Manager - Paid Social

📌 Core Information

🔹 Job Title: Manager - Paid Social

🔹 Company: dentsu

🔹 Location: Chennai, Tamil Nādu, India

🔹 Job Type: Full-time, On-site

🔹 Category: Advertising Services

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading a team of paid social specialists and driving operational excellence
• Maintaining strong client relationships and ensuring high-quality service delivery
• Developing and executing paid social media strategies across various platforms
• Collaborating with internal teams and external partners to deliver cohesive client solutions
• Staying updated with industry trends and emerging platforms to keep strategies innovative and effective

ASSUMPTION: This role requires a balance of strong operational management, client relationship skills, and a deep understanding of paid social media strategies. The ideal candidate will be able to mentor and manage a team while maintaining exceptional client communications.

📋 Key Responsibilities

✅ Team Leadership & Management: Oversee a team of paid social specialists, providing mentorship, guidance, and performance management. Foster a collaborative and results-driven team culture.

✅ Operations Management: Develop, implement, and refine operational processes to ensure the efficient execution of paid social projects. Monitor project timelines, budgets, and performance metrics to drive continuous improvement.

✅ Client Relationship & Communication: Serve as the primary point of contact for clients, managing expectations and ensuring high-quality service delivery. Communicate campaign performance, insights, and strategic recommendations clearly and effectively to clients.

✅ Paid Social Strategy & Execution: Have a deep understanding of planning, development, and execution of paid social media campaigns across various platforms. Stay abreast of industry trends and emerging platforms to keep strategies innovative and effective.

✅ Collaboration & Cross-functional Coordination: Work closely with internal teams (creative, analytics, and account management) to align campaign strategies and deliver cohesive client solutions. Coordinate with external partners and vendors as needed.

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and team management. The ideal candidate should be comfortable wearing multiple hats and adaptable to changing priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field. A relevant Master's degree would be an asset.

Experience: Proven experience of 5-10 years in paid social media management, with at least 2 years in a leadership or management role.

Required Skills:

• Proven expertise in paid social media strategies and execution
• Strong operational management skills, with a focus on process improvement and project management
• Excellent client relationship and communication skills
• Proven ability to lead, mentor, and manage a team
• Strong analytical skills and data-driven mindset
• Fluency in English, with proficiency in additional languages being an asset

Preferred Skills:

• Experience with social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager)
• Knowledge of marketing automation tools and CRM systems
• Familiarity with data visualization tools (e.g., Tableau, Power BI)
• Experience working with cross-functional teams in an agency environment

ASSUMPTION: Candidates with a strong background in paid social media management and a proven track record of leading teams will be most successful in this role. Familiarity with the advertising industry and relevant tools is highly desirable.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum, depending on experience and qualifications. This estimate is based on industry standards for a Manager role in the advertising sector in Chennai.

Benefits:

• Competitive health insurance and retirement plans
• Generous vacation and leave policies
• Employee development and training opportunities
• Flexible work arrangements, where possible

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience. Benefits may also vary based on the company's policies and the candidate's employment status.

📌 Applicant Insights

🔍 Company Context

Industry: dentsu is a global advertising and marketing services company, operating in the competitive advertising services industry.

Company Size: With over 10,000 employees worldwide, dentsu offers a large, diverse work environment with ample opportunities for growth and collaboration.

Founded: dentsu was founded in 1901 and has since grown into a global leader in its industry.

Company Description:

• dentsu is a creative, media, and commerce agency that helps brands connect with consumers in meaningful ways.
• The company offers a wide range of services, including advertising, media planning and buying, public relations, and digital marketing.
• dentsu is committed to sustainability and helping brands thrive in the sustainable economy.

Company Specialties:

• Marketing communications
• Advertising
• Media planning and buying
• People-Based Marketing
• Creative
• Innovation
• Data and Technology

Company Website: dentsu.com

ASSUMPTION: dentsu's global presence and diverse service offerings provide ample opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is at the mid-level management tier, with opportunities for growth into senior management or specialist roles.

Reporting Structure: The Manager - Paid Social will report directly to the Head of Paid Social and oversee a team of paid social specialists.

Work Arrangement: This role is primarily on-site, with some flexibility for remote work or adjusted hours as needed.

Growth Opportunities:

• Progression into senior management roles within the paid social team or broader agency
• Specialization in specific areas of paid social media management or related fields
• Expansion into new markets or client sectors

ASSUMPTION: The role offers significant opportunities for career growth and development within the company, depending on the candidate's performance and interests.

🌍 Location & Work Environment

Office Type: The Chennai office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): DGS India - Chennai - Anna Nagar Tyche Towers

Geographic Context:

• Chennai is a major metropolitan city in southern India, with a vibrant cultural scene and a growing tech industry.
• The office is located in the Anna Nagar neighborhood, known for its upscale residential and commercial areas.
• Chennai offers a mix of traditional Indian culture and modern urban living, with numerous historical sites, museums, and entertainment options nearby.

Work Schedule: The work schedule is primarily Monday-Friday, with standard office hours (9:00 AM - 6:00 PM). Occasional remote work or adjusted hours may be available, depending on the team's needs and the candidate's preferences.

ASSUMPTION: The Chennai office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round with the hiring manager or panel

Key Assessment Areas:

• Paid social media expertise and strategic thinking
• Operational management skills and process improvement mindset
• Client relationship and communication skills
• Leadership and team management abilities
• Analytical skills and data-driven decision-making

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss specific examples of your paid social media campaigns, their outcomes, and the strategies you employed
• Demonstrate your understanding of dentsu's business and the advertising industry as a whole
• Showcase your ability to lead, mentor, and manage a team, with a focus on driving results and continuous improvement

ATS Keywords: Paid Social Media, Social Media Advertising, Operations Management, Client Relationship, Team Leadership, Campaign Execution, Budget Management, Communication, Collaboration, Cross-functional Coordination, Industry Trends, Mentorship, Strategic Recommendations, Project Timelines, Continuous Improvement

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing the candidate's paid social media expertise, operational management skills, and leadership abilities.

🛠️ Tools & Technologies

• Social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager)
• Marketing automation tools and CRM systems (e.g., Salesforce, HubSpot)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and client needs.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Creativity
• Courage
• Curiosity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable managing multiple projects and priorities simultaneously?
• Do you have a proven track record of driving results and continuous improvement?
• Are you open to learning and adapting to new tools and technologies as needed?

ASSUMPTION: dentsu values candidates who are passionate about their work, collaborative in their approach, and committed to driving results and continuous improvement.

⚠️ Potential Challenges

• Managing client expectations and ensuring high-quality service delivery in a fast-paced, dynamic environment
• Balancing strategic planning and hands-on campaign execution with operational management responsibilities
• Adapting to changes in the advertising industry and emerging social media platforms
• Managing a team with diverse skills and backgrounds, fostering a collaborative and inclusive work environment

ASSUMPTION: The role presents unique challenges that require a strong, adaptable leader with a proven track record of driving results and continuous improvement.

📈 Similar Roles Comparison

• Compared to other Manager - Paid Social roles, this position may offer more opportunities for cross-functional collaboration and client exposure
• In the competitive advertising services industry, this role requires a strong focus on operational excellence and client relationship management
• Career progression in this role may involve expanding into senior management or specialist positions within the paid social team or broader agency

ASSUMPTION: This role offers a unique blend of operational management, client relationship, and strategic planning responsibilities, with ample opportunities for career growth and development within the company.

📝 Sample Projects

• Developing and executing a comprehensive paid social media strategy for a major client, driving significant increases in brand awareness and engagement
• Managing a team to deliver multiple campaigns simultaneously, ensuring exceptional client service and operational excellence
• Implementing process improvements to streamline campaign execution and enhance team productivity

ASSUMPTION: The specific projects required for this role may vary depending on the company's client portfolio and internal priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader agency organization?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company approach cross-functional collaboration and client relationship management?
• What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching dentsu's business and the advertising industry as a whole
• Be ready to discuss specific examples of your paid social media campaigns, their outcomes, and the strategies you employed
• Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.