Manager, Partner Marketing

📌 Core Information

🔹 Job Title: Manager, Partner Marketing

🔹 Company: Plusgrade

🔹 Location: Singapore

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with up to 25% travel)

🚀 Job Overview

Key aspects of this role include:

• Driving regional marketing plans to accelerate revenue and grow partner engagement
• Serving as a strategic marketing lead and trusted advisor to airline and hotel loyalty partners
• Collaborating cross-functionally with internal teams to leverage data and create compelling campaigns
• Innovating and expanding partner engagement through data-led marketing strategies

ASSUMPTION: This role requires a strategic thinker with excellent communication skills and a proven track record in B2B2C marketing. Fluency in English and proficiency in Mandarin are essential for success in this role.

📋 Key Responsibilities

✅ Own and manage a portfolio of airline and hotel loyalty partners across the APAC region

✅ Build and execute integrated marketing plans that align with partner goals and drive business growth

✅ Present marketing strategies, performance results, and insights to senior stakeholders

✅ Collaborate with internal teams to leverage advanced data segmentation, personalization, and targeting capabilities

✅ Work closely with Creative and Media teams to craft compelling messaging and campaigns

✅ Continuously identify new opportunities to innovate, expand partner engagement, and test data-led marketing strategies

✅ Be a thought leader and champion of growth, bringing fresh ideas, bold thinking, and a collaborative mindset to the team

ASSUMPTION: This role involves a high level of client interaction and requires strong relationship management skills. The successful candidate will be comfortable working in data-rich environments and able to uncover insights to drive action.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience developing and executing successful B2B2C marketing strategies in client-facing roles

Required Skills:

• Fluency in English and proficiency in Mandarin
• Strong relationship management skills
• Demonstrated ability to create omni-channel marketing plans and deliver results across multiple touchpoints
• Highly analytical and comfortable working in data-rich environments
• Excellent verbal and written communication skills

Preferred Skills:

• Experience in the travel, loyalty, or e-commerce industries
• Willingness and ability to travel globally (up to 25%)
• Valid passport required

ASSUMPTION: While not explicitly stated, experience in the travel industry or familiarity with airline and hotel loyalty programs would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Manager-level role in Singapore, the estimated salary range is SGD 120,000 - SGD 160,000 per annum. This is an estimate and the actual salary may vary based on experience and qualifications.

Benefits:

• RRSP/401(k) Matching
• Comprehensive Health Plans
• Flexible Paid Time Off
• Travel Experience Credit
• Annual Wellness Credit
• Team Events and Monthly Lunches
• Home Office/Commuter Credit
• Work From Anywhere Program
• Parental Leave Top Up
• Adventure Pass

Working Hours: Full-time position with standard office hours, but may require flexibility to accommodate partner time zones and travel

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Plusgrade offers a comprehensive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Plusgrade operates in the IT Services and IT Consulting industry, focusing on revenue upgrade solutions for the global travel industry.

Company Size: Plusgrade has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Plusgrade was founded in 2009 and has since grown to become an ancillary revenue powerhouse, working with over 250 airline, hospitality, cruise, passenger rail, and financial services companies.

Company Description:

• Plusgrade powers the global travel industry with its portfolio of leading ancillary revenue solutions
• Over 250 airline, hospitality, cruise, passenger rail, and financial services companies trust Plusgrade to create new, meaningful revenue streams through incredible customer experiences
• Plusgrade has generated billions of dollars in new revenue opportunities across its platform for its partners while creating enhanced travel experiences for millions of their passengers and guests

Company Specialties:

• Revenue upgrade platform for the airline industry
• Merchandising
• Ancillary Revenue
• Upsell
• and Ancillary Revenue Powerhouse

Company Website: http://www.plusgrade.com

ASSUMPTION: Plusgrade's focus on the travel industry and its extensive client base make it an attractive employer for candidates interested in the travel sector.

📊 Role Analysis

Career Level: This role is at the Manager level, offering opportunities for strategic decision-making and team leadership.

Reporting Structure: The Manager, Partner Marketing will report to the Director, Partner Marketing EMEA & APAC and work cross-functionally with internal teams across Data & Analytics, Creative Services, and Media Demand Generation.

Work Arrangement: This is an on-site role based in Singapore, with up to 25% travel required to meet with partners and attend industry events.

Growth Opportunities:

• Plusgrade's global presence and extensive client base offer opportunities for career growth and advancement
• The company's focus on innovation and data-led marketing strategies provides opportunities for professional development
• Working closely with senior stakeholders and internal teams can lead to mentorship and skill-building opportunities

ASSUMPTION: The Manager, Partner Marketing role offers a unique opportunity to work with high-profile clients and drive strategic marketing initiatives that impact the global travel industry.

🌍 Location & Work Environment

Office Type: Plusgrade's Singapore office is located in the Central Business District, offering a modern and collaborative work environment.

Office Location(s): 109 N Bridge Road, #05-21, Singapore, Central Singapore Community Development Council 179097

Geographic Context:

• Singapore is a global hub for the travel and hospitality industry, providing ample opportunities for networking and collaboration
• The city-state's multicultural environment offers a diverse and inclusive work culture
• Singapore's strategic location in Southeast Asia allows for easy access to other major travel markets

Work Schedule: Standard office hours with flexibility to accommodate partner time zones and travel requirements

ASSUMPTION: Plusgrade's Singapore office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Recruiter Phone Interview
• Hiring Manager Interview
• Team Interview

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and interpretation
• Communication and presentation skills
• Relationship management and client-facing skills

Application Tips:

• Tailor your resume to highlight relevant marketing experience, particularly in B2B2C roles
• Prepare examples of successful marketing campaigns you've led and the results they achieved
• Demonstrate your proficiency in English and Mandarin through your application materials

ATS Keywords: B2B2C Marketing, Partner Marketing, Strategic Marketing, Data-led Marketing, Relationship Management, Travel Industry, Loyalty Programs, Ancillary Revenue

ASSUMPTION: Plusgrade's interview process is designed to evaluate candidates' strategic thinking, communication skills, and cultural fit. Applicants should be prepared to discuss their marketing experience and how they have driven results in previous roles.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management software (e.g., Asana, Trello)
• Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)

ASSUMPTION: The Manager, Partner Marketing will be expected to leverage industry-standard marketing and data analysis tools to drive results and optimize performance.

👔 Cultural Fit Considerations

Company Values:

• Ambitious
• Innovative
• Collaborative

Work Style:

• Fast-paced and collaborative
• Data-driven and strategic
• Focused on driving results and growth

Self-Assessment Questions:

• Do you thrive in fast-paced, collaborative environments?
• Are you comfortable working with data and using it to inform strategic decisions?
• Do you have a proven track record of driving results and growth in previous marketing roles?

ASSUMPTION: Plusgrade values candidates who are ambitious, innovative, and collaborative, with a strong focus on driving results and growth.

⚠️ Potential Challenges

• Managing multiple partners with varying goals and priorities
• Working across different time zones and cultures
• Keeping up with the fast-paced nature of the travel industry and Plusgrade's growth
• Balancing strategic thinking with day-to-day tactical execution

ASSUMPTION: The Manager, Partner Marketing role presents unique challenges and opportunities, requiring strong organizational skills, adaptability, and the ability to balance strategic thinking with tactical execution.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on B2B2C marketing and requires a strong understanding of the travel industry and loyalty programs
• Plusgrade's global presence and extensive client base offer unique opportunities for career growth and development
• This role requires a higher level of client interaction and relationship management than typical marketing positions

ASSUMPTION: The Manager, Partner Marketing role is unique in its focus on the travel industry and B2B2C marketing, offering a challenging and rewarding opportunity for the right candidate.

📝 Sample Projects

• Developing a regional marketing plan to drive revenue growth for a major airline partner
• Launching a targeted campaign to promote Plusgrade's suite of loyalty products to hotel partners in the APAC region
• Analyzing partner performance data to identify trends and optimize marketing strategies

ASSUMPTION: The Manager, Partner Marketing will be involved in a wide range of projects, from strategic planning to tactical execution, requiring strong analytical and communication skills.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing mix for our airline and hotel partners?
• How does Plusgrade support the growth and development of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does Plusgrade measure the success of its marketing campaigns?
• What opportunities are there for collaboration with other internal teams, such as Data & Analytics and Creative Services?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and Plusgrade's business, as well as their understanding of the travel industry and marketing strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience, particularly in B2B2C roles
• Prepare a cover letter that demonstrates your understanding of the role and your fit with Plusgrade's company culture
• Prepare for interviews by researching Plusgrade's business and the travel industry, as well as practicing your communication and presentation skills
• Follow up with the Plusgrade Talent Team after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.