📌 Core Information
🔹 Job Title: Manager, Paid Search
🔹 Company: IPG Mediabrands
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing campaign strategies in collaboration with the search director
- Leading client communications, overseeing reports and analysis, and ensuring effective tactical execution
- Managing a team and providing training, delegation, and feedback as needed
- Contributing to a multi-channel approach by liaising with other digital channels
- Working in an agency environment with a focus on client satisfaction and growth
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects and deadlines simultaneously.
📋 Key Responsibilities
✅ Develop and execute campaign strategies in collaboration with the search director
✅ Lead client communications, overseeing reports and analysis, and ensuring effective tactical execution
✅ Manage a team, providing training, delegation, and feedback as needed
✅ Contribute to a multi-channel approach by liaising with other digital channels
✅ Work in an agency environment with a focus on client satisfaction and growth
ASSUMPTION: The candidate should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 5-10 years of experience in paid search, with a minimum of 3 years in a management role
Required Skills:
- Proven experience with Google, Bing, and other search partners
- Substantial experience with at least one bidding platform (e.g., Marin, Kenshoo, or SA360)
- Strong proficiency in Microsoft Excel, Word, and PowerPoint
- Excellent communication and presentation skills
- Ability to manage multiple projects and deadlines simultaneously
- Fluency in English; proficiency in Spanish is a plus
Preferred Skills:
- Experience with automation and programmatic tools
- Knowledge of the media planning and buying process
- Familiarity with branded content, media barter, and out-of-home advertising
ASSUMPTION: Candidates should have a strong understanding of the digital media landscape and be able to stay up-to-date with industry trends and best practices.
💰 Compensation & Benefits
Salary Range: $9,000 - $100,000 USD per year
Benefits:
- Medical and dental coverage
- 401(k) plans
- Flex spending
- Life insurance
- Disability insurance
- Employee discount program
- Employee stock purchase program
- Paid family benefits
- Discretionary time off days
- Company-wide Appreciation Weeks and Wellness Days
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees
Founded: 1961 (as Interpublic Group)
Company Description:
- IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)
- Manages over $47 billion in marketing investment globally on behalf of its clients
- Offers full-service agency networks (UM, Initiative, and Mediahub) and specialized business units (Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and IPG Media Lab)
- Serves a broad portfolio of industry sectors, including automotive, personal finance, consumer product goods, pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty
Company Specialties:
- Media Planning & Buying
- Automation & Programmatic
- Digital Media
- Branded Content
- Media Barter
- Online, Mobile, and Social Media Marketing
- Sponsorship and Sports Marketing
- ROI and Consumer Research
- Hyper-Local and Multicultural Marketing
- Out-Of-Home Advertising
Company Website: www.ipgmediabrands.com
ASSUMPTION: IPG Mediabrands offers a comprehensive range of advertising services, allowing candidates to explore various career paths within the company.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: Reports directly to the search director
Work Arrangement: Remote OK, with flexibility for on-site work as needed
Growth Opportunities:
- Potential advancement to a senior management role or director-level position
- Expansion of responsibilities to include additional channels or client accounts
- Opportunities to develop expertise in emerging digital marketing trends and technologies
ASSUMPTION: The company encourages internal promotions and offers professional development opportunities to support employee growth.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site work arrangements)
Office Location(s): Los Angeles, California, United States
Geographic Context:
- Los Angeles is the second-largest city in the United States, with a diverse population and a thriving entertainment industry
- The city offers a mix of urban and suburban living options, with a mild Mediterranean climate
- Los Angeles is known for its traffic congestion, so remote work options can help alleviate commuting time and stress
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The hybrid work arrangement allows employees to balance their work and personal lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the search director and other team members
- Final round interview with the HR department
- Background check and onboarding
Key Assessment Areas:
- Technical skills in paid search and bidding platforms
- Communication and presentation skills
- Problem-solving and analytical abilities
- Leadership and management skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare a cover letter that demonstrates your understanding of the role and your fit for the company
- Showcase your portfolio or examples of your work, if applicable
- Research the company and be prepared to discuss your interest in the role and the company's mission
ATS Keywords: Paid Search, Google, Bing, Bidding Platforms, Microsoft Excel, Microsoft Word, Microsoft PowerPoint, Client Communication, Campaign Strategy, Training, Delegation, Feedback, Story-telling, Multitasking, Attention to Detail, Spanish Proficiency
ASSUMPTION: The interview process may vary depending on the specific needs of the role and the company's hiring practices.
🛠️ Tools & Technologies
- Google Ads Manager
- Microsoft Advertising
- Bing Ads
- Marin Software
- Kenshoo
- SA360
- Microsoft Excel
- Microsoft Word
- Microsoft PowerPoint
- Google Analytics
- Google Tag Manager
ASSUMPTION: The tools listed are subject to change based on the company's evolving needs and industry trends.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Diversity, Equity, and Inclusion
- Accountability
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Adaptable to changing priorities and deadlines
- Focused on client satisfaction and growth
Self-Assessment Questions:
- How do you approach working with diverse teams and fostering an inclusive environment?
- Can you provide an example of a time when you had to adapt to a significant change in priorities or deadlines?
- How do you ensure the quality and accuracy of your work under pressure?
ASSUMPTION: Candidates should be able to demonstrate their alignment with the company's values and work style preferences.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changing priorities and client needs
- Working in a fast-paced, dynamic environment
- Dealing with tight deadlines and high-pressure situations
- Navigating a large organization with diverse teams and stakeholders
ASSUMPTION: The role may present challenges related to time management, adaptability, and working effectively in a large organization.
📈 Similar Roles Comparison
- Manager, Paid Search vs. Senior Paid Search Specialist: The manager role involves more strategic planning, team management, and client communication, while the senior specialist role focuses more on tactical execution and technical expertise
- Advertising Services Industry: The role requires a strong understanding of the digital media landscape and the ability to stay up-to-date with industry trends and best practices
- Career Path Comparison: The role offers opportunities for advancement to senior management or director-level positions, as well as expansion of responsibilities to include additional channels or client accounts
ASSUMPTION: The role offers a clear career path for growth and development within the company.
📝 Sample Projects
- Developing and executing a comprehensive paid search strategy for a major retail client, including keyword research, ad copy creation, and landing page optimization
- Managing a team to deliver a successful paid search campaign for an e-commerce client, resulting in a 25% increase in conversions
- Conducting a thorough audit of an existing paid search account and implementing optimizations to improve performance and efficiency
ASSUMPTION: The role offers opportunities to work on a variety of projects, from strategic planning to tactical execution, and to collaborate with diverse teams to deliver exceptional results.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the paid search team currently, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its paid search campaigns, and what key performance indicators (KPIs) are most important to track?
- What opportunities are there for collaboration with other teams or departments within the company?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and helps you better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://job-boards.greenhouse.io/mediabrands/jobs/4768692007
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare a cover letter that demonstrates your understanding of the role and your fit for the company
- Showcase your portfolio or examples of your work, if applicable
- Follow up with the hiring manager after one week if you have not received a response
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
