📌 Core Information
🔹 Job Title: Performance Marketing Executive - Everlast
🔹 Company: Frasers Group
🔹 Location: Shirebrook, Derbyshire, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing multi-channel performance marketing strategies across Affiliates, Paid Social, and PPC
- Driving growth and brand visibility for Everlast in both UK and US markets
- Collaborating with internal teams and external partners to maximize performance
- Analyzing campaign performance and implementing data-driven optimizations
ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving measurable results across multiple channels.
📋 Key Responsibilities
✅ Manage and optimize affiliate marketing campaigns to drive incremental revenue across UK and US markets
✅ Develop, execute, and manage end-to-end paid social strategies across Meta and TikTok platforms
✅ Plan, execute, and optimize PPC campaigns across Google Ads and Bing to drive incremental revenue, increase brand visibility, and drive site traffic
✅ Regularly track and report on channel, platform, and campaign performance using analytics tools
ASSUMPTION: This role involves a high degree of multitasking, with responsibilities spanning multiple marketing channels and requiring regular performance analysis and optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (2-5 years) in performance marketing, specifically in Affiliates, Paid Social, and PPC
Required Skills:
- Strong analytical skills with experience using Google Analytics, Facebook Ads Manager, and affiliate management platforms
- Data-driven mindset with a focus on achieving measurable results
- Excellent communication and relationship management skills
- Proactive, detail-oriented, and able to manage multiple campaigns simultaneously
Preferred Skills:
- Passion for the fitness and lifestyle sector
- Experience working with Everlast or similar brands
ASSUMPTION: Candidates with experience in the fitness and lifestyle sector may have a deeper understanding of the target audience and market trends, providing a competitive advantage.
💰 Compensation & Benefits
Salary Range: £30,000 - £40,000 per annum (based on industry standards for a role of this level and location)
Benefits:
- Reward, Recognition, and Opportunities (including Frasers Champion, Fearless 1000, Frasers Festival, CEO Sessions, and Retail Reconnect)
- Employee Welfare (including Frasers Fit and Retail Trust)
Working Hours: Full-time (40 hours per week), with flexibility for remote work not specified
ASSUMPTION: The salary range is an estimate based on industry standards for a role of this level and location. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically sports, premium, and luxury brands
Company Size: 10,001+ employees (large enterprise)
Founded: 1982, with a history of growth and diversification
Company Description:
- Frasers Group is a global powerhouse in retail, with a collection of iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast
- The company believes in taking risks and pushing boundaries to change the way the industry operates
- Frasers Group is committed to future-proofing its business and improving product access to create a shopping environment fit for purpose for many more years to come
Company Specialties:
- Sports retail
- Premium and luxury brands
- E-commerce and digital innovation
Company Website: http://frasers.group
ASSUMPTION: Frasers Group's large size and diverse portfolio provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and progression
Reporting Structure: This role reports directly to the Marketing Manager and works closely with internal teams and external partners
Work Arrangement: On-site, with potential for flexible or remote work not specified
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expanding responsibilities to cover additional brands or markets
- Gaining experience in cross-functional collaboration and project management
ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to gain experience working with a diverse portfolio of brands.
🌍 Location & Work Environment
Office Type: Head office with a mix of on-site and remote workers
Office Location(s): Academy House, 36 Poland Street, London, W1F 7LU, GB and Brook Park East Road, Shirebrook, England NG20 8RY, GB
Geographic Context:
- Shirebrook is a town in Derbyshire, England, with a population of approximately 4,500 people
- The area has a mix of rural and urban environments, with easy access to major transportation links
- Shirebrook is home to several large employers, including Frasers Group and other retail and manufacturing companies
Work Schedule: Full-time (40 hours per week), with potential for flexible or remote work not specified
ASSUMPTION: The work environment at Frasers Group's head office is dynamic and fast-paced, with a focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Initial review of applications by the recruitment team
- Behaviorally-focused interview with the recruiter, focusing on cultural fit and alignment with company values
- Technical interviews with the hiring manager and wider team, including presentations or tasks to assess skills
Key Assessment Areas:
- Analytical skills and data-driven mindset
- Communication and relationship management skills
- Campaign management and optimization experience
- Alignment with company culture and values
Application Tips:
- Highlight relevant experience and achievements in performance marketing, with a focus on Affiliates, Paid Social, and PPC
- Demonstrate a strong understanding of the fitness and lifestyle sector and Everlast brand
- Tailor your resume and cover letter to emphasize skills and experiences relevant to the role and company
ATS Keywords: Performance Marketing, Affiliates, Paid Social, PPC, Google Analytics, Facebook Ads Manager, Affiliate Management Platforms, Data-Driven Mindset, Communication Skills, Relationship Management, Campaign Management, Everlast, Fitness Sector
ASSUMPTION: The interview process at Frasers Group is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Ads Manager
- Affiliate management platforms (e.g., Partnerize, Fospha)
- Google Ads
- Bing Ads
- TikTok Ads Manager
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are used daily for campaign management, optimization, and analysis.
👔 Cultural Fit Considerations
Company Values:
- Think without limits
- Own it and back yourself
- Be relevant
Work Style:
- Dynamic and fast-paced
- Collaborative and innovative
- Focused on driving measurable results
Self-Assessment Questions:
- Do you have experience working in a fast-paced, dynamic environment?
- Are you comfortable managing multiple campaigns simultaneously and optimizing performance based on data-driven insights?
- Do you align with Frasers Group's core values, and how do you demonstrate this in your work?
ASSUMPTION: Cultural fit is an essential aspect of the hiring process at Frasers Group, with a focus on finding candidates who align with the company's core values and work style.
⚠️ Potential Challenges
- Managing multiple marketing channels simultaneously, requiring strong organizational skills and attention to detail
- Keeping up with industry trends and platform updates, requiring continuous learning and adaptation
- Working in a fast-paced environment with tight deadlines and high expectations
- Navigating a large, diverse organization with multiple brands and teams
ASSUMPTION: These challenges are inherent to the role and require a proactive, detail-oriented, and adaptable candidate to succeed.
📈 Similar Roles Comparison
- This role is unique in its focus on Everlast, a fitness and lifestyle brand, within the broader Frasers Group portfolio
- Compared to other performance marketing roles, this position offers the opportunity to work with a well-established brand and gain experience in multiple marketing channels
- Career progression in this role may involve expanding responsibilities to cover additional brands or markets, or moving into a senior marketing role within the company
ASSUMPTION: This role offers a unique opportunity to work with a well-established brand within the fitness and lifestyle sector, with potential for career growth and development within the company.
📝 Sample Projects
- Developing and executing a paid social campaign to drive brand awareness and engagement for Everlast's latest product launch
- Optimizing affiliate marketing campaigns to improve performance and drive incremental revenue for Everlast in the UK and US markets
- Analyzing PPC campaign performance and implementing data-driven optimizations to improve click-through rates, conversion rates, and return on ad spend
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, highlighting the importance of data-driven decision-making and continuous optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role fit into the broader marketing strategy for Everlast and the Frasers Group portfolio?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Frasers Group support the professional development and growth of its employees?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
ASSUMPTION: Asking these questions demonstrates a proactive and engaged approach to the role, showing a strong interest in the company and the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for a behaviorally-focused interview with the recruiter, focusing on cultural fit and alignment with company values
- Prepare for technical interviews with the hiring manager and wider team, including presentations or tasks to assess skills
- Follow up with the recruitment team one week after submitting your application to confirm receipt and next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
