📌 Core Information
🔹 Job Title: Manager, Paid Social Media
🔹 Company: Pfizer
🔹 Location: New York, NY & Collegeville, PA
🔹 Job Type: Full-Time
🔹 Category: Marketing and Market Research
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a comprehensive paid social strategy for a subset of Pfizer's brands.
- Managing day-to-day operations and budget management of paid social campaigns across multiple platforms.
- Collaborating with internal teams and external partners to achieve business objectives.
- Analyzing key performance metrics and optimizing campaigns based on insights.
ASSUMPTION: This role requires a strategic thinker with hands-on experience in paid social media management, as well as strong analytical and communication skills.
📋 Key Responsibilities
✅ Support paid social leads in developing strategy with cross-functional teams to align paid social efforts with overall marketing objectives.
✅ Support the development and implementation of paid social campaigns across all social platforms to ensure performance goals are met or exceeded.
✅ Communicate with creative agencies and manage the delivery of all paid social content.
✅ Monitor and analyze key performance metrics to highlight insights and recommend campaign optimizations.
✅ Assist in reporting, including preparing campaign reports, presentations, and insights to showcase performance and recommendations.
✅ Assist in the implementation of tagging with social partners, audience creation and management.
✅ Support the development of testing plans, hypothesis formulation, and experiment design to drive continuous improvement in campaign performance.
✅ Manage day-to-day operations and budget management of paid social campaigns across multiple social media platforms with hands-on expertise.
✅ Assist in the quality assurance process, ensuring accuracy of all social media campaigns in market for your brands.
✅ Conduct competitive analysis and market research to identify emerging trends, competitive threats, and growth opportunities in the paid social landscape.
✅ Stay up to date on industry trends, best practices, and new platform opportunities.
ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign management, and data analysis to drive successful paid social media campaigns.
🎯 Required Qualifications
Education: BA/BS degree required
Experience: 5+ years of agency or client-side hands-on keyboard social media expertise (healthcare experience preferred but not required); OR a master’s degree with 3+ years of experience; OR PhD with 0+ years of experience; OR a high school diploma (or equivalent) with 8+ years of relevant experience
Required Skills:
- In-depth knowledge of social media platforms and best practices related to each.
- Ability to work effectively and collaboratively in a team-based environment.
- Strong communications skills and ability to translate concepts for a wide variety of audiences.
- Understanding of media measurement norms, evolving landscape, and industry standards.
- Strong analytical skills and proficiency in paid social tools and analytics platforms.
- Ability to manage budgets effectively and demonstrate a positive ROI.
Preferred Skills:
- Experience in the pharmaceutical industry.
- Fluency in additional languages.
ASSUMPTION: The ideal candidate will have a proven track record of creating and managing successful paid social campaigns, with a deep understanding of industry trends and best practices.
💰 Compensation & Benefits
Salary Range: The annual base salary for this position ranges from $102,900 to $171,500 USD. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 15% of the base salary and eligibility to participate in our share-based long-term incentive program.
Benefits:
- 401(k) Plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
- Paid vacation, holiday, and personal days
- Paid caregiver/parental and medical leave
- Health benefits to include medical, prescription drug, dental, and vision coverage
Working Hours: Full-time position with standard business hours, Monday through Friday
ASSUMPTION: The salary range provided is based on market research and internal equity considerations. The final offer may vary based on the candidate's qualifications, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Pfizer is a leading global biopharmaceutical company focused on applying science and its global resources to improve health and well-being at every stage of life. The company provides access to safe, effective, and affordable medicines and health care services to the people who need them.
Company Size: Pfizer has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Pfizer was founded in 1849 and has a rich history of innovation and scientific discovery.
Company Description:
- Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability, or veteran status.
- The company also complies with all applicable national, state, and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA.
- Pfizer is an E-Verify employer.
Company Specialties:
- To apply science and global resources to improve health and well-being at every stage of life.
- Provide access to safe, effective, and affordable medicines and health care services to the people who need them.
Company Website: https://www.pfizer.com/?source=Linkedin
ASSUMPTION: Pfizer's large size and global presence offer opportunities for career growth and exposure to diverse teams and projects.
📊 Role Analysis
Career Level: This role is at the manager level, with the opportunity to lead a team and drive strategic initiatives.
Reporting Structure: The Manager, Paid Social Media will report directly to the Performance Marketing team within the Chief Marketing Organization.
Work Arrangement: This role is on-site, with the option to work from the New York, NY or Collegeville, PA sites.
Growth Opportunities:
- Potential to lead a team and drive strategic initiatives within the paid social media space.
- Opportunities to work on high-impact campaigns for a global pharmaceutical company.
- Possibility to expand skills and knowledge in the pharmaceutical industry and marketing field.
ASSUMPTION: This role offers a unique blend of strategic planning, hands-on campaign management, and data analysis, providing a strong foundation for career growth within Pfizer or the broader marketing industry.
🌍 Location & Work Environment
Office Type: Pfizer's offices are modern and collaborative workspaces, fostering innovation and teamwork.
Office Location(s): New York, NY & Collegeville, PA
Geographic Context:
- New York, NY: A bustling city with a vibrant cultural scene, diverse neighborhoods, and numerous dining and entertainment options.
- Collegeville, PA: A suburban town located approximately 30 miles northwest of Philadelphia, offering a mix of urban and rural living with easy access to major cities.
Work Schedule: Full-time, Monday through Friday, with standard business hours. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: Both office locations offer a dynamic work environment with access to various amenities and resources, depending on the specific location.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and skills-based interviews
- Final round interviews with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Hands-on experience with paid social media campaigns
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Industry knowledge and understanding of market trends
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare examples of successful paid social media campaigns you've managed, including metrics and outcomes.
- Research Pfizer's mission, values, and recent campaigns to demonstrate your understanding of the company and its goals.
- Be prepared to discuss your approach to data analysis, optimization, and continuous improvement in paid social media campaigns.
ATS Keywords: Paid Social Media, Campaign Management, Performance Marketing, Analytics, Budget Management, Social Media Platforms, Collaboration, Reporting, Optimization, Quality Assurance, Trend Analysis
ASSUMPTION: The interview process will focus on assessing your strategic thinking, hands-on experience, and analytical skills, as well as your cultural fit with Pfizer's values and mission.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Paid social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics and reporting tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics)
- Tagging and audience management tools (e.g., Facebook Pixel, LinkedIn Insights, Google Tag Manager)
- Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may vary depending on the brand and campaign requirements.
👔 Cultural Fit Considerations
Company Values:
- Patients First: We put patients first in everything we do.
- Breakthroughs That Change Patients' Lives: We are driven to deliver transformative medicines and vaccines.
- One Pfizer: We work together across boundaries to achieve our goals.
- Our People & Partners: We respect and value our people, and we foster a diverse, inclusive, and collaborative culture.
- In Integrity We Trust: We act with integrity in all that we do.
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Innovative and creative problem solver
- Strong communicator and storyteller
Self-Assessment Questions:
- How do you align with Pfizer's value of 'Patients First' in your approach to paid social media campaigns?
- Describe a time when you had to adapt to a significant change in a paid social media campaign. How did you handle it, and what was the outcome?
- How do you ensure that your work style meshes well with Pfizer's collaborative and data-driven culture?
ASSUMPTION: Pfizer values candidates who demonstrate a strong cultural fit, with a passion for improving patients' lives and a commitment to working collaboratively to achieve success.
⚠️ Potential Challenges
- Managing multiple brands and campaigns simultaneously, requiring strong organizational skills and time management.
- Keeping up with the rapidly evolving landscape of social media platforms and trends, necessitating continuous learning and adaptation.
- Balancing strategic planning with hands-on campaign management, which may require working non-standard hours to meet project deadlines.
- Collaborating with various internal teams and external partners, requiring strong communication and interpersonal skills.
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other paid social media manager roles, this position offers the opportunity to work on high-impact campaigns for a global pharmaceutical company, with a broader scope and budget.
- Industry-specific context: The pharmaceutical industry is highly regulated, requiring a strong understanding of compliance and ethical considerations in paid social media campaigns.
- Career path comparison: This role can serve as a stepping stone to senior management or specialist positions within the paid social media or broader marketing field.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other industries or company sizes.
📝 Sample Projects
- Developing and executing a comprehensive paid social media strategy for the launch of a new Pfizer brand, targeting key patient segments and driving awareness and engagement.
- Optimizing an existing paid social media campaign for an established Pfizer brand, improving ROI and expanding reach through targeted audience segmentation and creative testing.
- Managing a cross-functional team to create and implement a paid social media campaign for a Pfizer corporate social responsibility initiative, raising awareness and driving action among key stakeholder groups.
ASSUMPTION: These sample projects illustrate the diverse and impactful nature of paid social media campaigns within a global pharmaceutical company.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for the brands I'll be working on?
- What opportunities are there for professional growth and development within this role and the broader organization?
- How does Pfizer support work-life balance for employees in this role?
- What is the team structure and dynamic for the Performance Marketing team?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the organization's culture and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, emphasizing your strategic thinking, hands-on experience, and analytical skills.
- Prepare examples of successful paid social media campaigns you've managed, including metrics and outcomes.
- Research Pfizer's mission, values, and recent campaigns to demonstrate your understanding of the company and its goals.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
