📌 Core Information
🔹 Job Title: Manager Performance Marketing
🔹 Company: Careem
🔹 Location: Cairo, Egypt
🔹 Job Type: Full-Time, Hybrid (4 days in office, 1 day remote)
🔹 Category: Software Development
🔹 Date Posted: July 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Overseeing Careem’s digital performance marketing strategies
- Ensuring business requirements are understood and implemented
- Managing and developing close working relationships with internal teams and media partners
- Setting annual media strategy and maximizing platform growth
- Demonstrating innovation across performance marketing and data analytics
ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and a proven track record in performance marketing.
📋 Key Responsibilities
✅ Responsible for the oversight of Careem’s digital performance marketing
✅ Ensures that business requirements/project briefs are well understood, converted to an internal version, and cascaded to the team
✅ Ensures that business issues are dealt with in an efficient manner
✅ Oversees the implementations of all channels, including Paid Search, Paid Social, Display Programmatic, and Video
✅ Builds and manages close working relationships with internal digital strategy planners and media partners
✅ Sets annual media strategy for all categories, leading on account development plans to maximize long-term performance and growth of the platform overall
ASSUMPTION: This role involves a high level of strategic planning, stakeholder management, and data analysis to drive marketing performance and business growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Extensive PPC & data-driven digital strategy experience (5-10 years)
Required Skills:
- Google Marketing Platform (SA 360 / DV 360 / GA 360 / Campaign Manager)
- Understanding of attribution and experience working with MMPs like Adjust
- Understanding of looker studio or any other dashboarding tools
- Previous experience with optimizing App campaigns
- Experience with the automation of tasks
- Devising and developing strategies, proposals, and pitching to the business
Preferred Skills:
- Fluency in Arabic and English
- Experience working in the Middle East or emerging markets
ASSUMPTION: Candidates should have a strong background in performance marketing, with a focus on digital channels and a solid understanding of data analytics tools.
💰 Compensation & Benefits
Salary Range: Careem offers competitive salaries based on experience and market standards. The estimated range for this role is EGP 300,000 - 450,000 per year (USD 18,000 - 27,000).
Benefits:
- Healthcare benefits
- Fitness reimbursements for health activities
- Unlimited vacation days per year
- 4-day workweek in the office, 1 day remote, and 30 days remote work from any country per year
Working Hours: Full-time position with standard working hours, flexible with remote work arrangements
ASSUMPTION: The salary range is estimated based on market research and Careem's size as a mid-tier company in the tech industry. Benefits are comprehensive and reflect Careem's commitment to employee well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Careem operates in the software development industry, focusing on transportation, technology, and logistics. The company is a leading player in the ride-hailing and delivery services market in the Middle East and North Africa (MENA) region.
Company Size: Careem has 1,001-5,000 employees, making it a mid-sized company with a significant presence in the region.
Founded: Careem was founded in 2012 and has since grown to operate in over 70 cities across 10 countries.
Company Description:
- Careem is a technology platform that makes everyday life simpler by connecting people and businesses through various services, including ride-hailing, food delivery, and payments.
- The company is led by a powerful purpose to simplify and improve the lives of people and build an awesome organization that inspires.
- Careem has created earnings for over 3.5 million ride-hailing and delivery captains, simplified the lives of over 75 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses.
Company Specialties:
- Ride-hailing and delivery services
- Food and grocery delivery
- Payments and financial services
- Technology and software development
Company Website: http://www.careem.com
ASSUMPTION: Careem's focus on technology and innovation has driven its success in the MENA region, and the company continues to expand its services and reach.
📊 Role Analysis
Career Level: This role is a mid-level management position, requiring strategic thinking and experience in performance marketing.
Reporting Structure: The Manager Performance Marketing will report directly to the Head of Growth Marketing and will oversee a team of performance marketing specialists.
Work Arrangement: This is a hybrid role, requiring employees to work 4 days a week in the office and 1 day remotely. Additionally, employees can work remotely from any country for up to 30 days a year.
Growth Opportunities:
- Careem offers opportunities for professional growth and development within the organization.
- The company encourages internal promotions and provides training and mentorship programs to support employee development.
- As Careem continues to expand, there may be opportunities for the right candidate to take on more significant responsibilities or move into different areas of the business.
ASSUMPTION: Careem's growth and expansion present numerous opportunities for employees to grow their careers within the organization.
🌍 Location & Work Environment
Office Type: Careem's offices are modern and collaborative workspaces designed to foster creativity and productivity.
Office Location(s): Careem has offices in various cities across the Middle East and North Africa, including Cairo, Dubai, Riyadh, and Jeddah.
Geographic Context:
- Cairo, Egypt, is a bustling metropolis with a rich cultural heritage and a vibrant business environment.
- The city is home to a diverse range of industries, including finance, technology, and tourism.
- Cairo offers a high quality of life, with numerous attractions, restaurants, and entertainment options.
Work Schedule: The standard workweek is Sunday to Thursday, with Fridays and Saturdays off. However, the work schedule may vary depending on the employee's role and team.
ASSUMPTION: Careem's offices provide a dynamic and engaging work environment that supports employee productivity and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Technical assessment or case study
- On-site or virtual interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Performance marketing expertise and strategic thinking
- Data analysis and interpretation skills
- Communication and presentation skills
- Cultural fit and alignment with Careem's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Careem's business and the MENA region's market dynamics.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively.
- Showcase your proficiency in the required marketing platforms and tools.
ATS Keywords: Performance Marketing, Digital Strategy, PPC, Google Marketing Platform, Attribution, MMPs, App Campaigns, Task Automation, Strategy Development, Proposal Development
ASSUMPTION: Careem's recruitment process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and goals.
🛠️ Tools & Technologies
- Google Marketing Platform (SA 360 / DV 360 / GA 360 / Campaign Manager)
- Adjust (MMP)
- Looker Studio (or other dashboarding tools)
- Careem's proprietary tools and platforms
ASSUMPTION: Careem uses a combination of industry-standard and proprietary tools to manage and optimize its performance marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Simplify
- Improve
- Build
- Inspire
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and adaptable
- Results-focused and accountable
Self-Assessment Questions:
- Do I align with Careem's values and purpose?
- Am I comfortable working in a fast-paced, dynamic environment?
- Do I have strong communication and collaboration skills?
- Can I demonstrate a proven track record of success in performance marketing?
ASSUMPTION: Careem's values and work style require candidates to be results-driven, collaborative, and adaptable to thrive in the organization's dynamic environment.
⚠️ Potential Challenges
- The role requires managing multiple channels and stakeholders, which can be complex and demanding.
- The MENA region's market dynamics and cultural nuances may present unique challenges for marketing strategies.
- The role may require occasional travel to other Careem offices in the region.
- The hybrid work arrangement may present challenges in maintaining work-life balance.
ASSUMPTION: Careem's unique business context and hybrid work arrangement may present specific challenges that candidates should be prepared to address.
📈 Similar Roles Comparison
- This role is similar to a Senior Performance Marketing Manager or a Digital Marketing Manager with a focus on paid media channels.
- However, this role is unique in its focus on the MENA region's market dynamics and Careem's specific business context.
- Career progression in this role may lead to more senior marketing positions or opportunities in related fields, such as business development or strategy.
ASSUMPTION: While this role shares similarities with other performance marketing positions, its unique context and focus on the MENA region set it apart from other opportunities.
📝 Sample Projects
- Developing and implementing a comprehensive performance marketing strategy for a new Careem service launch
- Optimizing App campaign performance across multiple markets and platforms
- Conducting market research and analysis to inform data-driven marketing decisions
ASSUMPTION: These sample projects illustrate the strategic and data-driven nature of the Manager Performance Marketing role at Careem.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does Careem support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
- How does Careem approach data privacy and user consent in its marketing efforts?
- What are the most significant challenges facing the performance marketing team currently, and how can this role address them?
ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and the broader organizational context.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your performance marketing expertise and strategic thinking.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively.
- Showcase your proficiency in the required marketing platforms and tools.
- Follow up with the Careem HR team one week after submitting your application to confirm receipt and inquire about the next steps in the process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
