📌 Core Information
🔹 Job Title: Regional Channel Marketing Analyst
🔹 Company: Eaton Corporation
🔹 Location: Downers Grove, IL or Raleigh, NC, United States
🔹 Job Type: Full-time, Hybrid (3 days in the office, 2 days remote)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 3+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and driving channel marketing strategies for the Distributed IT organization
- Creating and executing end-to-end marketing campaigns aligned to business goals
- Leveraging traditional and digital SEM tools and tactics within marketing campaigns
- Communicating, evangelizing, and executing the marketing strategy for current and new channel partners
- Supporting in-person and virtual events
- Writing and copy editing for promotional materials, announcements, and collateral
- Tracking marketing metrics and utilization of channel marketing campaigns
- Planning and maintaining marketing budget to maximize ROI
- Managing third-party agency relationships to optimize performance and ensure successful plan execution
- Supporting sales team to help grow regional revenue
ASSUMPTION: This role requires a strong understanding of channel marketing and proven experience in marketing campaign management.
📋 Key Responsibilities
✅ Develop and drive channel marketing strategies for the Distributed IT organization
✅ Create and execute end-to-end marketing campaigns aligned to business goals
✅ Leverage traditional and digital SEM tools and tactics within marketing campaigns
✅ Communicate, evangelize, and execute the marketing strategy for current and new channel partners
✅ Support in-person and virtual events
✅ Write and copy edit for promotional materials, announcements, and collateral
✅ Track marketing metrics and utilization of channel marketing campaigns
✅ Plan and maintain marketing budget to maximize ROI
✅ Manage third-party agency relationships to optimize performance and ensure successful plan execution
✅ Support sales team to help grow regional revenue
ASSUMPTION: This role requires strong project management skills and the ability to work effectively in a cross-functional and matrixed organization.
🎯 Required Qualifications
Education: Bachelor's degree from an accredited institution
Experience: 3+ years of experience with marketing or sales support
Required Skills:
- Strong communication and relationship-building skills
- Proven ability to stimulate new process development and process improvement
- Proven track record of successful marketing campaigns
- Experience with PowerBI and Salesforce
Preferred Skills:
- 5+ years of experience with marketing or sales support
- Strong understanding of channel marketing
ASSUMPTION: A strong communicator with a proven track record in marketing campaigns is essential for this role.
💰 Compensation & Benefits
Salary Range: $93,750 - $137,500 per year
Benefits:
- Health and Welfare Benefits
- Retirement Benefits
- Paid and Unpaid Time Off
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is a general guideline and may vary based on candidate skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Appliances, Electrical, and Electronics Manufacturing
Company Size: 10,001+ employees
Founded: 1911 (as a division of the Thompson-Houston Electric Company)
Company Description:
- Eaton is an intelligent power management company dedicated to improving the quality of life and protecting the environment for people everywhere.
- The company operates in the electrical, vehicle, and aerospace industries.
- Eaton is guided by its commitment to do business right, operate sustainably, and help its customers manage power today and well into the future.
Company Specialties:
- Power Management
- Ethics
- Manufacturing
- Sustainability
- Aerospace
- Electrical
- Filtration
- Automotive
- Truck
- Hybrid Power
- Industrial Clutches and Brakes
- Plastic Extrusion
- eMobility
- Energy Transition
Company Website: http://www.eaton.com
ASSUMPTION: Eaton is a large, multinational corporation with a strong focus on sustainability and innovation.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth
Reporting Structure: This role reports directly to the Manager, Channel Marketing
Work Arrangement: Hybrid (3 days in the office, 2 days remote) with up to 25% travel
Growth Opportunities:
- Potential to take on more responsibility and advance within the marketing department
- Opportunities to work on diverse projects and gain experience in different aspects of marketing
- Possibility to transition into a more senior role as the company continues to grow and expand its marketing efforts
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Corporate office with a hybrid work arrangement
Office Location(s): Downers Grove, IL or Raleigh, NC, United States
Geographic Context:
- Downers Grove, IL: A suburb of Chicago, IL, with a population of approximately 48,000
- Raleigh, NC: The capital of North Carolina, with a population of approximately 460,000
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: Both office locations offer a professional work environment with opportunities for collaboration and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and potential team members
- Final interview with the director or vice president of marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing campaign management skills
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Eaton's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing campaign management experience and skills
- Prepare for behavioral interview questions that focus on your marketing campaign management experience and problem-solving skills
- Research Eaton's company culture and values to demonstrate your cultural fit
- Be prepared to discuss your experience with PowerBI and Salesforce
ATS Keywords: Marketing Campaigns, Digital SEM Tools, Event Support, Copy Editing, Marketing Metrics, Budget Management, Agency Management, Sales Support, Communication, Relationship Building, Process Improvement, PowerBI, Salesforce, Channel Marketing
ASSUMPTION: Eaton uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being seen by the hiring manager.
🛠️ Tools & Technologies
- PowerBI
- Salesforce
- Traditional and digital SEM tools
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in PowerBI and Salesforce, as well as experience with traditional and digital SEM tools.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Quality
- Environmental Responsibility
- Ethics
- Diversity & Inclusion
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you have a proven track record of successful marketing campaigns?
- Are you comfortable working in a cross-functional and matrixed organization?
- Do you have strong communication and relationship-building skills?
- Are you comfortable with a hybrid work arrangement and up to 25% travel?
ASSUMPTION: Eaton values employees who are results-driven, collaborative, and adaptable, with a strong commitment to safety, quality, and environmental responsibility.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously may require strong project management skills
- Working with third-party agencies may present unique challenges in communication and coordination
- Travel requirements may impact work-life balance
- Working in a large, matrixed organization may require strong interpersonal and communication skills
ASSUMPTION: This role may present unique challenges that require strong project management, communication, and interpersonal skills.
📈 Similar Roles Comparison
- This role is similar to a Channel Marketing Manager or Marketing Campaign Manager position, but with a regional focus and a hybrid work arrangement
- Compared to other marketing roles, this position requires a strong understanding of channel marketing and experience with PowerBI and Salesforce
- Career progression may involve transitioning into a more senior role, such as a Senior Channel Marketing Manager or Director of Marketing
ASSUMPTION: This role offers a unique blend of regional marketing management and channel marketing expertise, with opportunities for growth and advancement within the organization.
📝 Sample Projects
- Developing and executing a regional marketing campaign to launch a new product line
- Managing a channel partner event to drive attendance and engagement
- Creating and distributing promotional materials to support a marketing campaign
- Analyzing marketing metrics to optimize campaign performance and maximize ROI
- Managing a third-party agency to execute a marketing campaign
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing strategy for the Distributed IT organization?
- What are the key challenges facing the channel marketing team, and how can this role help address them?
- What opportunities are there for professional growth and development within the marketing department?
- How does Eaton support work-life balance for employees working in a hybrid arrangement?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing campaign management experience and skills
- Prepare for behavioral interview questions that focus on your marketing campaign management experience and problem-solving skills
- Research Eaton's company culture and values to demonstrate your cultural fit
- Be prepared to discuss your experience with PowerBI and Salesforce
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
