Manager of Marketing Events

📌 Core Information

🔹 Job Title: Manager of Marketing Events

🔹 Company: K12 Insight

🔹 Location: Herndon, Virginia, United States

🔹 Job Type: On-site

🔹 Category: 📆 Event Marketing & Coordination

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Bringing K12 Insight’s brand to life through conferences and events
• Creating memorable experiences and networking opportunities
• Driving demand generation and supporting revenue goals
• Executing events strategy with excellent organizational skills

ASSUMPTION: The role requires both strategic planning and hands-on management of events, assuming a mix of creative and logistical responsibilities are essential given the nature of event marketing.

📋 Key Responsibilities

✅ Collaborate with Marketing leadership on strategy for association partnerships and conference events.

✅ Design unique event experiences delivering ROI through speaking engagements and sponsorships.

✅ Manage event marketing budgets and resource allocation efficiently.

✅ Coordinate with Marketing team on content creation for virtual and in-person events.

✅ Oversee event logistics including hotel bookings, registration, and more.

✅ Work with cross-functional teams to develop event strategies and participation goals.

✅ Use Asana, Salesforce, Hubspot, and G Suite for project management and task prioritization.

✅ Evaluate events’ success based on data metrics.

✅ Support other Marketing, Sales, and Client Success campaigns when necessary.

✅ Translate company goals into compelling event experiences.

✅ Manage and set goals for one direct report (e.g., Marketing Event Coordinator).

ASSUMPTION: Event management requires seamless coordination between various teams inside the company to align events with broader marketing and sales objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Event Management, Brand Management, Marketing, or related fields.

Experience: 5+ years in event planning and marketing.

Required Skills:

• Event planning and execution
• Creative and critical thinking
• Strong communication skills

Preferred Skills:

• Broader marketing lead generation experience
• Experience with Salesforce and Asana
• Familiarity with K-12 education or EdTech sector

ASSUMPTION: Skills in creative thinking and strong communication are essential, as the role entails conceptualizing events and conveying strategies to diverse teams.

💰 Compensation & Benefits

Salary Range: $105,000 - $120,000 per year, with bonus opportunities according to corporate performance.

Benefits:

• 17 days of PTO, 2 volunteer days, week of December 24 - January 1, 8 additional holidays
• Competitive salary with performance incentives
• Medical, dental, and vision plans
• 401K plan with company match
• Professional development opportunities

Working Hours: 40 hours per week, with flexibility for travel and occasional nights/weekends.

ASSUMPTION: Compensation reflects both base salary and potential bonuses, indicating performance-based pay components are significant.

📌 Applicant Insights

🔍 Company Context

Industry: Education Management - specializing in innovative customer service solutions for K-12 schools.

Company Size: 51-200 employees, meaning a dynamic, possibly tight-knit working environment with opportunities for influence and growth.

Founded: 2002, bringing over two decades of industry experience and established expertise.

Company Description:

• Specializes in customer-centric educational management solutions.
• Uses tools like AI and data analytics to streamline school operations.
• Serves over 500 districts, helping them adapt to the digital transformation.

Company Specialties:

• Customer service platforms for schools
• K-12 surveys and research
• CRM and chatbot solutions for schools

Company Website: http://www.k12insight.com

ASSUMPTION: The company’s expertise in customer service suggests a focus on responsive and relationship-driven interactions.

📊 Role Analysis

Career Level: Mid to senior-level management with strategic input and direct reports.

Reporting Structure: Reports directly to the Vice President of Marketing.

Work Arrangement: Flexible remote arrangements with up to 20% travel required.

Growth Opportunities:

• Possibilities for involvement in strategic decision-making
• Expansion of event management skills in a growing company
• Potential for career progression within the marketing team

ASSUMPTION: The role’s flexibility and high-level oversight offer significant professional growth potential, especially in strategic marketing and leadership.

🌍 Location & Work Environment

Office Type: Herndon headquarters with a flexible remote work option.

Office Location(s): Based in Herndon, Virginia, near major transport hubs conducive to national travel.

Geographic Context:

• Proximity to educational policymakers in Washington D.C.
• Access to expertise in technology and education
• Well-connected travel infrastructure for event coordination

Work Schedule: Standard working hours; however, flexibility for travel and off-hours work is necessary.

ASSUMPTION: Being in or near Herndon is beneficial for face-to-face involvement in company culture and proximity to key educational events.

💼 Interview & Application Insights

Typical Process:

• Initial application screening through LinkedIn or company careers page
• Phone interview with HR or recruiter
• Video call with the hiring manager
• Final interview with key team members or leadership
• Offer and negotiation

Key Assessment Areas:

• Event planning and execution skills
• Strategic thinking and creativity
• Leadership and collaboration ability

Application Tips:

• Highlight event marketing successes and creative project execution
• Demonstrate proactive problem-solving examples
• Illustrate experience with cross-functional team collaboration

ATS Keywords: Event Planning, Event Marketing, Budget Management, Vendor Relations, Creative Thinking, Collaboration

ASSUMPTION: The application process will be competitive, so emphasis on relevant achievements and soft skills is crucial.

🛠️ Tools & Technologies

• Asana for project management
• Salesforce for CRM and analytics
• Hubspot for marketing and sales processes

ASSUMPTION: Familiarity with these tools is integral for managing event details and analyzing outcomes efficiently.

👔 Cultural Fit Considerations

Company Values:

• Commitment to customer service excellence
• Passion for education and technology integration
• Emphasis on trust and stakeholder engagement

Work Style:

• Collaborative yet independent working environment
• High adaptability and flexibility
• Strategic and results-driven approach

Self-Assessment Questions:

• Am I comfortable working in a fast-paced, dynamic environment?
• Can I adapt quickly to changes and new challenges?
• Do I have a passion for event marketing and education?

ASSUMPTION: A cultural fit involves alignment with core values of innovation, education, and proactive customer service.

⚠️ Potential Challenges

• Balancing creative and logistical demands of events
• Managing high expectations for event ROI and impact
• Coordinating cross-departmental efforts consistently
• Adapting to rapidly changing industry trends

ASSUMPTION: Challenges are typical of a dynamic environment where strategy must constantly adapt to new objectives and feedback.

📈 Similar Roles Comparison

• Similar event management roles often involve larger teams
• Higher expectations for direct impact on sales and branding
• Greater integration with technology solutions in education sectors

ASSUMPTION: This role may offer more niche focus on K-12 stakeholder engagement compared to similar roles.

📝 Sample Projects

• Organizing a nationwide virtual K-12 education conference
• Designing a hybrid event for educational policymakers and administrators
• Executing sponsorship engagements at major industry events

ASSUMPTION: Projects listed are intended to demonstrate the scope and variety of engagements potential in this role.

❓ Key Questions to Ask During Interview

• What metrics define success for events at K12 Insight?
• How does the company prioritize its event calendar with limited resources?
• What has been the most challenging event executed in recent years?
• How does K12 Insight integrate event outcomes with broader marketing aims?
• What opportunities for professional development are available in this role?

ASSUMPTION: Questions are crafted to understand the strategic alignment of the role with larger marketing goals and professional growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant event marketing achievements
• Include a cover letter detailing your experience with K-12 events
• Prepare for an initial screening call with HR
• Be ready for potential video interviews with the marketing team

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.