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Manager - Paid Social

dentsu
Full-time
On-site
Chennai, Tamil Nādu, India
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Manager - Paid Social

πŸ”Ή Company: Dentsu

πŸ”Ή Location: Chennai, Tamil Nādu, India

πŸ”Ή Job Type: Full-time, On-site

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: 2025-07-16

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading a team of paid social specialists and driving operational excellence
  • Managing client relationships and ensuring high-quality service delivery
  • Developing and executing paid social media strategies across various platforms
  • Collaborating with internal teams and external partners to deliver cohesive client solutions
  • Staying updated on industry trends and emerging platforms to keep strategies innovative

ASSUMPTION: This role requires a balance of strong operational management skills, exceptional client communication, and a deep understanding of paid social media strategies. The ideal candidate will be an experienced manager with a proven track record in leading teams and driving results.

πŸ“‹ Key Responsibilities

βœ… Team Leadership & Management: Oversee a team of paid social specialists, providing mentorship, guidance, and performance management. Foster a collaborative and results-driven team culture.

βœ… Operations Management: Develop, implement, and refine operational processes to ensure the efficient execution of paid social projects. Monitor project timelines, budgets, and performance metrics to drive continuous improvement.

βœ… Client Relationship & Communication: Serve as the primary point of contact for clients, managing expectations and ensuring high-quality service delivery. Communicate campaign performance, insights, and strategic recommendations clearly and effectively to clients.

βœ… Paid Social Strategy & Execution: Have a deep understanding of planning, development, and execution of paid social media campaigns across various platforms (e.g., Facebook, Instagram, LinkedIn, Twitter). Stay abreast of industry trends and emerging platforms to keep strategies innovative and effective.

βœ… Collaboration & Cross-functional Coordination: Work closely with internal teams (creative, analytics, and account management) to align campaign strategies and deliver cohesive client solutions. Coordinate with external partners and vendors as needed.

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects and deadlines simultaneously. Strong communication and interpersonal skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A relevant postgraduate degree would be an asset.

Experience: Proven experience (5-10 years) in paid social media management, with at least 2 years in a leadership or management role.

Required Skills:

  • Proven expertise in paid social media strategies and campaign execution
  • Strong operational management skills, with a track record of driving process improvement
  • Excellent client relationship and communication skills
  • Proven ability to lead and mentor a team
  • Strong analytical and problem-solving skills

Preferred Skills:

  • Experience with marketing automation tools and platforms
  • Fluency in multiple languages
  • Industry certifications (e.g., Google Ads, Facebook Blueprint)

ASSUMPTION: The ideal candidate will have a strong background in paid social media management and a proven track record of driving results. Experience in a similar role within an advertising agency or a related industry would be beneficial.

πŸ’° Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum, depending on experience and qualifications. This estimate is based on industry standards for a mid-level management role in the advertising industry in Chennai.

Benefits:

  • Health insurance and retirement plans
  • Performance-based bonuses and incentives
  • Opportunities for professional development and training
  • Flexible work arrangements (e.g., remote work, flexible hours)

Working Hours: Full-time (40 hours per week), with the possibility of flexible hours or remote work arrangements based on team needs and individual performance.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications, experience, and the company's internal compensation structure.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Dentsu is a global advertising and public relations firm, operating in the competitive advertising services industry. The company specializes in marketing communications, advertising, media planning, and media buying, among other services.

Company Size: Dentsu is a large organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and clients.

Founded: Dentsu was founded in 1901 and has since grown into a global leader in its industry.

Company Description:

  • Dentsu is committed to helping brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy.
  • The company uses data-driven insights to connect brand, content, commerce, and experience, underpinned by modern creativity.
  • Dentsu is the network designed for what’s next, focusing on innovation, data, and technology to drive results for its clients.

Company Specialties:

  • Marketing communications
  • Advertising
  • Media planning and buying
  • People-Based Marketing
  • Creative services
  • Innovation
  • Data and technology

Company Website: https://www.dentsu.com/

ASSUMPTION: Dentsu's large size and global presence offer candidates the opportunity to work on diverse projects and gain exposure to international clients and markets.

πŸ“Š Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for career growth and development within the company.

Reporting Structure: The Manager - Paid Social will report directly to the Head of Paid Social or a similar role within the organization. They will oversee a team of paid social specialists and be responsible for their performance and development.

Work Arrangement: This role is based in Chennai, Tamil Nādu, India, and requires on-site presence. However, flexible work arrangements, such as remote work or flexible hours, may be available based on team needs and individual performance.

Growth Opportunities:

  • Progression to a senior management or director-level role within the paid social team or a related department
  • Expansion into other areas of the business, such as account management, creative services, or data and technology
  • Opportunities to work on international projects and gain exposure to global clients

ASSUMPTION: The ideal candidate for this role will have a strong desire to grow and develop within the company, taking on new challenges and responsibilities as they arise.

🌍 Location & Work Environment

Office Type: Dentsu's Chennai office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 1-8-1 Higashi-shimbashi, Tokyo, JP; 10 Triton Street, Regents Place, London, NW1 3BF, GB; 105 York St, South Melbourne, Victoria, AU; 150 E 42nd St, New York, 10017, US; Guoco Tower 1, Wallich Street #22-01, Singapore, Singapore 078881, SG; Rua Wisard 298, SΓ£o Paulo, 05434-080, BR; Two Haddington Buildings, 20 -38 Haddington road, Dublin, Leinster D04 HE94, IE; Moermanskkade 85, Amsterdam, North Holland 1013 BC, NL

Geographic Context:

  • Chennai is the capital city of Tamil Nādu, India, and is known for its rich cultural heritage, historical landmarks, and vibrant food scene.
  • The city offers a mix of traditional and modern amenities, with a growing startup ecosystem and a strong focus on education and technology.
  • Chennai has a tropical climate, with high temperatures and humidity throughout the year.

Work Schedule: The work schedule for this role is full-time (40 hours per week), with the possibility of flexible hours or remote work arrangements based on team needs and individual performance.

ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced, dynamic environment and be able to adapt to the unique cultural and linguistic diversity of the company's global offices.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screening with the HR department
  • In-depth interview with the hiring manager and/or team members
  • Case study or presentation preparation and delivery (if applicable)
  • Final interview with senior leadership or HR

Key Assessment Areas:

  • Paid social media expertise and strategic thinking
  • Operational management skills and process improvement
  • Client relationship and communication skills
  • Leadership and team management abilities
  • Problem-solving and analytical skills

Application Tips:

  • Tailor your resume to highlight your relevant experience and skills for this role
  • Prepare a cover letter that demonstrates your understanding of the role and your fit for the company's culture
  • If applicable, prepare a case study or presentation that showcases your paid social media strategy and execution skills
  • Research Dentsu's company culture and values to ensure a strong fit

ATS Keywords: Paid social media, campaign management, operational management, client relationship, team leadership, process improvement, industry trends, emerging platforms, marketing communications, advertising, media planning, media buying

ASSUMPTION: The interview process for this role may include assessments of the candidate's technical skills, as well as their cultural fit with the company's values and work environment.

πŸ› οΈ Tools & Technologies

  • Paid social media platforms (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads)
  • Marketing automation tools (e.g., Hootsuite, Buffer, Sprout Social)
  • Project management tools (e.g., Asana, Trello, Jira)
  • Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: The ideal candidate for this role will have experience with relevant paid social media platforms and marketing automation tools, as well as a willingness to learn and adapt to new technologies as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Creativity
  • Collaboration
  • Accountability
  • Innovation

Work Style:

  • Fast-paced and dynamic
  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and flexible

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you comfortable working with diverse teams and adapting to different cultural and linguistic contexts?
  • Do you have a strong desire to learn and grow within the company?

ASSUMPTION: The ideal candidate for this role will be a strong cultural fit with Dentsu's values and work style, demonstrating a willingness to collaborate, learn, and adapt in a diverse and dynamic environment.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Adapting to the unique cultural and linguistic diversity of the company's global offices
  • Keeping up with industry trends and emerging platforms
  • Balancing client expectations and team priorities

ASSUMPTION: The ideal candidate for this role will be able to manage multiple priorities effectively, adapt to diverse work environments, and maintain a strong focus on client satisfaction and team success.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other paid social media management positions within advertising agencies and related industries, but may differ in terms of the specific platforms and tools used, as well as the size and scope of the client base.
  • Compared to in-house paid social media roles, this position offers the opportunity to work on a diverse range of clients and projects, with exposure to international markets and global brands.
  • Career progression in this role may involve moving into senior management or director-level positions within the paid social team or expanding into other areas of the business, such as account management, creative services, or data and technology.

ASSUMPTION: The ideal candidate for this role will have experience in a similar position within an advertising agency or related industry, and be able to leverage their knowledge and skills to drive results for Dentsu's clients.

πŸ“ Sample Projects

  • Developing and executing a paid social media strategy for a global consumer brand, with a focus on driving brand awareness and engagement across multiple platforms
  • Managing a team of paid social specialists to deliver a large-scale campaign for a tech industry client, with a focus on lead generation and conversion optimization
  • Collaborating with internal teams to create a cohesive client solution that combines paid social media, content marketing, and influencer partnerships to drive results for a retail client

ASSUMPTION: The ideal candidate for this role will have experience working on a diverse range of paid social media projects, with a proven track record of driving results for clients in various industries.

❓ Key Questions to Ask During Interview

  • Can you describe the typical client base for this role and the types of projects I might work on?
  • How does this role fit into the broader team structure, and what opportunities are there for collaboration and growth?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Dentsu support the professional development and growth of its employees?
  • What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: The ideal candidate for this role will be proactive in seeking out information about the company, the team, and the specific challenges and opportunities presented by the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Dentsu careers portal
  • Tailor your resume to highlight your relevant experience and skills for this role
  • Prepare a cover letter that demonstrates your understanding of the role and your fit for the company's culture
  • If applicable, prepare a case study or presentation that showcases your paid social media strategy and execution skills
  • Follow up with the HR department one week after submission to confirm receipt of your application and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.