Manager, Paid Social

📌 Core Information

🔹 Job Title: Manager, Paid Social

🔹 Company: GroupM

🔹 Location: New York, New York, United States

🔹 Job Type: Full-time, Hybrid (4 days in office)

🔹 Category: Advertising & Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Operational management of paid social marketing initiatives
• Strategy development for dedicated accounts
• Cross-functional collaboration with internal departments
• Performance tracking and analytics
• Team management and mentoring

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on growing client accounts and managing a team.

📋 Key Responsibilities

✅ Develop forecasts and plans for paid social campaigns

✅ Define campaign strategies and deliverable plans based on client objectives

✅ Collaborate with internal departments to create integrated social campaigns

✅ Monitor, track, and evaluate campaign performance using critical client metrics

✅ Deliver monthly client reports

✅ Develop creative tools and tactics to improve efficiencies

✅ Contribute to business reviews, corporate initiatives, and new business efforts

✅ Create or assist in creating POVs, standard methodologies, and key process documentation

ASSUMPTION: This role involves a mix of strategic planning, campaign execution, performance analysis, and team management.

🎯 Required Qualifications

Education: Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising, or equivalent professional work experience

Experience: 3+ years of experience planning/buying across all social media platforms (Facebook, Instagram, Twitter, Pinterest, TikTok)

Required Skills:

• Proven ability to grow account scale and success
• Excellent verbal and written communication skills
• Strong organizational skills, multi-tasking capabilities, and attention to detail
• Desire to manage and mentor junior team members
• Ability to use paid media strategy to complement earned media campaigns

Preferred Skills:

• Prior experience as a manager
• Familiarity with automation projects, process changes, and rollouts

ASSUMPTION: Candidates should have a strong background in paid social media planning and buying, with a proven track record of growing client accounts and managing teams.

💰 Compensation & Benefits

Salary Range: $60,000 - $140,000 (USD) per year

Benefits:

• Medical, vision, and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days

Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on individual qualifications and business needs.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising & Marketing

Company Size: 10,001+ employees (Global)

Founded: 1924 (WPP Group, parent company)

Company Description:

• GroupM is WPP’s media investment group, responsible for over $60 billion in annual media investment
• Offers a range of services, including media planning and buying, creative, data, entertainment, and investment solutions
• Committed to shaping the next era of media and investing in employee growth

Company Specialties:

• Media planning and buying
• Creative services
• Data and analytics
• Entertainment and investment solutions

Company Website: groupm.com

ASSUMPTION: GroupM is a large, global advertising and marketing company with a wide range of services and a commitment to employee growth and development.

📊 Role Analysis

Career Level: Mid-level management

Reporting Structure: Reports to the Director and Account Director

Work Arrangement: Hybrid (4 days in office)

Growth Opportunities:

• Potential to advance to a Director or Account Director role
• Chance to work on high-profile client accounts and campaigns
• Opportunities to contribute to business reviews, corporate initiatives, and new business efforts

ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to work on high-profile client accounts and campaigns.

🌍 Location & Work Environment

Office Type: Hybrid (4 days in office)

Office Location(s): New York, New York

Geographic Context:

• New York City is a major global hub for advertising and marketing
• Offers a diverse range of cultural, entertainment, and dining options
• Has a competitive job market with many advertising and marketing agencies

Work Schedule: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening
• In-person or virtual interview with hiring manager and/or team members
• Final interview with director or senior leadership
• Background check and offer extension

Key Assessment Areas:

• Campaign strategy development
• Performance analytics and reporting
• Team management and mentoring
• Communication and presentation skills
• Problem-solving and critical thinking

Application Tips:

• Highlight relevant experience in paid social media planning and buying
• Demonstrate a proven track record of growing client accounts and managing teams
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare examples of successful paid social media campaigns you've worked on

ATS Keywords: Paid Social, Campaign Strategy, Performance Analytics, Team Management, Client Reporting, Cross-functional Collaboration, Advertising & Marketing

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, campaign management, performance analysis, and team management skills.

🛠️ Tools & Technologies

• Social media advertising platforms (e.g., Facebook Ads Manager, Twitter Ads, Pinterest Ads)
• Analytics tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: The specific tools and technologies used may vary depending on the client and the project.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Innovation
• Collaboration
• Accountability
• Diversity & Inclusion

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and analytical
• Client-focused and results-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively across multiple departments?
• Do you have a strong attention to detail and a data-driven approach to problem-solving?
• Are you passionate about delivering exceptional results for clients?

ASSUMPTION: GroupM values employees who are innovative, collaborative, accountable, and committed to delivering exceptional results for clients.

⚠️ Potential Challenges

• Managing multiple client accounts and campaigns simultaneously
• Keeping up with the fast-paced and ever-changing social media landscape
• Balancing strategic thinking with hands-on campaign execution
• Managing and mentoring junior team members

ASSUMPTION: This role may present challenges in terms of workload, adaptability, and team management, but offers opportunities for growth and development.

📈 Similar Roles Comparison

• Compared to other paid social media manager roles, this position offers more strategic focus and team management responsibilities
• In the advertising and marketing industry, this role is competitive and offers opportunities for career growth
• Career paths may include advancement to Director or Account Director roles within the company

ASSUMPTION: This role offers a unique blend of strategic thinking, campaign management, performance analysis, and team management responsibilities, with opportunities for career growth within the company.

📝 Sample Projects

• Developing a comprehensive paid social media strategy for a new client launch
• Optimizing campaign performance for an existing client based on performance analytics
• Managing and mentoring a team of junior paid social media specialists on a high-profile client account

ASSUMPTION: Sample projects may vary depending on the client and the specific needs of the campaign.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall team structure and company goals?
• What opportunities are there for professional development and growth within the company?
• How does GroupM support work-life balance for its employees?
• What are the most challenging aspects of this role, and how have previous incumbents addressed them?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and their commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in paid social media planning and buying
• Prepare examples of successful paid social media campaigns you've worked on
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.