📌 Core Information
🔹 Job Title: Manager Paid Social
🔹 Company: Dentsu
🔹 Location: Barcelona, Catalonia, Spain
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and managing Paid Social campaigns to achieve client goals
- Developing Paid Social account strategy in partnership with clients
- Overseeing operational success of campaigns, ensuring deliverables are met on time and within budget
- Managing day-to-day Paid Social campaign execution, including budget management, reporting, and optimization
- Building strong, collaborative relationships across Client Services and other digital marketing teams
ASSUMPTION: This role requires a strategic mindset, with the ability to balance both high-level planning and day-to-day campaign management.
📋 Key Responsibilities
✅ Develops Paid Social account strategy in partnership with clients and the Paid Social Director, ensuring the strategy aligns with client goals and KPIs.
✅ Oversees the operational success of Paid Social campaigns, ensuring deliverables are met on time and within budget.
✅ Owns and manages the client’s Paid Social strategy, identifying opportunities for growth and campaign optimization.
✅ Manages day-to-day Paid Social campaign execution, including budget management, reporting, and optimization.
✅ Acts as the primary day-to-day subject matter expert (SME) and point of contact for clients regarding Paid Social strategies.
✅ Works closely with Account Directors to plan accounts and identify growth opportunities across platforms such as Facebook, Instagram, LinkedIn, and other social channels.
✅ Builds strong, collaborative relationships across Client Services and other digital marketing teams to ensure integrated campaign execution.
✅ Tracks and analyzes campaign performance, providing actionable insights and recommendations for continuous improvement.
ASSUMPTION: This role requires a strong analytical mindset, with the ability to translate data into actionable insights.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 5-10 years of experience in a similar Paid Social role
Required Skills:
- Proven experience in managing Paid Social campaigns
- Strong understanding of social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads, etc.)
- Proficiency in using analytics tools
- Fluency in both Spanish and English
- Strong analytical mindset
- Experience in managing budgets and optimizing paid social campaigns for maximum ROI
- Ability to work effectively in a fast-paced, client-facing environment
Preferred Skills:
- Experience with Google Ads and other search advertising platforms
- Knowledge of programmatic advertising
- Experience with marketing automation tools
ASSUMPTION: Candidates with experience in a full-service advertising agency or in-house marketing team would be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for a Manager level role in Barcelona)
Benefits:
- Health insurance
- Retirement plan
- Employee assistance program
- Training and development opportunities
- Flexible working hours
Working Hours: Full-time (40 hours per week), with flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager level role in Barcelona. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Dentsu operates in the advertising services industry, focusing on marketing communications, advertising, media planning, and media buying. The company is known for its innovative approach to data-driven marketing and creative solutions.
Company Size: Dentsu is a large organization with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Dentsu was founded in 1901 and has since grown into a global network with a presence in over 145 countries.
Company Description:
- Dentsu is a global advertising and marketing communications company that combines creativity, media, and data to deliver innovative solutions for clients.
- The company is committed to driving business growth and shaping society through its work.
- Dentsu's diverse and inclusive culture enables employees to bring their whole selves to work and be proud of doing so.
Company Specialties:
- Marketing communications
- Advertising
- Media planning
- Media buying
- People-Based Marketing
- Creative
- Innovation
- Data and Technology
Company Website: https://www.dentsu.com/
ASSUMPTION: Dentsu's global presence and diverse client base offer opportunities for international travel and exposure to various industries.
📊 Role Analysis
Career Level: This role is at the Manager level, with the expectation of strategic decision-making and team leadership.
Reporting Structure: The Paid Social Manager will report directly to the Paid Social Director and will oversee a team of Paid Social Executives and/or Coordinators.
Work Arrangement: This role is primarily on-site, with some flexibility for remote work. The work arrangement may include occasional travel to client offices or industry events.
Growth Opportunities:
- Progression to a Senior Manager or Director role within the Paid Social team or other departments (e.g., SEO, PPC, or Content)
- Expanding skills and expertise through training and development opportunities
- Gaining exposure to international clients and projects through Dentsu's global network
ASSUMPTION: This role offers opportunities for career growth within the Paid Social team or across other departments within Dentsu.
🌍 Location & Work Environment
Office Type: Dentsu's Barcelona office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Av Diagonal 177, 08034 Barcelona, Spain
Geographic Context:
- Barcelona is a vibrant, multicultural city with a strong digital and tech industry.
- The city offers a high quality of life, with a mild Mediterranean climate, rich cultural heritage, and numerous recreational activities.
- Barcelona is well-connected by public transportation, with easy access to the rest of Europe.
Work Schedule: The work schedule is primarily Monday to Friday, with occasional weekend or evening work required to meet client deadlines.
ASSUMPTION: The Barcelona office provides a dynamic and multicultural work environment, with opportunities for collaboration and learning from diverse colleagues.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- In-person or video call interview with the Paid Social Director and/or other team members
- Final interview with the hiring manager or a panel of stakeholders
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Campaign management and optimization expertise
- Communication and presentation skills
- Cultural fit and alignment with Dentsu's values
Application Tips:
- Tailor your resume and cover letter to highlight your Paid Social experience and achievements.
- Demonstrate your understanding of the role and Dentsu's business by researching the company and preparing thoughtful questions for the interview.
- Showcase your analytical skills by preparing a brief analysis of a recent Paid Social campaign, highlighting your approach to optimization and growth.
ATS Keywords: Paid Social, Campaign Management, Budget Optimization, Client Relationships, Social Media Advertising, Analytics, Team Leadership, Strategic Planning
ASSUMPTION: Dentsu's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values.
🛠️ Tools & Technologies
- Social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads, etc.)
- Analytics tools (e.g., Google Analytics, Adobe Analytics, etc.)
- Marketing automation tools (e.g., Hootsuite, Buffer, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Collaboration
- Accountability
- Diversity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Client-focused and results-driven
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have a strong analytical mindset and a data-driven approach to decision-making?
- Are you passionate about staying up-to-date with the latest trends and best practices in Paid Social advertising?
ASSUMPTION: Dentsu values candidates who are innovative, collaborative, and results-driven, with a strong commitment to client success.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously, with varying priorities and deadlines
- Keeping up with the rapidly evolving landscape of social media advertising platforms and best practices
- Balancing the strategic and tactical aspects of the role, while also managing a team
- Occasional travel or weekend work to meet client deadlines or attend industry events
ASSUMPTION: These challenges can be overcome through strong time management, prioritization, and communication skills, as well as a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- Compared to other Paid Social Manager roles, this position offers a broader scope of responsibilities, including team management and strategic planning.
- In the advertising industry, Dentsu is known for its innovative approach to data-driven marketing and creative solutions, offering opportunities for professional growth and exposure to diverse projects.
- Career progression in this role may include advancing to a Senior Manager or Director position within the Paid Social team or exploring opportunities in other departments (e.g., SEO, PPC, or Content).
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with opportunities for career growth and exposure to diverse projects within Dentsu's global network.
📝 Sample Projects
- Developing and executing a comprehensive Paid Social strategy for a global e-commerce client, including platform-specific targeting, ad creative optimization, and performance analysis
- Managing a team to deliver a large-scale social media advertising campaign for a major brand launch, including budget management, real-time optimization, and cross-channel integration
- Conducting a competitive analysis and market research to inform the development of a targeted Paid Social strategy for a B2B tech client
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Paid Social Manager role, as well as the opportunity to work on diverse and challenging campaigns.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall Paid Social team structure and Dentsu's global network?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Dentsu support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Dentsu foster a culture of innovation and collaboration across its global network?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their commitment to long-term success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Dentsu careers portal
- Tailor your resume and cover letter to highlight your Paid Social experience and achievements, emphasizing your strategic thinking, campaign management, and team leadership skills.
- Prepare for the interview by researching Dentsu's business, understanding the role's responsibilities, and developing thoughtful questions to ask the interviewer.
- If selected for the final interview, be prepared to present a brief analysis of a recent Paid Social campaign, highlighting your approach to optimization and growth.
- Follow up with the hiring manager or HR team within 24 hours of the interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
