Manager, Paid Social (Meta)

📌 Core Information

🔹 Job Title: Manager, Paid Social (Meta)

🔹 Company: Freebird

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-18

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Telecommute)

🚀 Job Overview

Key aspects of this role include:

• Owning day-to-day execution, testing, and optimization of Meta ad campaigns
• Managing significant monthly budgets and driving real revenue outcomes
• Collaborating with the in-house creative team to test and scale high-performing creative strategies
• Working closely with the Director of Paid Media on strategy alignment and scaling decisions

ASSUMPTION: This role requires a strong background in paid social media management, with a focus on Meta ads, to drive meaningful results and contribute to the company's growth.

📋 Key Responsibilities

✅ Launch, manage, and optimize high-volume paid social campaigns across Meta (Facebook + Instagram)

✅ Own audience strategy, bidding, budget pacing, and campaign structure for maximum scalability

✅ Monitor daily performance across key metrics like CAC, ROAS, CVR, CTR, MER, and contribution margin

✅ Partner with the creative team to test dozens of weekly assets, drive high-converting creative strategies, and provide structured feedback loops

✅ Use MTA and attribution tools to drive optimization decisions based on incrementality, blended metrics, and down-funnel performance

✅ Build and manage structured testing roadmaps to ensure constant iteration and growth

✅ Collaborate cross-functionally with Creative, Ecommerce, and CRO teams to align Meta campaign execution with landing pages, offers, and funnel optimizations

✅ Clearly communicate wins, learnings, and recommendations through reports, Looms, and Slack

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and collaboratively to optimize campaigns and drive results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of hands-on experience managing Meta ads at scale, ideally in a DTC or eCommerce brand/agency spending $1M+/month

Required Skills:

• Fluency in full-funnel media buying (audiences, placements, bidding, exclusions, and campaign structure)
• Proven track record in performance-driven environments, with a focus on CAC and contribution margin
• Experience collaborating with creative teams and guiding high-volume testing across formats, hooks, and storytelling styles
• Confidence in attribution and analysis using tools like Triple Whale, GA4, and Shopify
• Clear and proactive communication skills, both written and verbal
• Self-motivation, resourcefulness, and the ability to thrive in high-growth, fast-moving environments

Preferred Skills:

• Experience managing paid campaigns on TikTok, Pinterest, Snapchat, or other social platforms

ASSUMPTION: Candidates with a strong background in paid social media management and a proven track record of driving results in a performance-driven environment will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Manager, Paid Social role with 2-5 years of experience)

Benefits:

• Medical, dental, and vision insurance
• 401(k) plan
• Generous PTO
• Competitive base salary + performance bonus tied to contribution margin and efficiency goals

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Travel Arrangements (Freebird empowers travelers to skip the line and instantly book a new ticket after a flight disruption)

Company Size: 11-50 employees (Small to mid-sized company, offering a close-knit, execution-focused team)

Founded: 2015 (Established company with a history of growth and innovation)

Company Description:

• Freebird is one of the fastest-growing DTC brands in personal care, focusing on men’s head shaving and expanding into premium grooming products
• The company has a loyal customer base, strong subscription engine, and rapid expansion, with over 1 million customers and a mid-8-figure annual paid media budget
• Freebird is known for its high-impact, real ownership opportunities, creative firepower, and smart, supportive team

Company Specialties:

• Premium grooming products for men
• Direct-to-consumer sales and marketing
• Subscription-based business model

Company Website: myfreebird.com

ASSUMPTION: Freebird is a growing company with a strong focus on performance and innovation, offering applicants the opportunity to make a significant impact in a dynamic environment.

📊 Role Analysis

Career Level: Managerial (This role involves overseeing campaign management, collaborating with cross-functional teams, and driving strategic decisions)

Reporting Structure: This role reports directly to the Director of Paid Media and may have indirect reports as the team grows

Work Arrangement: Remote (Telecommute) with the flexibility to work from anywhere

Growth Opportunities:

• Expansion into other paid social platforms like TikTok, Pinterest, Snapchat, and emerging channels
• Increased ownership and cross-channel expansion for high-performing individuals
• Path to senior leadership for exceptional performers

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand into new channels and take on increased responsibilities.

🌍 Location & Work Environment

Office Type: Remote-first (Freebird offers the flexibility to work from anywhere)

Office Location(s): N/A (Remote work environment)

Geographic Context:

• The United States offers a diverse range of work environments, from urban centers to rural areas
• Applicants can choose to work from a location that best suits their personal and professional needs
• Remote work allows for greater flexibility and work-life balance

Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing for a healthy work-life balance

ASSUMPTION: The remote work environment offers applicants the opportunity to work from a location that best suits their needs and preferences, with the flexibility to balance work and personal responsibilities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Director of Paid Media to discuss the role, responsibilities, and expectations
• Case study or project assessment to evaluate problem-solving skills and strategic thinking
• Final interview with key stakeholders to discuss fit and next steps

Key Assessment Areas:

• Campaign management and optimization skills
• Collaboration and communication abilities
• Attribution and data analysis proficiency
• Cultural fit and alignment with Freebird's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate a strong understanding of paid social media management and Freebird's business model
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
• Show enthusiasm for the role and Freebird's mission to empower travelers

ATS Keywords: Paid Social, Meta Ads, Campaign Management, Creative Testing, Analytics, Optimization, Collaboration, Communication, Attribution, Performance Metrics, Audience Strategy, Bidding, Budget Pacing, Creative Collaboration, Data Analysis, Self-Motivated

ASSUMPTION: The application process for this role will focus on assessing the candidate's technical skills, cultural fit, and strategic thinking, with a strong emphasis on problem-solving and collaboration.

🛠️ Tools & Technologies

• Meta Ads Manager (Facebook Ads and Instagram Ads)
• Attribution tools (e.g., TripleWhale, GA4, Haus)
• Shopify (for eCommerce integration and data analysis)
• Slack (for team communication and collaboration)
• Loom (for video communication and screen recording)

ASSUMPTION: This role requires proficiency in Meta Ads Manager and attribution tools, with the ability to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Performance-driven (Freebird values results and data-driven decision-making)
• Innovation (The company encourages creativity and continuous improvement)
• Collaboration (Freebird fosters a team-oriented environment)
• Integrity (The company values honesty, transparency, and ethical behavior)

Work Style:

• High-growth, fast-paced environment (Applicants should be comfortable with change and able to adapt quickly)
• Remote-first culture (Freebird offers the flexibility to work from anywhere)
• Data-driven decision-making (Applicants should be comfortable using data to inform their strategies and decisions)

Self-Assessment Questions:

• Do you thrive in high-growth, fast-paced environments, and can you adapt quickly to change?
• Are you comfortable working remotely and collaborating with a distributed team?
• Do you have a strong background in paid social media management and a proven track record of driving results?

ASSUMPTION: Applicants who are self-motivated, resourceful, and able to thrive in a high-growth, fast-paced environment will be most successful at Freebird.

⚠️ Potential Challenges

• Managing significant monthly budgets and driving real revenue outcomes (Requires strong analytical skills and attention to detail)
• Collaborating with cross-functional teams and aligning Meta campaign execution with landing pages, offers, and funnel optimizations (Requires strong communication and project management skills)
• Working remotely and maintaining a healthy work-life balance (Requires self-discipline, time management, and strong communication skills)
• Keeping up with industry trends and emerging channels (Requires continuous learning and adaptation)

ASSUMPTION: These challenges can be overcome by candidates with strong problem-solving skills, a proactive approach to communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role focuses primarily on Meta ads, while other paid social roles may involve a broader range of platforms
• Freebird's remote-first culture offers greater flexibility than traditional office-based roles
• This role provides significant growth potential and the opportunity to make a meaningful impact on the company's success

ASSUMPTION: Applicants should consider their preferences for platform focus, work environment, and growth opportunities when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and executing a campaign strategy to launch a new product line on Meta platforms
• Optimizing an existing campaign to improve ROAS and reduce CAC through creative testing and audience segmentation
• Analyzing campaign performance data to identify trends, leaks, and opportunities for optimization

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that candidates can expect to face in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• How does Freebird support the growth and development of its employees, particularly in the area of paid social media management?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Freebird measure the success of its paid social media campaigns, and what are the key performance indicators (KPIs) for this role?
• What is the company's approach to work-life balance, and how does that manifest in a remote work environment?

ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
• Show enthusiasm for the role and Freebird's mission to empower travelers
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.