Senior Paid Social Executive

📌 Core Information

🔹 Job Title: Senior Paid Social Executive

🔹 Company: Frasers Group

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Retail

🔹 Date Posted: June 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and executing paid social media strategies across multiple brands
• Driving ROI-focused and brand-led campaigns
• Collaborating with cross-functional teams for creative content and performance optimization
• Analyzing campaign performance and providing data-driven insights

ASSUMPTION: This role requires a strong understanding of paid social media platforms and a proven track record in managing campaigns. Candidates should possess strong analytical skills and the ability to interpret data for informed decision-making.

📋 Key Responsibilities

✅ Develop and manage end-to-end paid social strategies for multiple brands, ensuring alignment with broader marketing and business goals.

✅ Work closely with stakeholders across brand, creative, and performance marketing teams to create both performance-driven and brand-led campaigns.

✅ Execute campaigns across key platforms (Facebook, Instagram, TikTok), ensuring optimal use of targeting, budgeting, and scheduling.

✅ Analyze and report on campaign performance, optimizing spend and targeting to ensure maximum ROI.

✅ Provide insights and recommendations for continuous improvement of campaigns, ensuring both immediate performance goals and long-term brand objectives are met.

✅ Collaborate with the performance marketing team to drive results-focused initiatives and meet KPIs such as sales & lead generation.

✅ Work alongside creative teams to develop innovative and engaging content tailored to the specific needs of each brand while maintaining brand consistency.

✅ Drive creative testing and experimentation to uncover insights that can inform both short-term campaign adjustments and long-term strategy development.

✅ Stay ahead of industry trends, platform updates, and competitor activity to ensure our brands remain innovative and competitive.

✅ Introduce new opportunities, features, and strategies to keep campaigns fresh and relevant in a rapidly evolving digital landscape.

✅ Create regular reports, dashboards, and insights to communicate campaign performance to key stakeholders, highlighting successes and areas for improvement.

✅ Collaborate with the data and insights team to provide actionable data-driven recommendations.

✅ Collaborate with key external partners across platforms

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with various teams to achieve campaign goals.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum of 2 years of experience in paid social media management, ideally with a mix of performance-focused and creative campaign execution (*experience in retail preferred, but not essential)

Required Skills:

• Strong commercial acumen and ability to manage budgets effectively while optimizing for performance
• Knowledge of social media platforms (Facebook, Instagram, TikTok), their advertising tools, and best practices.
• Proven track record of successfully managing large-scale, multi-brand paid social campaigns.
• Experience with creative asset development and collaborating with cross-functional teams.
• Strong analytical skills, with the ability to interpret data and make informed decisions

Preferred Skills:

• Experience with data visualization tools (e.g., Tableau, Power BI)
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, experience in retail or a related industry would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on industry standards for a Senior Paid Social Executive role in London)

Benefits:

• Reward, Recognition, and Opportunities (Frasers Champion, Fearless 1000, Frasers Festival, CEO Sessions, Retail Reconnect)
• Employee Welfare (Frasers Fit, Retail Trust)

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for campaign needs)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, location, and experience level. Actual compensation may vary based on the company's internal structures and the candidate's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail

Company Size: 10,001+ employees (Large enterprise)

Founded: 1982

Company Description:

• Frasers Group started as a small store in Maidenhead in 1982 and has grown to become a global powerhouse.
• They are now a collection of the world’s most iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast.
• The company believes in taking risks and strives to change the way the industry operates, diversifying their portfolio and elevating stores.

Company Specialties:

• Retail
• E-commerce
• Brand Management

Company Website: http://frasers.group

ASSUMPTION: Frasers Group is a well-established retailer with a diverse portfolio of brands, offering ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level (Senior Executive)

Reporting Structure: This role reports directly to the Head of Paid Social or a similar position within the marketing department.

Work Arrangement: On-site, with flexibility for remote work when needed for campaign management.

Growth Opportunities:

• Progression to a management or leadership role within the marketing department.
• Expansion into related roles or brands within the Frasers Group portfolio.
• Development of skills and expertise in paid social media management and marketing.

ASSUMPTION: This role offers significant growth potential within a large, established organization, with opportunities to progress into management or explore other brands within the group.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with on-site amenities.

Office Location(s): Academy House, 36 Poland Street, London, W1F 7LU, GB and Brook Park East Road, Shirebrook, England NG20 8RY, GB

Geographic Context:

• London: A major global city with a vibrant cultural scene, diverse communities, and excellent connectivity.
• Shirebrook: A town in Nottinghamshire with a lower cost of living and strong retail industry presence.

Work Schedule: Full-time, typically Monday to Friday, with flexibility for campaign needs and potential weekend work during peak periods.

ASSUMPTION: The London office offers a dynamic and diverse work environment, while the Shirebrook location provides a more focused and concentrated retail industry setting.

💼 Interview & Application Insights

Typical Process:

• Initial review of applications by the recruitment team.
• Behavioral interview with the recruiter focusing on cultural alignment and values.
• Technical interview with the hiring manager or wider team, potentially including a presentation or task.

Key Assessment Areas:

• Campaign management skills and experience.
• Analytical and data interpretation abilities.
• Collaboration and communication skills.
• Cultural fit and alignment with Frasers Group values.

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of paid social media platforms and campaign management.
• Showcase your analytical skills and ability to interpret data.
• Prepare for behavioral interview questions that focus on your alignment with Frasers Group values.

ATS Keywords: Paid Social Media Management, Campaign Management, Data Analysis, Retail Marketing, Brand Management, Social Media Platforms, Budget Management, Creative Asset Development

ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, cultural fit, and alignment with Frasers Group values.

🛠️ Tools & Technologies

• Social media advertising platforms (Facebook Ads, Instagram Ads, TikTok Ads)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's internal systems and the candidate's preferences.

👔 Cultural Fit Considerations

Company Values:

• Think without limits
• Own it and back yourself
• Be relevant

Work Style:

• Collaborative and cross-functional teamwork
• Data-driven decision-making
• Agile and adaptable approach to campaign management

Self-Assessment Questions:

• Do you have a proven track record of successfully managing large-scale, multi-brand paid social campaigns?
• Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
• Do you possess strong analytical skills and the ability to interpret data for informed decision-making?

ASSUMPTION: Candidates who align with Frasers Group values and possess a strong work ethic, collaborative mindset, and data-driven approach will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple brands with varying campaign objectives and target audiences.
• Keeping up with the rapidly evolving digital landscape and platform updates.
• Balancing performance-driven and brand-led campaigns to meet both short-term and long-term goals.
• Working effectively with cross-functional teams and stakeholders to optimize campaign performance.

ASSUMPTION: These challenges can be overcome through strong project management skills, effective communication, and a data-driven approach to campaign optimization.

📈 Similar Roles Comparison

• This role differs from other paid social media management positions in its focus on managing multiple brands with varying campaign objectives and target audiences.
• Industry-specific context: Retail brands may have unique campaign requirements and target audiences compared to other industries.
• Career path comparison: This role offers progression to management or leadership positions within the marketing department or expansion into related roles or brands within the Frasers Group portfolio.

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other industries or companies, with a focus on managing multiple brands and balancing performance-driven and brand-led campaigns.

📝 Sample Projects

• Developing and executing a multi-channel paid social media strategy for the launch of a new brand within the Frasers Group portfolio.
• Optimizing campaign performance for an established brand to improve ROI and drive sales growth.
• Collaborating with creative teams to develop innovative and engaging content tailored to the specific needs of each brand while maintaining brand consistency.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by a Senior Paid Social Executive within the Frasers Group portfolio.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign management process for a brand within the Frasers Group portfolio?
• How does the marketing department collaborate with other departments, such as retail and e-commerce, to optimize campaign performance?
• What opportunities are there for professional development and growth within the marketing department or the wider Frasers Group portfolio?
• How does the company support work-life balance for employees in this role?
• Can you provide examples of successful paid social media campaigns executed by the company, and what made them effective?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Prepare for behavioral interview questions that focus on your alignment with Frasers Group values.
• Research the company and its brands to demonstrate your understanding of the business and its goals.
• Follow up with the recruitment team one week after submitting your application to confirm receipt and inquire about next steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.