Manager - Paid Social

📌 Core Information

🔹 Job Title: Manager - Paid Social

🔹 Company: Dentsu

🔹 Location: DGS India - Chennai - Anna Nagar Tyche Towers, India

🔹 Job Type: Full-Time, Permanent

🔹 Category: Advertising Services

🔹 Date Posted: 2025-07-16

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and managing Paid Social campaigns and strategies
• Developing account strategy in partnership with clients and the Paid Social Director
• Ensuring operational success of accounts and managing day-to-day communication with clients
• Building strong relationships across Client Services and other channel teams

ASSUMPTION: This role requires a strong understanding of Paid Social advertising and experience in managing client relationships. The ideal candidate will have a proven track record in developing and executing successful Paid Social strategies.

📋 Key Responsibilities

✅ Develops account strategy in partnership with client and Paid Social Director, accountable for execution and achievement of KPIs

✅ Responsible for operational success of accounts, ensuring deliverables are met on time and on budget

✅ Owns and manages client strategy and plans key campaign efficiencies

✅ Manages day-to-day efforts and is primary day-to-day SME voice to the client

✅ Plans accounts and growth opportunities, working closely with Account Directors

✅ Builds strong relationships across Client Services and other channel teams

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills. The ideal candidate will be able to manage multiple projects and deadlines effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: 5-10 years of experience in Paid Social advertising, with at least 3 years in a management role

Required Skills:

• Proven experience in Paid Social advertising
• Strong client management skills
• Excellent communication and presentation skills
• Ability to manage multiple projects and deadlines
• Strong analytical skills and data-driven mindset

Preferred Skills:

• Experience with Facebook Ads Manager and Google Ads
• Familiarity with social media analytics tools
• Knowledge of marketing automation platforms

ASSUMPTION: A background in digital marketing or advertising is preferred, but not required. The ideal candidate will have a strong understanding of the digital landscape and a passion for staying up-to-date with industry trends.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a Manager - Paid Social role in Chennai, India)

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Training and development opportunities

Working Hours: Full-time, 40 hours per week. Flexible work arrangements may be available.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager - Paid Social role in Chennai, India. Actual compensation may vary based on factors such as experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Dentsu operates in the Advertising Services industry, which is projected to grow at a CAGR of 4.5% from 2021 to 2028. The industry is driven by increasing demand for digital marketing services and the growth of e-commerce.

Company Size: Dentsu is a large company with over 10,000 employees globally. This means there are ample opportunities for career growth and development.

Founded: Dentsu was founded in 1901 and has since grown to become one of the largest advertising agencies in the world.

Company Description:

• Dentsu is a global advertising agency that provides a wide range of services, including advertising, media planning, and marketing communications
• The company is known for its innovative approach to advertising and its commitment to sustainability
• Dentsu has a strong presence in Asia, with offices in Japan, China, and India, among other countries

Company Specialties:

• Marketing communications
• Advertising
• Media planning
• Media buying
• People-Based Marketing
• Creative
• Innovation
• Data and Technology

Company Website: https://www.dentsu.com/

ASSUMPTION: Dentsu's large size and global presence provide opportunities for career growth and exposure to diverse clients and projects. The company's commitment to innovation and sustainability sets it apart in the industry.

📊 Role Analysis

Career Level: This role is at the manager level, with opportunities for career progression within the company.

Reporting Structure: The Manager - Paid Social reports directly to the Paid Social Director and works closely with Account Directors and other channel teams.

Work Arrangement: This role is on-site, with the possibility of flexible work arrangements.

Growth Opportunities:

• Progression to a Senior Manager or Director role
• Expansion into other channels or specializations within the agency
• Opportunities to work on global accounts and gain international experience

ASSUMPTION: This role offers significant opportunities for career growth and development within the company. The ideal candidate will be proactive in seeking out new challenges and learning opportunities.

🌍 Location & Work Environment

Office Type: The Chennai office is a modern, collaborative workspace with state-of-the-art facilities.

Office Location(s): DGS India - Chennai - Anna Nagar Tyche Towers

Geographic Context:

• Chennai is the capital city of the Indian state of Tamil Nadu and is known for its rich cultural heritage and historical sites
• The city has a tropical climate, with hot and humid summers and mild winters
• Chennai is a major hub for the automobile, software services, and hardware manufacturing industries

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project needs.

ASSUMPTION: The Chennai office provides a collaborative and supportive work environment, with opportunities for professional growth and development. The city of Chennai offers a unique blend of cultural, historical, and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the Paid Social Director

Key Assessment Areas:

• Paid Social advertising expertise
• Client management skills
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit with the company and team

Application Tips:

• Highlight your relevant experience and achievements in Paid Social advertising
• Tailor your resume and cover letter to emphasize your fit for the role and company
• Prepare for behavioral and situational interview questions that assess your skills and experience

ATS Keywords: Paid Social, Account Strategy, Client Communication, KPI Achievement, Operational Success, Campaign Management, Relationship Building, Growth Opportunities

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their expertise and fit for the role through their resume and interview performance.

🛠️ Tools & Technologies

• Facebook Ads Manager
• Google Ads
• Social media analytics tools (e.g., Hootsuite, Sprout Social)
• Marketing automation platforms (e.g., HubSpot, Marketo)

ASSUMPTION: The ideal candidate will have experience with industry-standard tools and platforms for Paid Social advertising. Familiarity with additional tools and technologies may be an advantage.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Collaboration
• Excellence
• Sustainability

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in Paid Social advertising?
• Can you describe a time when you had to manage a difficult client relationship? How did you handle it?
• How do you prioritize and manage multiple projects and deadlines?

ASSUMPTION: Dentsu values candidates who are innovative, collaborative, and committed to delivering excellence. The ideal candidate will be able to thrive in a fast-paced, dynamic work environment and contribute to the company's culture of innovation and sustainability.

⚠️ Potential Challenges

• Managing multiple client relationships and projects simultaneously
• Keeping up with the fast-paced and ever-evolving digital landscape
• Adapting to changes in client needs and market trends
• Working in a large, matrixed organization with multiple stakeholders

ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and a proactive approach to problem-solving. The ideal candidate will be able to thrive in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• This role is similar to a Paid Social Manager role at other advertising agencies, but Dentsu's global presence and commitment to innovation set it apart
• The industry is competitive, with many agencies offering similar services. Dentsu's strong reputation and track record of success make it a desirable employer
• Career progression opportunities may vary depending on the agency's size and structure. Dentsu's large size and global presence offer ample opportunities for career growth

ASSUMPTION: This role is similar to other Paid Social Manager roles in the industry, but Dentsu's unique culture, global presence, and commitment to innovation make it a strong choice for candidates seeking a challenging and rewarding career in Paid Social advertising.

📝 Sample Projects

• Developing and executing a Paid Social strategy for a global e-commerce client to increase brand awareness and drive sales
• Managing a Paid Social campaign for a B2B client to generate leads and drive revenue growth
• Optimizing a Paid Social campaign for a non-profit organization to increase donations and raise awareness for their cause

ASSUMPTION: These sample projects illustrate the range of Paid Social advertising campaigns that a Manager - Paid Social at Dentsu might work on. The ideal candidate will have experience with similar projects and be able to demonstrate their ability to deliver results for clients across a range of industries.

❓ Key Questions to Ask During Interview

• How does Dentsu support the professional development of its employees?
• Can you describe the team structure and dynamics for this role?
• How does Dentsu approach sustainability and innovation in its advertising services?
• What are the key performance indicators (KPIs) for this role, and how are they measured?
• How does Dentsu foster a collaborative and inclusive work environment?

ASSUMPTION: These questions are designed to help candidates better understand the company culture, team dynamics, and performance expectations for the Manager - Paid Social role at Dentsu. The ideal candidate will be proactive in seeking out information and insights to inform their decision-making.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for interview questions that assess your Paid Social advertising expertise, client management skills, and cultural fit with the company
• Follow up with the hiring manager or HR team after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.