📌 Core Information
🔹 Job Title: Manager, Paid Social Media
🔹 Company: Pfizer
🔹 Location: New York, NY & Collegeville, PA
🔹 Job Type: Full-Time
🔹 Category: Marketing and Market Research
🔹 Date Posted: May 19, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site (New York, NY & Collegeville, PA)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing paid social strategies across Pfizer's brand portfolio
- Managing paid social campaigns across multiple platforms
- Collaborating with internal teams and external partners
- Analyzing performance metrics and optimizing campaigns
- Conducting competitive analysis and market research
ASSUMPTION: This role requires a strategic thinker with hands-on experience in paid social media, as well as strong analytical and communication skills.
📋 Key Responsibilities
✅ Assist in developing and implementing a comprehensive paid social strategy across a subset of brands within the Pfizer portfolio
✅ Support the development and implementation of paid social campaigns across all social platforms to ensure performance goals are met or exceeded
✅ Communicate with creative agencies and manage the delivery of all paid social content
✅ Monitor and analyze key performance metrics to highlight insights and recommend campaign optimizations
✅ Assist in reporting, including preparing campaign reports, presentations, and insights to showcase performance and recommendations
✅ Assist in the implementation of tagging with social partners, audience creation and management
✅ Support the development of testing plans, hypothesis formulation, and experiment design to drive continuous improvement in campaign performance
✅ Manage day-to-day operations and budget management of paid social campaigns across multiple social media platforms with hands-on expertise
✅ Assist in the quality assurance process, ensuring accuracy of all social media campaigns in market for your brands
✅ Conduct competitive analysis and market research to identify emerging trends, competitive threats, and growth opportunities in the paid search landscape
✅ Stay up to date on industry trends, best practices, and new platform opportunities
ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign management, and data analysis to drive successful paid social media campaigns.
🎯 Required Qualifications
Education: BA/BS degree required
Experience: 5+ years of agency or client-side hands-on keyboard social media experience (Healthcare experience preferred but not required)
Required Skills:
- In-depth knowledge of social media platforms and best practices related to each
- Ability to work effectively and collaboratively in a team-based environment
- Strong communications skills and ability to translate concepts for a wide variety of audiences
- Understanding of media measurement norms, evolving landscape, and industry standards
- Strong analytical skills and proficiency in paid social tools and analytics platforms
- Ability to manage budgets effectively and demonstrate a positive ROI
Preferred Skills:
- Experience in the pharmaceutical industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in paid social media, with a proven track record of creating and managing successful campaigns. Experience in the pharmaceutical industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: $102,900 - $171,500 per year
Benefits:
- 401(k) Plan
- Paid Vacation
- Paid Holiday
- Paid Personal Days
- Paid Caregiver Leave
- Paid Parental Leave
- Paid Medical Leave
- Health Benefits
- Prescription Drug Coverage
- Dental Coverage
- Vision Coverage
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on the information given in the job listing. Benefits are comprehensive and generous, including health benefits and retirement savings plans.
📌 Applicant Insights
🔍 Company Context
Industry: Pfizer is a leading global biopharmaceutical company that discovers, develops, and provides innovative medicines and vaccines for people and animals. They focus on preventing and treating diseases and helping those affected.
Company Size: Pfizer has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Pfizer was founded in 1849 and has a rich history of innovation and scientific breakthroughs.
Company Description:
- Pfizer is committed to applying science and global resources to improve health and well-being at every stage of life
- They strive to provide access to safe, effective, and affordable medicines and health care services to people who need them
- Pfizer's mission is to innovate to bring therapies to patients that significantly improve their lives
Company Specialties:
- Pharmaceutical Manufacturing
- Biotechnology
- Vaccines
- Medicinal Chemistry
- Clinical Research
Company Website: www.pfizer.com
ASSUMPTION: Pfizer's large size and global presence offer opportunities for career growth and development within various therapeutic areas and business functions.
📊 Role Analysis
Career Level: Mid-Senior level, with potential for growth into a leadership role
Reporting Structure: This role reports directly to the Paid Social Lead and collaborates with cross-functional teams and external partners
Work Arrangement: On-site, with potential for hybrid or remote work in the future
Growth Opportunities:
- Progression into a leadership role within the Paid Social team
- Expansion into other marketing channels or therapeutic areas
- Development of skills in data analysis, campaign strategy, or team management
ASSUMPTION: This role offers opportunities for career growth and development within Pfizer's marketing organization.
🌍 Location & Work Environment
Office Type: Pfizer's headquarters in New York, NY, and its research and development facility in Collegeville, PA, offer modern, collaborative workspaces
Office Location(s): New York, NY & Collegeville, PA
Geographic Context:
- New York, NY: A bustling city with a vibrant cultural scene, diverse neighborhoods, and numerous dining and entertainment options
- Collegeville, PA: A suburban town with a tight-knit community, located approximately 30 miles northwest of Philadelphia
Work Schedule: Full-time (40 hours/week), with potential for flexible work arrangements
ASSUMPTION: Both locations offer a mix of urban and suburban living, with easy access to major cities and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews with hiring managers and team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Campaign management and optimization expertise
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with Pfizer's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful paid social campaigns you've managed and the results you achieved
- Research Pfizer's recent marketing campaigns and be ready to discuss how you can contribute to their success
- Practice common interview questions and be ready to discuss your experience with the STAR method
ATS Keywords: Paid Social Media, Campaign Management, Social Media Strategy, Analytics, Budget Management, Marketing, Pharmaceutical Industry, A/B Testing, Competitive Analysis
ASSUMPTION: Pfizer's interview process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Paid social advertising tools (Facebook Ads Manager, LinkedIn Ads, Twitter Ads, etc.)
- Analytics platforms (Google Analytics, Facebook Insights, etc.)
- Tag management tools (Google Tag Manager, etc.)
- Project management tools (Asana, Trello, etc.)
- Collaboration tools (Microsoft Office Suite, Google Workspace, etc.)
ASSUMPTION: Familiarity with these tools and platforms is required for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patients First
- Breakthroughs That Change Patients' Lives
- One Pfizer
- Diversity, Inclusion & Belonging
- Integrity & Quality
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and forward-thinking
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you ensure that your paid social campaigns align with Pfizer's patient-centric approach?
- Describe a time when you had to adapt your campaign strategy due to changing market conditions or platform updates. How did you approach this challenge?
- How do you balance data-driven decision-making with creative innovation in your campaign strategies?
ASSUMPTION: Pfizer values candidates who demonstrate a strong cultural fit, with a passion for improving patients' lives and a commitment to collaboration and innovation.
⚠️ Potential Challenges
- Managing multiple campaigns across various social media platforms simultaneously
- Keeping up with the rapidly evolving social media landscape and algorithm changes
- Balancing short-term campaign performance with long-term brand building
- Working with external partners and agencies to ensure consistent brand messaging and quality
- Navigating Pfizer's large and complex organization, with multiple stakeholders and approval processes
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills to succeed in this role.
📈 Similar Roles Comparison
- Compared to other paid social media roles, this position offers a unique opportunity to work within the pharmaceutical industry, with a focus on improving patients' lives
- Pfizer's large size and global presence provide opportunities for career growth and development not available in smaller organizations
- This role requires a higher level of strategic thinking and campaign optimization skills than entry-level positions
ASSUMPTION: This role offers a unique blend of strategic planning, hands-on campaign management, and data analysis, with a focus on improving patients' lives.
📝 Sample Projects
- Developing and executing a comprehensive paid social strategy for a new product launch, including target audience identification, platform selection, and messaging framework
- Optimizing an underperforming campaign by analyzing performance data, identifying trends, and implementing strategic changes to improve ROI
- Managing a team of junior social media specialists to execute multiple campaigns simultaneously, ensuring consistent brand messaging and high-quality content
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Paid Social team?
- How does this role collaborate with other marketing channels and therapeutic areas within Pfizer?
- What are the most significant challenges facing the paid social media landscape in the pharmaceutical industry, and how is Pfizer addressing them?
- How does Pfizer support the professional development and growth of its employees in marketing and related fields?
- What is the company's approach to work-life balance, and how does it support employees' well-being?
ASSUMPTION: These questions help assess the work environment, team dynamics, and career growth opportunities within Pfizer.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful paid social campaigns you've managed and the results you achieved
- Research Pfizer's recent marketing campaigns and be ready to discuss how you can contribute to their success
- Practice common interview questions and be ready to discuss your experience with the STAR method
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
