career path comparison: This role can serve as a stepping stone to senior leadership positions within Eaton or other large corporations

ASSUMPTION: This role offers a unique blend of leadership, strategic planning, and hands-on data analysis, making it distinct from other marketing analytics positions in the industry.

📝 Sample Projects

• Developing and implementing a comprehensive marketing analytics strategy for Eaton's Distributed IT business
• Analyzing customer data to identify trends and opportunities for targeted marketing campaigns and improved customer acquisition
• Optimizing marketing spend and ROI by identifying underperforming channels and tactics

ASSUMPTION: The specific projects and initiatives for this role will depend on Eaton's current marketing analytics maturity, business objectives, and market conditions.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the broader marketing and business strategy for Eaton's Distributed IT organization?
• What are the most significant challenges facing the marketing analytics team, and how can this role address them?
• How does Eaton support the professional development and growth of its marketing analytics team members?
• What are the key performance indicators (KPIs) and metrics used to measure the success of marketing initiatives, and how can this role influence their development and maintenance?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and helps you better understand Eaton's marketing analytics function and business objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your leadership, analytical, and communication skills
• Research Eaton's company culture, values, and recent projects to demonstrate your enthusiasm and fit for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.