📌 Core Information
🔹 Job Title: Manager, Partner Marketing (Hulu)
🔹 Company: The Walt Disney Company
🔹 Location: Santa Monica, CA, USA (Moving to Burbank, CA)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with potential for hybrid in the future)
🚀 Job Overview
Key aspects of this role include:
- Overseeing editorial marketing efforts across various devices and platforms
- Managing marketing strategies and campaigns with strategic partners
- Developing and maintaining strong partnerships with device, wholesale, and enterprise partners
- Directing a marketing coordinator and fostering a collaborative work environment
- Representing Hulu marketing in meetings, negotiations, and deal discussions
ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and the ability to manage multiple projects and stakeholders effectively.
📋 Key Responsibilities
✅ Developing and maintaining strong partnerships with device, wholesale, and enterprise partners
✅ Outlining partnerships strategy and business plans to achieve key business goals
✅ Managing day-to-day relationships with partners and leading partner marketing campaign creation, execution, and post-launch assessment
✅ Ensuring brand consistency and compliance with contractual marketing agreements
✅ Representing Hulu marketing in meetings, negotiations, and deal discussions with partners and internal stakeholders
✅ Managing quarterly business reviews and implementing long-lead planning processes
✅ Owning business plans and budgets around partnership agreements, marketing campaigns, and relevant operational costs
✅ Fostering a positive and collaborative work environment within the partnership marketing team
ASSUMPTION: This role involves a high degree of collaboration with both internal teams and external partners, requiring strong interpersonal and communication skills.
🎯 Required Qualifications
Education: Bachelor’s Degree or equivalent experience
Experience: 5+ years of work experience; prior experience working in Partnership Marketing or a general management/marketing role at a consumer-facing brand is required.
Required Skills:
- Excellent partner relationship management skills
- Ability to prioritize and juggle multiple projects in a dynamic, highly matrixed environment
- Strong verbal and written communication skills with a keen attention to detail
- Strong interpersonal skills with the ability to work independently and collaboratively
- Excellent strategic planning skills, ability to switch between creative projects and strategic/analytical tasks with ease
- Demonstrated ability to set goals, meet deadlines, and successfully manage multiple assignments
Preferred Skills:
- Prior people leadership experience
- Prior experience in the entertainment industry
- Prior experience in media buying on devices
ASSUMPTION: Given the nature of the role, candidates with experience in partnership marketing, strategic planning, and stakeholder management are likely to be the most successful.
💰 Compensation & Benefits
Salary Range: $103,500.00 to $138,800.00 per year. The base pay actually offered will take into account internal equity and may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors.
Benefits:
- Bonus
- Long-term Incentive Units
- Medical
- Financial
- Other Benefits
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on the information given and may vary depending on the factors mentioned.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers. The Walt Disney Company is a global leader in the entertainment industry, with a diverse portfolio of brands, including Hulu, Disney+, ESPN, and ABC.
Company Size: 10,001+ employees. As a large corporation, The Walt Disney Company offers numerous opportunities for career growth and development.
Founded: 1992. The company was founded by Walt Disney and has since grown into a global entertainment conglomerate.
Company Description:
- Immersive storytelling and magical experiences for guests across its theme parks, resorts, cruise line, and consumer products businesses
- Diverse portfolio of broadcast, cable, direct-to-consumer, and international media businesses
- Global leader in filmed entertainment, including live-action and animation studios
Company Specialties:
- Marketing
- Communication
- Engineering
- Human Resources
- Sales
- Finance
- Legal
- Real Estate Development
- Information Technology
- Event Management
- Supply Chain
- Logistics
- Purchasing
- Revenue Management
- Research
- Strategy
- Audit
- Construction
- Pricing
- Guest Relations
- Tourism and Hospitality
Company Website: Disneyland Paris (Note: The provided URL is for Disneyland Paris, as the company URL was not provided)
ASSUMPTION: The company is a large, global entertainment provider with diverse business segments and a wide range of job opportunities.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a significant amount of experience and offers opportunities for career growth within the company.
Reporting Structure: This role reports directly to the Senior Director, Partner Marketing (Hulu).
Work Arrangement: On-site, with potential for hybrid work in the future. The role is currently based in Santa Monica, CA, but will move to Burbank, CA at some point during the ’25 calendar year.
Growth Opportunities:
- Potential for career advancement within the marketing department or other business segments within The Walt Disney Company
- Opportunities to work on high-profile projects and collaborate with various teams across the organization
- Chance to gain experience in partnership marketing, strategic planning, and stakeholder management
ASSUMPTION: This role offers numerous opportunities for career growth and development within a large, global entertainment company.
🌍 Location & Work Environment
Office Type: Corporate office environment with a collaborative and dynamic team culture.
Office Location(s): Santa Monica, CA (moving to Burbank, CA)
Geographic Context:
- Santa Monica and Burbank are both located in the Greater Los Angeles area, offering a diverse range of cultural, recreational, and dining options
- The area is known for its mild Mediterranean climate, with warm, dry summers and mild, wet winters
- Both locations have easy access to public transportation, including buses and light rail
Work Schedule: Full-time, typically 40 hours per week, with potential for flexible work arrangements in the future
ASSUMPTION: The work environment is collaborative and dynamic, with a focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Behavioral and situational interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Communication and interpersonal skills
- Ability to manage multiple projects and stakeholders
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in partnership marketing, strategic planning, and stakeholder management
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of successful partnership marketing campaigns or projects you have led
- Research The Walt Disney Company and Hulu to demonstrate your understanding of the business and industry
ATS Keywords: Partner Marketing, Strategic Planning, Stakeholder Management, Marketing Campaigns, Device Partnerships, Wholesale Partnerships, Enterprise Partnerships, Brand Compliance, Business Plans, Budget Management, Team Leadership
ASSUMPTION: The application process is likely to be competitive, with a focus on assessing the candidate’s strategic thinking, communication skills, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate’s role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Storytelling
- Optimism
- Inclusion
- Integrity
- Courage
Work Style:
- Collaborative and team-oriented
- Dynamic and fast-paced
- Focused on delivering high-quality results
Self-Assessment Questions:
- Do you thrive in a collaborative and dynamic work environment?
- Are you comfortable managing multiple projects and stakeholders simultaneously?
- Do you have experience working with partners to develop and execute marketing campaigns?
ASSUMPTION: Candidates who are strong communicators, strategic thinkers, and comfortable working in a dynamic, collaborative environment are likely to be a good fit for this role.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously may be challenging for some candidates
- The role requires a high degree of strategic thinking and problem-solving, which may be demanding at times
- Working with external partners may present unique challenges and require strong negotiation and communication skills
- The role is currently based in Santa Monica, CA, but will move to Burbank, CA at some point during the ’25 calendar year, which may require relocation for some candidates
ASSUMPTION: While this role presents numerous opportunities for career growth and development, it also comes with its own set of challenges that candidates should be prepared to face.
📈 Similar Roles Comparison
- This role is unique in its focus on partnership marketing for Hulu, with a specific emphasis on device, wholesale, and enterprise partners
- Compared to other marketing roles within The Walt Disney Company, this position requires a higher degree of strategic thinking and stakeholder management
- Career progression in this role may lead to opportunities in other marketing departments or business segments within the company
ASSUMPTION: While this role shares some similarities with other marketing positions, its focus on partnership marketing and strategic planning sets it apart within The Walt Disney Company.
📝 Sample Projects
- Developing and executing a marketing campaign with a device partner to drive user acquisition and engagement
- Negotiating a partnership agreement with a wholesale partner to expand Hulu’s reach and grow its subscriber base
- Managing a quarterly business review with an enterprise partner to assess the performance of a marketing campaign and identify opportunities for optimization
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities that may be associated with this role, but the specific projects and campaigns will vary depending on the candidate’s role and the company’s priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the partnership marketing department?
- How does this role fit into the broader marketing strategy for Hulu and The Walt Disney Company?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What is the company’s approach to work-life balance and flexible work arrangements?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate’s interest in the role and their commitment to understanding the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Disney Careers
- Tailor your resume and cover letter to highlight your relevant experience in partnership marketing, strategic planning, and stakeholder management
- Prepare examples of successful partnership marketing campaigns or projects you have led
- Research The Walt Disney Company and Hulu to demonstrate your understanding of the business and industry
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
