📌 Core Information
🔹 Job Title: Manager, Paid Search
🔹 Company: IPG Mediabrands
🔹 Location: New York, New York, United States
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing search campaign strategies
- Leading client communications and overseeing reports and analysis
- Training team members and ensuring effective tactical execution of campaigns
- Collaborating with other digital channels for a multi-channel approach
- Working in an agency environment with high-profile clients
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage and train team members.
📋 Key Responsibilities
✅ Develop and execute search campaign strategies against the strategy set by the search director
✅ Lead virtual and in-person presentations in a polished, energetic way, displaying story-telling elements throughout
✅ Display management skills, including setting expectations, training others, delegating tasks, and providing feedback
✅ Liaison between search and all other digital channels to help contribute towards a multi-channel approach/strategy
✅ Oversee and manage client reports and analysis
✅ Responsible for majority of day-to-day client communications regarding insights, reporting, and optimization recommendation. Assists in the development of POVs
✅ Display management skills, including setting expectations, training others, delegating tasks, and providing feedback
ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to manage multiple tasks and deadlines.
🎯 Required Qualifications
Education: Not specified, but relevant experience is required
Experience: Substantial experience in paid search within an agency environment
Required Skills:
- Experience with Google, Bing, and other search partners
- Experience on at least one bidding platform such as Marin, Kenshoo or SA360
- Substantial experience with Microsoft Excel, Word, and PowerPoint
- Ability to multitask and handle other duties as assigned
- Excellent writing skills with an attention to detail
- Basic story-telling ability as well as ability to lead virtual and in-person presentations
Preferred Skills:
- Spanish proficiency is a plus
ASSUMPTION: This role requires a strong background in paid search and proficiency in relevant tools and platforms.
💰 Compensation & Benefits
Salary Range: $90,000 - $95,000 USD per year
Benefits:
- Medical Coverage
- Dental Coverage
- 401(k) Plans
- Flex Spending
- Life Insurance
- Disability
- Employee Discount Program
- Employee Stock Purchase Program
- Paid Family Benefits
- Discretionary Time Off Days
- Company-wide Appreciation Weeks
- Wellness Days
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for this role and experience level. Benefits are comprehensive and include health, retirement, and time-off provisions.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services, managing over $47 billion in marketing investment globally on behalf of its clients
Company Size: 10,001+ employees, employing over 18,000 diverse marketing communication professionals in more than 130 countries
Founded: Part of Interpublic Group (NYSE: IPG), founded in 1961
Company Description:
- IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)
- Manages over $47 billion in marketing investment globally on behalf of its clients
- Offers full-service agency networks (UM, Initiative, Mediahub) and specialty business units (Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, IPG Media Lab)
- Clients include many of the world’s most recognizable and iconic brands from various industry sectors
Company Specialties:
- Media Planning & Buying
- Automation & Programmatic
- Digital Media
- Branded Content
- Media Barter
- Online
- Mobile
- Social Media Marketing
- Sponsorship and Sports Marketing
- ROI and Consumer Research
- Hyper-Local and Multicultural Marketing
- Out-Of-Home Advertising
Company Website: www.ipgmediabrands.com
ASSUMPTION: IPG Mediabrands is a large, global organization with a diverse range of clients and services, offering extensive opportunities for career growth and development.
📊 Role Analysis
Career Level: Managerial, with potential for senior-level advancement
Reporting Structure: Reports directly to the Search Director
Work Arrangement: On-site, with potential for hybrid or remote work in the future
Growth Opportunities:
- Potential to advance to senior-level roles within the search team or broader digital marketing teams
- Opportunities to work on high-profile client campaigns and contribute to strategic decision-making
- Ability to develop and mentor junior team members, leading to enhanced leadership skills
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance within the organization.
🌍 Location & Work Environment
Office Type: Urban office environment in New York City
Office Location(s): 100 W 33rd St, New York, NY 10001, US
Geographic Context:
- New York City is a major global hub for advertising and marketing services
- The office is located in the heart of Manhattan, offering easy access to public transportation and amenities
- The city offers a diverse cultural scene, with numerous entertainment, dining, and recreational options
Work Schedule: Standard business hours, with potential for flexibility based on team needs and project deadlines
ASSUMPTION: The office location and work schedule provide a dynamic and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the search director and/or other team members
- Final interview with the search director and/or other senior leaders
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and campaign development skills
- Communication and presentation skills
- Management and leadership skills
- Technical proficiency in paid search and relevant tools
- Cultural fit and alignment with IPG Mediabrands' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your management, communication, and problem-solving skills
- Be ready to discuss your experience with paid search and relevant tools, as well as your approach to campaign strategy and execution
- Research IPG Mediabrands and the Manager, Paid Search role to demonstrate your understanding and enthusiasm for the opportunity
ATS Keywords: Paid Search, Google, Bing, Bidding Platforms, Microsoft Excel, Microsoft Word, Microsoft PowerPoint, Client Communication, Campaign Strategy, Training, Delegation, Feedback, Story-telling, Multitasking, Writing Skills, Attention to Detail, Agency Environment, High-Profile Clients, Strategic Thinking, Management Skills, Leadership Skills, Technical Proficiency
ASSUMPTION: The interview process will focus on assessing your strategic thinking, communication, and management skills, as well as your technical proficiency in paid search and relevant tools.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- Marin Software
- Kenshoo
- SA360
- Microsoft Excel
- Microsoft Word
- Microsoft PowerPoint
- Google Analytics
- Tableau
- Asana
ASSUMPTION: Proficiency in these tools and platforms is required for this role, with opportunities to learn and utilize additional tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Inclusion
- Excellence
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and team-oriented culture
- Focus on strategic thinking and continuous improvement
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you align with IPG Mediabrands' values, particularly in terms of innovation and collaboration?
- How do you approach managing and training team members to ensure effective tactical execution of campaigns?
- How do you balance strategic thinking with the day-to-day management of client communications and campaign execution?
ASSUMPTION: IPG Mediabrands values a dynamic, collaborative work environment that fosters innovation and continuous improvement.
⚠️ Potential Challenges
- Managing multiple client campaigns and priorities simultaneously
- Keeping up with industry trends and best practices in paid search
- Balancing strategic thinking with day-to-day tactical execution
- Working in a fast-paced, dynamic agency environment
- Managing team members with varying levels of experience and expertise
ASSUMPTION: This role presents unique challenges that require strong management, communication, and strategic thinking skills to overcome.
📈 Similar Roles Comparison
- Manager, Paid Search vs. Senior Paid Search Manager: The latter role may have more strategic responsibilities and fewer day-to-day tactical tasks
- Manager, Paid Search vs. Paid Search Specialist: The latter role focuses more on tactical execution and less on strategic thinking and management
- Manager, Paid Search vs. Digital Marketing Manager: The latter role may have broader responsibilities across multiple digital channels, while the Manager, Paid Search role focuses specifically on paid search
ASSUMPTION: Understanding the differences between these roles can help applicants determine which position best fits their skills, experience, and career goals.
📝 Sample Projects
- Developing and executing a comprehensive paid search strategy for a high-profile client, including keyword research, ad copy creation, and bid management
- Managing a team to execute a large-scale paid search campaign for an e-commerce client, focusing on maximizing ROI and driving online sales
- Collaborating with other digital marketing teams to integrate paid search into a broader, omnichannel marketing strategy for a B2B client
ASSUMPTION: These sample projects demonstrate the strategic and management aspects of the Manager, Paid Search role, as well as the need for strong communication and collaboration skills.
❓ Key Questions to Ask During Interview
- How does this role contribute to the overall strategic goals of the search team and IPG Mediabrands?
- What are the most significant challenges facing the paid search team currently, and how can this role help address them?
- How does the search team collaborate with other digital marketing teams, and what opportunities are there for cross-functional collaboration and learning?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does IPG Mediabrands support the professional growth and development of its employees?
ASSUMPTION: Asking these questions can help applicants better understand the role's strategic importance, the team's dynamics, and the organization's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your management, communication, and problem-solving skills
- Research IPG Mediabrands and the Manager, Paid Search role to demonstrate your understanding and enthusiasm for the opportunity
- Follow up with the hiring manager one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
