📌 Core Information
🔹 Job Title: Manager - Paid Social
🔹 Company: dentsu
🔹 Location: DGS India - Chennai - Anna Nagar Tyche Towers, India
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: July 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and managing the implementation and execution of Paid Social campaigns and strategies
- Developing account strategy in partnership with clients and the Paid Social Director
- Ensuring operational success of accounts and managing day-to-day communication with clients
- Achieving KPIs and managing campaign efficiencies
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of Paid Social advertising.
📋 Key Responsibilities
✅ Develops account strategy in partnership with client and Paid Social Director, accountable for strategy execution and KPI achievement
✅ Ensures operational success of accounts, meeting deliverables on time and on budget
✅ Owns and manages client strategy and plans key campaign efficiencies
✅ Manages day-to-day efforts and is the primary day-to-day SME voice to the client
✅ Plans accounts and growth opportunities, working closely with the Account Directors
✅ Builds strong relationships across Client Services and other channel teams
ASSUMPTION: This role involves a high level of client interaction and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 5-10 years of experience in Paid Social advertising, with at least 2 years in a management role
Required Skills:
- Proven experience in Paid Social campaign management
- Strong analytical skills and data-driven mindset
- Excellent communication and presentation skills
- Ability to build and maintain strong client relationships
- Proficient in social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads, Twitter Ads)
Preferred Skills:
- Experience with marketing automation tools (e.g., Hootsuite, Buffer)
- Fluency in additional languages
ASSUMPTION: Candidates with experience in a fast-paced agency environment and a strong understanding of the advertising industry will be at an advantage.
💰 Compensation & Benefits
Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a Manager role in Chennai)
Benefits:
- Health insurance
- Retirement benefits
- Employee discounts
- Professional development opportunities
Working Hours: Full-time, Monday-Friday, 9:00 AM - 6:00 PM (with flexibility for project demands)
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: dentsu is a global advertising and marketing services company, operating in the competitive advertising services industry.
Company Size: dentsu has 10,001+ employees worldwide, providing ample opportunities for career growth and learning.
Founded: dentsu was founded in 1901, with a rich history and extensive experience in the advertising industry.
Company Description:
- dentsu is a global network designed for what’s next, helping brands predict and plan for disruptive future opportunities
- The company connects brand, content, commerce, and experience, underpinned by modern creativity
- dentsu is committed to creating new paths to growth in the sustainable economy
Company Specialties:
- Marketing communications
- Advertising
- Media planning
- Media buying
- People-Based Marketing
- Creative
- Innovation
- Data and Technology
Company Website: https://www.dentsu.com/
ASSUMPTION: dentsu's extensive global presence and diverse service offerings provide a dynamic work environment for employees.
📊 Role Analysis
Career Level: This role is at the management level, with opportunities for growth into senior management or specialist roles.
Reporting Structure: The Manager - Paid Social reports directly to the Paid Social Director and works closely with Account Directors and other channel teams.
Work Arrangement: This is an on-site role, with the possibility of hybrid work arrangements in the future.
Growth Opportunities:
- Progression to Senior Manager or Director roles
- Specialization in specific areas of Paid Social advertising
- Cross-functional collaboration with other dentsu teams
ASSUMPTION: dentsu's large size and diverse service offerings provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: The Chennai office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): DGS India - Chennai - Anna Nagar Tyche Towers
Geographic Context:
- Chennai is a major city in South India, with a thriving advertising and marketing industry
- The office is located in the upscale Anna Nagar neighborhood, with easy access to public transportation and amenities
- Chennai offers a mix of traditional Indian culture and modern urban living
Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 6:00 PM, with flexibility for project demands.
ASSUMPTION: The Chennai office provides a vibrant and dynamic work environment, with opportunities for professional growth and networking.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-depth interview with the Paid Social Director and/or other team members
- Final interview with the hiring manager
Key Assessment Areas:
- Paid Social advertising expertise
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Client management and relationship-building skills
Application Tips:
- Highlight relevant Paid Social campaign experience and achievements
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare examples of successful Paid Social campaigns you've managed
ATS Keywords: Paid Social, Account Strategy, Client Communication, KPI Achievement, Operational Success, Campaign Management, Relationship Building, Team Collaboration
ASSUMPTION: The application process may vary depending on the specific hiring manager and team.
🛠️ Tools & Technologies
- Social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads, Twitter Ads)
- Marketing automation tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Collaboration
- Passion
- Quality
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data and using it to inform strategic decisions?
- Do you enjoy collaborating with diverse teams and stakeholders?
ASSUMPTION: dentsu's company culture values innovation, collaboration, and a passion for excellence.
⚠️ Potential Challenges
- Managing multiple client accounts and campaigns simultaneously
- Keeping up with the fast-paced and ever-evolving Paid Social advertising landscape
- Balancing the demands of clients, team members, and project timelines
- Adapting to the unique needs and preferences of diverse clients
ASSUMPTION: These challenges can be overcome with strong project management skills, a strategic mindset, and a commitment to continuous learning.
📈 Similar Roles Comparison
- This role is similar to other Paid Social Manager positions, but may have more responsibility for client strategy and account growth
- In the advertising industry, Paid Social Managers typically report to a Director or Vice President of Paid Social
- Career progression may involve moving into a Senior Manager or Director role, or specializing in a specific area of Paid Social advertising
ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, with opportunities for growth and development.
📝 Sample Projects
- Developing and executing a Paid Social campaign strategy for a global consumer brand, achieving a 20% increase in sales
- Managing a team of Paid Social specialists to deliver a series of targeted campaigns for a B2B tech client, generating a 35% increase in leads
- Collaborating with cross-functional teams to create a comprehensive marketing strategy for a new product launch, driving brand awareness and sales
ASSUMPTION: These sample projects demonstrate the strategic and operational aspects of the Paid Social Manager role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall Paid Social team and agency structure?
- What are the key priorities for this role in the first 90 days?
- How does dentsu support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how have previous incumbents approached them?
- How does dentsu foster a culture of innovation and collaboration?
ASSUMPTION: These questions will help you better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your Paid Social advertising experience and achievements
- Prepare examples of successful Paid Social campaigns you've managed
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
