📌 Core Information
🔹 Job Title: Manager, Paid Social
🔹 Company: IPG Mediabrands
🔹 Location: New York, United States
🔹 Job Type: On-site
🔹 Category: Advertising & Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and mentoring a team of Paid Social Associates and Sr. Associates
- Managing day-to-day operations of paid social campaigns
- Collaborating with cross-discipline teams to integrate strategies
- Analyzing data for optimization and providing insights
- Innovating and finding creative ways to express ideas
ASSUMPTION: This role requires a strong understanding of paid social platforms and excellent communication skills. The ideal candidate will have experience in account management and be comfortable working with multiple partners.
📋 Key Responsibilities
✅ Lead and mentor a team of Paid Social Associates and Sr. Associates, ensuring all work meets quality standards
✅ Manage day-to-day operations of paid social campaigns, including coordination of assets and budget management
✅ Collaborate with cross-discipline teams to integrate paid social media strategy into a multi-channel, holistic recommendation
✅ Use strong quantitative skills to analyze data and provide insights and optimization recommendations
✅ Help creatives express their ideas with feasible recommendations and contribute your own creative ideas
✅ Understand client goals and maximize measures of success through tactical strategies and technologies
✅ Brainstorm and research new first to market ideas, including new betas and opportunities with partners
✅ Maintain and optimize client campaigns to improve overall performance against pre-determined benchmarks
ASSUMPION: The responsibilities listed above are not exhaustive and may change based on business needs and client requirements.
🎯 Required Qualifications
Education: A bachelor's degree in Marketing, Advertising, or a related field is preferred but not required
Experience: 3+ years of experience in account management, planning, and/or performance media experience
Required Skills:
- Substantial experience in account management, planning, and/or performance media experience
- Strong working understanding of paid social platforms, including major players and supporting technology (Facebook Ad Manager, X (formerly Twitter) Ads, etc.)
- Demonstrable experience working with multiple partners on enterprise level paid social media accounts with diverse budget levels and objectives
- Proven ability to understand high-level client goals and how they translate into paid media strategy when applied via online technologies
- Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team
- Understanding of paid social measurement and experience utilizing multiple native measurement tools
- Excellent written and verbal communication skills
Preferred Skills:
- Agency experience strongly preferred
- Detail and process oriented, with the ability to multitask and prioritize tasks based on client objectives
- Time management skills
ASSUMPTION: The required and preferred skills listed above are essential for success in this role. However, IPG Mediabrands does not require candidates to have a college degree.
💰 Compensation & Benefits
Salary Range: $90,000 - $100,000 USD per year
Benefits:
- Medical Coverage
- Dental Coverage
- 401(k) Plans
- Flex Spending
- Life Insurance
- Disability
- Employee Discount Program
- Employee Stock Purchase Program
- Paid Family Benefits
- Discretionary Time Off Days
- Company-wide Appreciation Weeks
- Wellness Days
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary based on factors such as candidate's qualifications and company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising & Marketing
Company Size: 10,001+ employees
Founded: 1930 (as Interpublic Group)
Company Description:
- IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)
- Manages over $47 billion in marketing investment globally on behalf of its clients
- Offers full-service agency networks (UM, Initiative, Mediahub) and specialty business units (Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, IPG Media Lab)
- Clients include many of the world’s most recognizable and iconic brands across various industry sectors
- Employs over 18,000 diverse marketing communication professionals in more than 130 countries
Company Specialties:
- Media Planning & Buying
- Automation & Programmatic
- Digital Media
- Branded Content
- Media Barter
- Online & Mobile
- Social Media Marketing
- Sponsorship and Sports Marketing
- ROI and Consumer Research
- Hyper-Local and Multicultural Marketing
- Out-Of-Home Advertising
Company Website: www.ipgmediabrands.com
ASSUMPTION: IPG Mediabrands is a well-established company with a strong presence in the advertising and marketing industry. Its extensive client portfolio and global reach make it an attractive employer for professionals seeking to grow their careers in this field.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Director of Paid Social
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- Potential to advance to a Director or Senior Manager role with experience and strong performance
- Opportunities to work on high-profile campaigns and collaborate with diverse teams
- Access to professional development resources and training opportunities
ASSUMPTION: This role offers a clear career path for growth and development within the company. Successful candidates will have the opportunity to work on high-profile campaigns and collaborate with diverse teams, gaining valuable experience and exposure to various aspects of the advertising and marketing industry.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): New York, NY
Geographic Context:
- New York City is a major global hub for advertising, marketing, and media industries
- Offers a vibrant and dynamic work environment with numerous networking opportunities
- Known for its fast-paced and competitive job market
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for occasional remote work)
ASSUMPTION: Working in New York City offers unique opportunities for professional growth and development in the advertising and marketing industry. However, the fast-paced and competitive nature of the job market may also present challenges for some candidates.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site or virtual interview with the hiring manager and team members
- Final round interview with the Director of Paid Social
- Background check and offer
Key Assessment Areas:
- Understanding of paid social platforms and strategies
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and team dynamics
- Client management and relationship-building skills
Application Tips:
- Highlight relevant experience and achievements in your resume and cover letter
- Tailor your application to demonstrate your understanding of the role and company
- Prepare for behavioral and situational interview questions
- Showcase your knowledge of paid social platforms and industry trends
- Demonstrate your ability to work collaboratively and manage multiple projects
ATS Keywords: Paid Social, Account Management, Performance Media, Digital Strategy, Client Relationship Management, Data Analysis, Campaign Optimization, Creative Collaboration, Time Management, Communication Skills, Team Leadership, Social Media Platforms, Budget Management, Innovation, Measurement Tools, Multitasking
ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on assessing candidates' technical skills, communication abilities, and cultural fit. Successful candidates will be able to demonstrate a strong understanding of paid social platforms and strategies, as well as the ability to work collaboratively and manage multiple projects.
🛠️ Tools & Technologies
- Facebook Ad Manager
- X (formerly Twitter) Ads
- Other relevant paid social platform tools and technologies
ASSUMPTION: Familiarity with the tools and technologies listed above is essential for success in this role. Candidates should be comfortable working with multiple platforms and staying up-to-date with industry trends and best practices.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Inclusion
- Excellence
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- How do you align with the company's values, specifically Innovation and Collaboration?
- How comfortable are you working in a fast-paced, dynamic environment with tight deadlines?
- How do you approach creative problem-solving and finding innovative solutions?
ASSUMPTION: IPG Mediabrands values candidates who are innovative, collaborative, and able to thrive in a fast-paced, dynamic environment. Successful candidates will be able to demonstrate a strong alignment with the company's values and a willingness to embrace challenges and find creative solutions.
⚠️ Potential Challenges
- Managing multiple campaigns and clients simultaneously
- Keeping up with the fast-paced nature of the advertising and marketing industry
- Working with tight deadlines and competing priorities
- Navigating a large, matrixed organization
ASSUMPTION: The role of Manager, Paid Social presents unique challenges, including managing multiple campaigns and clients simultaneously, keeping up with industry trends, and working with tight deadlines. Successful candidates will be able to demonstrate strong time management skills, adaptability, and the ability to thrive in a fast-paced environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on paid social media strategy and management
- Industry-specific context: advertising and marketing agencies may have different structures and priorities compared to in-house marketing teams
- Career path comparison: this role offers a clear path to advancement within the company, with opportunities to work on high-profile campaigns and collaborate with diverse teams
ASSUMPTION: While this role shares similarities with other marketing and advertising positions, its focus on paid social media strategy and management sets it apart. Successful candidates will have a strong understanding of paid social platforms and strategies, as well as the ability to work collaboratively and manage multiple projects.
📝 Sample Projects
- Developing and executing a comprehensive paid social media strategy for a major retail client
- Managing a team to optimize campaigns and improve overall performance for a CPG client
- Collaborating with cross-discipline teams to integrate paid social media strategy into a multi-channel, holistic recommendation for an entertainment client
ASSUMPTION: The projects listed above are examples of the types of initiatives a Manager, Paid Social might work on. Successful candidates will be able to demonstrate relevant experience and a strong understanding of paid social media strategies and best practices.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the paid social team currently, and how can this role help address them?
- How does this role collaborate with other teams within the agency, and what are the key priorities for the first 90 days?
- What are the most important qualities and skills you're looking for in a candidate for this role?
- How does this role support the agency's overall goals and objectives?
- What opportunities are there for professional development and growth within the agency?
ASSUMPTION: Asking thoughtful, relevant questions during the interview process demonstrates your interest in the role and commitment to understanding the company's needs and culture. Successful candidates will be able to show their ability to contribute to the team's goals and objectives, as well as their long-term career aspirations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://job-boards.greenhouse.io/mediabrands/jobs/4775555007
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work collaboratively
- Research the company and industry trends to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
