📌 Core Information
🔹 Job Title: Manager, Paid Social Media & Analytics
🔹 Company: USTA National Headquarters
🔹 Location: Lake Nona, FL, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (not fully remote)
🚀 Job Overview
Key aspects of this role include:
- Overseeing paid content and campaign performance across social media platforms
- Optimizing performance and growing audience through strategic paid campaigns
- Managing reporting framework to drive actionable insights
- Leveraging data to improve performance of organic and paid content
- Measuring platform success and evaluating content and campaign success
ASSUMPTION: This role requires a strong background in paid social media, analytics, and audience development. The ideal candidate will have experience in analyzing social media metrics and developing actionable insights.
📋 Key Responsibilities
✅ Oversees (hands on) setup and execution of paid social media campaigns across platforms, optimizing paid social media spends
✅ Actively measures performance and results of paid and organic content, tracking and monitoring department and individual campaign KPIs
✅ Manages reporting framework to drive actionable insights that inform content decisions
✅ Leverages data to help improve performance of organic and paid content with the goal of increasing audience and engagements
✅ Measures platform success YoY. Evaluates content and campaign success by post, by platform and by overall audience engagement metrics
ASSUMPTION: This role requires a high level of attention to detail and strong analytical skills. The ideal candidate will be comfortable working with data and using it to inform content decisions.
🎯 Required Qualifications
Education: Bachelor’s Degree in related field (e.g., communications, advertising, marketing)
Experience: Minimum of 6 years of experience in paid social, analytics, and audience development
Required Skills:
- Deep understanding of social media platforms, algorithms, and paid targeting options
- Strong knowledge of relevant listening and measurement platforms (e.g., Sprinklr, Hootsuite, Meta Ads Manager, Google Analytics)
- Strategic and creative thinker with ability to interpret data to inform campaign decisions
- Proven track record of growing and building social media audiences
- Excellent writing and presentation skills with strong attention to detail
- Approaches tasks and deadlines with a sense of urgency
- Highly organized and committed to teamwork through collaboration and positive, proactive communication
Preferred Skills:
- Experience with social media content creation and management
ASSUMPTION: While not explicitly stated, experience with specific social media management tools and analytics platforms is likely to be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $85,000 per year
Benefits:
- Medical, dental, and vision insurance
- Flexible spending account for health and dependent care expenses
- Life and disability insurance
- Generous paid time off policy, including vacation, sick, personal, and paid holidays
- Parental leave
- 401(k) with employer matching (up to 3%)
- Tuition reimbursement (up to $5,000)
- Mental and emotional wellness resources
- Pet insurance, commuter benefits, identity theft protection, and discounts with network partners
Working Hours: Full-time, hybrid work arrangement (not fully remote)
ASSUMPTION: The salary range provided is inclusive of the expected base salary. Any additional pay or benefits a person may qualify for are not included in this range.
📌 Applicant Insights
🔍 Company Context
Industry: Sports and recreation
Company Size: Large (as indicated by the extensive benefits package)
Founded: 1881 (USTA was founded as the United States National Lawn Tennis Association)
Company Description:
- USTA is the national governing body for tennis in the United States
- Responsible for promoting and developing the sport at all levels
- Organizes and hosts major tennis events, including the US Open
Company Specialties:
- Tennis event organization and management
- Tennis program development and promotion
- Tennis facility management and maintenance
Company Website: USTA.com
ASSUMPTION: USTA is a well-established organization with a long history in the sports industry. This role is likely to offer opportunities for growth and development within the organization.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: This role is likely to report directly to the Director of Social Media or a similar position
Work Arrangement: Hybrid (combines remote working with in-office collaboration)
Growth Opportunities:
- Potential to advance to a director or senior management role within the organization
- Opportunities to work on high-profile events and initiatives, such as the US Open
- Chance to develop and mentor junior team members
ASSUMPTION: This role offers significant opportunities for career growth and development within the organization. The ideal candidate will be proactive and eager to take on new challenges and responsibilities.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Lake Nona, FL, United States
Geographic Context:
- Lake Nona is a master-planned community located in Orlando, Florida
- The area is known for its high-quality of life, with numerous parks, recreational facilities, and cultural attractions
- Orlando is a major hub for tourism, with a diverse and multicultural population
Work Schedule: Full-time, with a hybrid work arrangement (not fully remote)
ASSUMPTION: The hybrid work arrangement allows for a balance between remote work and in-office collaboration, providing flexibility while still fostering a sense of teamwork and camaraderie.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with senior leadership
Key Assessment Areas:
- Data analysis and interpretation skills
- Strategic thinking and planning abilities
- Communication and presentation skills
- Cultural fit and alignment with USTA values
Application Tips:
- Highlight relevant experience in paid social media, analytics, and audience development
- Demonstrate a strong understanding of social media platforms, algorithms, and paid targeting options
- Showcase your ability to interpret data and use it to inform campaign decisions
- Tailor your resume and cover letter to emphasize your fit with USTA's mission and values
ATS Keywords: Paid social, analytics, audience development, social media metrics, content performance, data interpretation, campaign management, reporting, strategic planning
ASSUMPTION: The interview process for this role is likely to be comprehensive and thorough, with a focus on assessing the candidate's technical skills, strategic thinking, and cultural fit.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Sprinklr, Hootsuite)
- Social media advertising platforms (e.g., Meta Ads Manager)
- Web analytics tools (e.g., Google Analytics)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The ideal candidate will have experience with a variety of social media management, advertising, and analytics tools. Familiarity with industry-standard tools is likely to be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for tennis and its growth
- Integrity and respect for all
- Commitment to excellence
- Innovation and continuous learning
- Collaboration and teamwork
Work Style:
- Data-driven and analytical
- Strategic and creative
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in paid social media and analytics?
- Can you provide an example of a time when you used data to inform a strategic decision in a previous role?
- How do you approach working collaboratively with team members to achieve shared goals?
ASSUMPTION: USTA values candidates who are passionate about tennis, committed to excellence, and able to work effectively in a collaborative team environment.
⚠️ Potential Challenges
- Managing a large budget for paid social media campaigns
- Keeping up with the rapidly evolving landscape of social media platforms and algorithms
- Balancing the demands of a hybrid work arrangement
- Working in a high-pressure environment, particularly during major tennis events
ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, dynamic environment and manage multiple priorities and deadlines effectively.
📈 Similar Roles Comparison
- This role is similar to other paid social media and analytics manager positions, but may offer unique opportunities to work on high-profile tennis events and initiatives
- USTA is a well-established organization with a long history in the sports industry, offering opportunities for career growth and development
- This role may offer a more competitive salary range compared to similar positions at smaller or less-established organizations
ASSUMPTION: While this role shares similarities with other paid social media and analytics manager positions, it also offers unique opportunities and challenges specific to the sports industry and USTA's mission and values.
📝 Sample Projects
- Developing and executing a paid social media campaign to promote a major tennis event
- Analyzing social media metrics to identify trends and opportunities for audience growth and engagement
- Creating and presenting a comprehensive report on the performance of paid and organic content across multiple social media platforms
ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to analyze data, develop strategic insights, and drive meaningful results.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the organization's overall strategy for growing tennis?
- How does USTA support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does USTA measure the success of its paid social media campaigns, and how does this role contribute to that process?
- What is the work environment like at USTA, and how does this role fit into the organization's culture and values?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in and understanding of the role and organization. It also provides an opportunity to assess the fit between your career goals and the opportunities available at USTA.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past work that demonstrate your ability to analyze data, develop strategic insights, and drive meaningful results
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
