📌 Core Information
🔹 Job Title: Manager, Paid Social
🔹 Company: Brainlabs
🔹 Location: On-site in Dallas, Texas
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Delivering successful Paid Social campaigns that outperform KPIs
- Defining campaign delivery plans and measurement targets
- Optimizing campaigns and implementing process improvements
- Mentoring others and contributing to best practice roadmap
ASSUMPTION: This role requires a strong understanding of Paid Social and a proven track record in campaign optimization. Excellent communication skills and a passion for mentoring are essential.
📋 Key Responsibilities
✅ Deliver highly successful, brilliant campaigns that outperform KPIs, to budget and on-time
✅ Define campaign delivery plans and measurement targets
✅ Effectively track and optimize campaigns
✅ Be a point of contact for clients on day-to-day tasks and deliverables
✅ Develop and implement guidelines and processes, contributing to ideas around automation or process improvement
✅ Actively contribute to developing best-practice roadmap for Paid Social offering
✅ Mentor others across the practice, helping to grow capability and knowledge
ASSUMPTION: This role requires a hands-on approach to campaign management, with a focus on optimization and process improvement. Strong communication skills are essential for client interaction and mentoring.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 2+ years of experience in Paid Social with a strong track record in campaign optimization
Required Skills:
- Proven success in optimizing Paid Social campaigns
- Excellent communication skills
- Strong data analysis and reporting skills
- Attention to detail and process-oriented mindset
- Ability to work collaboratively and mentor others
Preferred Skills:
- Experience with automation tools and technologies
- Knowledge of other advertising channels and how they work together
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $70,000 - $85,000 USD per year
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and collaborative work environment
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a Manager, Paid Social role in the United States. Benefits may vary and are subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Brainlabs is a High-Performance media agency, focused on delivering profitable and sustained business impact through exceptional talent, winning methodologies, and cutting-edge technology.
Company Size: Brainlabs has 501-1,000 employees globally, with offices in multiple locations worldwide.
Founded: Brainlabs was founded in 2012 and has since grown to become one of the leading independent media agencies.
Company Description:
- Brainlabs is a new breed of global media agency, independent, full-service, and obsessed with High-Performance.
- Their approach is built on three core pillars: exceptional talent, winning methodologies, and cutting-edge technology.
- They recruit outstanding people and develop their expertise, organizing them into dedicated Industry teams centered around their clients.
Company Specialties:
- PPC
- Google Analytics
- Programmatic
- Paid Social
- CRO
- SEO
- Google Marketing Platform
- Consultancy
- Tech
- Creative
- Data Science
- Data Strategy
- Influencer
- Media Strategy
- Media Planning
- Organic Social
- DOOH
- Retail Media
- TV & Audio
Company Website: http://www.brainlabsdigital.com
ASSUMPTION: Brainlabs' focus on High-Performance and data-driven decision-making makes it an attractive choice for candidates seeking a dynamic and innovative work environment.
📊 Role Analysis
Career Level: This role is a mid-level management position, reporting directly to the Client Associate Director.
Reporting Structure: The Manager, Paid Social will have direct reports and be responsible for mentoring and growing the capability of the Paid Social practice.
Work Arrangement: This role is on-site, with a requirement to work from the Brainlabs office in Dallas, Texas.
Growth Opportunities:
- Progression to a Senior Manager or Director role within the Paid Social practice
- Expansion into other areas of the business, such as other media channels or account management
- Opportunities for professional development and training
ASSUMPTION: Brainlabs' focus on continuous development and growth provides ample opportunities for career progression and professional development.
🌍 Location & Work Environment
Office Type: Brainlabs' Dallas office is a collaborative and dynamic workspace, with a focus on open communication and teamwork.
Office Location(s): 2400 Cesar Chavez St E, Suite 208, Austin, Texas 78702, US
Geographic Context:
- The Dallas-Fort Worth metro area is the fourth most populous metropolitan area in the United States, with a diverse economy and a thriving job market.
- The cost of living in Dallas is relatively affordable compared to other major metropolitan areas in the United States.
- Dallas has a humid subtropical climate, with mild winters and hot summers.
Work Schedule: The work schedule for this role is Monday-Friday, 9:00 AM - 5:00 PM, with a one-hour lunch break.
ASSUMPTION: Brainlabs' Dallas office provides a collaborative and innovative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the Talent Acquisition team
- Skills interview with the Paid Social team
- Final interview with the Client Associate Director
Key Assessment Areas:
- Technical skills in Paid Social campaign management and optimization
- Communication and presentation skills
- Problem-solving and critical thinking
- Cultural fit and alignment with Brainlabs' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful Paid Social campaigns you've managed and the results you achieved
- Research Brainlabs' culture and values, and be prepared to discuss how you align with them
ATS Keywords: Paid Social, campaign optimization, data analysis, communication, mentoring, process improvement, attention to detail
ASSUMPTION: Brainlabs' interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Facebook Ads Manager
- Google Ads
- Twitter Ads
- LinkedIn Ads
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Brainlabs uses industry-standard tools and technologies for Paid Social campaign management and optimization. Candidates should be familiar with these tools and be able to demonstrate their proficiency.
👔 Cultural Fit Considerations
Company Values:
- High-Performance: We strive to deliver exceptional results and continuously improve our work
- Collaboration: We work together to achieve our goals and support each other's success
- Innovation: We embrace change and seek out new and better ways of doing things
- Integrity: We act with honesty and transparency in all our interactions
- Accountability: We take responsibility for our actions and their outcomes
Work Style:
- Brainlabs has a dynamic and fast-paced work environment, with a focus on results and continuous improvement
- The company values collaboration and open communication, with a flat organizational structure that encourages input and ideas from all team members
- Brainlabs fosters a culture of learning and development, with regular training and professional development opportunities
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively and seeking input from others?
- Do you embrace change and seek out new and better ways of doing things?
ASSUMPTION: Brainlabs' culture is built on a set of shared principles, philosophies, and values, which guide the company's approach to work and interactions with clients and colleagues. Candidates should assess their fit with these values before applying.
⚠️ Potential Challenges
- Brainlabs' fast-paced work environment may be challenging for candidates who prefer a more structured or slower-paced work environment
- The company's focus on High-Performance may result in high expectations and pressure to deliver results
- Brainlabs' flat organizational structure may require candidates to be comfortable taking initiative and making decisions independently
- The cost of living in Dallas may be higher than in other, less urban areas
ASSUMPTION: Brainlabs' culture and work environment may not be suitable for all candidates, and it's essential to assess your fit with the company's values and work style before applying.
📈 Similar Roles Comparison
- Compared to other Manager, Paid Social roles, this position offers a competitive salary range and opportunities for professional development and growth
- Brainlabs' focus on High-Performance and data-driven decision-making sets it apart from other media agencies
- Career progression in this role may lead to opportunities in other areas of the business, such as other media channels or account management
ASSUMPTION: Brainlabs' unique approach to media agency services and focus on High-Performance make it an attractive choice for candidates seeking a dynamic and innovative work environment.
📝 Sample Projects
- Developing and executing a Paid Social campaign for a retail client, with a focus on driving in-store foot traffic and sales
- Optimizing a Paid Social campaign for a B2B client, with a focus on generating leads and driving conversions
- Creating and implementing a process for automated campaign reporting and analysis, with a focus on improving efficiency and accuracy
ASSUMPTION: Brainlabs' focus on High-Performance and continuous improvement provides ample opportunities for candidates to work on challenging and impactful projects.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Paid Social practice?
- How does Brainlabs approach mentoring and professional development for its employees?
- What are the biggest challenges facing the Paid Social practice, and how can this role help address them?
- How does Brainlabs measure success and performance for its Paid Social campaigns?
- What are the most important qualities and skills for someone to succeed in this role?
ASSUMPTION: Brainlabs' interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best fit for both the candidate and the company. Candidates should prepare thoughtful questions to ask during the interview to demonstrate their interest and engagement with the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful Paid Social campaigns you've managed and the results you achieved
- Research Brainlabs' culture and values, and be prepared to discuss how you align with them
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
