Manager - Paid Social

📌 Core Information

🔹 Job Title: Manager - Paid Social

🔹 Company: Dentsu

🔹 Location: Chennai, Tamil Nādu, India

🔹 Job Type: Full-time, On-site

🔹 Category: Advertising Services

🔹 Date Posted: July 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading a team of paid social specialists and providing mentorship
• Managing client relationships and ensuring high-quality service delivery
• Developing and refining operational processes for paid social projects
• Collaborating with internal teams to align campaign strategies

ASSUMPTION: This role requires a balance of leadership, operational, and client-facing skills, with a strong focus on paid social media strategies.

📋 Key Responsibilities

✅ Team Leadership & Management: Oversee a team of paid social specialists, providing mentorship, guidance, and performance management. Foster a collaborative and results-driven team culture.

✅ Operations Management: Develop, implement, and refine operational processes to ensure the efficient execution of paid social projects. Monitor project timelines, budgets, and performance metrics to drive continuous improvement.

✅ Client Relationship & Communication: Serve as the primary point of contact for clients, managing expectations and ensuring high-quality service delivery. Communicate campaign performance, insights, and strategic recommendations clearly and effectively to clients.

✅ Paid Social Strategy & Execution: Have a deep understanding of planning, development, and execution of paid social media campaigns across various platforms. Stay abreast of industry trends and emerging platforms to keep strategies innovative and effective.

✅ Collaboration & Cross-functional Coordination: Work closely with internal teams (creative, analytics, and account management) to align campaign strategies and deliver cohesive client solutions. Coordinate with external partners and vendors as needed.

ASSUMPTION: The role requires a strong understanding of paid social media strategies and the ability to manage a team and client relationships effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field. A Master's degree would be an asset.

Experience: Proven experience of 5-10 years in paid social media, with at least 2 years in a management role.

Required Skills:

• Proven expertise in paid social media strategies and campaign execution
• Strong operational management skills, with a focus on process improvement
• Excellent client relationship and communication skills
• Ability to mentor and manage a team
• Strong analytical skills and data-driven mindset
• Fluency in English

Preferred Skills:

• Experience with social media management platforms (e.g., Hootsuite, Sprout Social)
• Knowledge of marketing automation tools (e.g., Marketo, HubSpot)
• Familiarity with data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The ideal candidate will have a strong background in paid social media and proven leadership skills, with a focus on operational excellence and client satisfaction.

💰 Compensation & Benefits

Salary Range: INR 18-25 lakhs per annum (Based on experience and industry standards for a Manager role in Chennai)

Benefits:

• Health insurance and retirement plans
• Performance-based bonuses
• Opportunities for professional development and growth
• Flexible work arrangements

Working Hours: Full-time (40 hours/week), with flexibility for occasional overtime as needed

ASSUMPTION: The salary range is an estimate based on industry standards for a Manager role in Chennai, with consideration for the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Dentsu is a global advertising and marketing services company, operating in the competitive advertising services industry.

Company Size: Dentsu has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: Dentsu was founded in 1901 in Japan and has since grown into a global network with a rich history and extensive experience in the industry.

Company Description:

• Dentsu is a full-service advertising agency, offering a wide range of services including advertising, media planning, and creative solutions.
• The company is known for its innovative and data-driven approach to marketing, focusing on people-based marketing and modern creativity.
• Dentsu is committed to sustainability and helping brands navigate the future of marketing in the sustainable economy.

Company Specialties:

• Marketing communications
• Advertising
• Media planning and buying
• People-Based Marketing
• Creative
• Innovation
• Data and Technology

Company Website: https://www.dentsu.com/

ASSUMPTION: Dentsu's extensive experience and global presence provide a strong foundation for growth and learning opportunities.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for growth and development within the company.

Reporting Structure: The Manager - Paid Social will report directly to the Head of Paid Social or a similar role, with potential to oversee a team of paid social specialists.

Work Arrangement: This role is on-site, with the expectation of working from the Chennai office. However, there may be flexibility for remote work in certain circumstances.

Growth Opportunities:

• Potential to advance to a senior management role within the paid social team or other departments
• Opportunities to work on diverse client projects and gain exposure to various industries
• Chance to develop leadership and management skills through team mentorship and project oversight

ASSUMPTION: This role offers a strong platform for career growth, with opportunities to develop skills and advance within the company.

🌍 Location & Work Environment

Office Type: Dentsu's Chennai office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Anna Nagar Tyche Towers, Chennai

Geographic Context:

• Chennai is a major metropolitan city in India, offering a mix of traditional and modern culture, with a vibrant food scene and numerous entertainment options.
• The city is well-connected by public transportation, with numerous bus and train routes, as well as a growing metro system.
• Chennai experiences a tropical savanna climate, with hot and humid weather throughout the year, and monsoon rains from October to December.

Work Schedule: The work schedule is typically Monday to Friday, with standard business hours. However, there may be flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: The Chennai office provides a dynamic and engaging work environment, with opportunities for collaboration and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interviews with the hiring manager and team members
• Case study or presentation task, depending on the role
• Final interview with senior leadership

Key Assessment Areas:

• Understanding of paid social media strategies and campaign execution
• Leadership and management skills
• Client relationship and communication skills
• Analytical and problem-solving skills
• Cultural fit and alignment with Dentsu's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful paid social media campaigns you've managed, including metrics and outcomes
• Research Dentsu's company culture and values, and be prepared to discuss how your personal values align with theirs
• Practice common interview questions and prepare thoughtful responses that demonstrate your understanding of the role and the company

ATS Keywords: Paid Social Media, Campaign Management, Team Leadership, Client Relationship, Operational Excellence, Marketing Strategy, Data-driven, Analytics, Mentorship, Process Improvement

ASSUMPTION: The application process for Dentsu is competitive, with a focus on assessing candidates' skills, experience, and cultural fit.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management software (e.g., Asana, Trello)
• Analytics and reporting tools (e.g., Google Analytics, Facebook Insights)

ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, as they enable efficient campaign management and data analysis.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Collaboration
• Accountability
• Passion

Work Style:

• Dynamic and fast-paced environment
• Collaborative and team-oriented culture
• Focus on continuous learning and improvement
• Data-driven and analytical approach

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you passionate about staying up-to-date with the latest trends in paid social media?
• Do you enjoy working collaboratively with a team to achieve common goals?
• Are you comfortable managing client relationships and communicating complex ideas effectively?

ASSUMPTION: Cultural fit is essential for success at Dentsu, as the company values a collaborative and innovative work environment.

⚠️ Potential Challenges

• Managing client expectations and ensuring high-quality service delivery in a fast-paced environment
• Keeping up with the rapidly evolving landscape of paid social media platforms and trends
• Balancing the demands of multiple clients and projects simultaneously
• Adapting to the unique cultural and communication styles of diverse clients and team members

ASSUMPTION: The role presents unique challenges that require strong leadership, adaptability, and a client-focused mindset.

📈 Similar Roles Comparison

• Compared to other Manager - Paid Social roles, this position offers a unique opportunity to work with a global advertising agency with a strong focus on innovation and data-driven marketing
• In the broader advertising services industry, Dentsu is known for its comprehensive range of services and commitment to sustainability
• Career progression in this role could lead to senior management positions within the paid social team or other departments, offering opportunities for growth and development

ASSUMPTION: This role offers a competitive advantage in the industry, with a focus on innovation, data-driven marketing, and sustainability.

📝 Sample Projects

• Managing a paid social media campaign for a major consumer brand, driving brand awareness and engagement through targeted ads across multiple platforms
• Developing and implementing a paid social media strategy for a B2B company, generating leads and driving revenue growth through effective targeting and messaging
• Collaborating with internal teams to create a cohesive marketing campaign that integrates paid social media with other channels, such as email marketing and content marketing

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from strategic planning to campaign execution and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader organization?
• How does Dentsu support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how has the current manager approached them?
• How does Dentsu measure the success of its paid social media campaigns, and what key performance indicators (KPIs) are most important?
• What opportunities are there for collaboration and knowledge-sharing with other teams and departments within Dentsu?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful paid social media campaigns you've managed, including metrics and outcomes
• Research Dentsu's company culture and values, and be prepared to discuss how your personal values align with theirs
• Practice common interview questions and prepare thoughtful responses that demonstrate your understanding of the role and the company
• Follow up with the hiring manager or HR team one week after submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.