Manager, Performance Marketing

📌 Core Information

🔹 Job Title: Manager, Performance Marketing

🔹 Company: onX

🔹 Location: Bozeman, Montana, United States

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-05-09

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leadership of a performance marketing team focused on user acquisition
• Strategic planning and execution of paid digital campaigns across multiple channels
• Cross-functional collaboration with vertical marketing, product marketing, creative, analytics, and finance teams
• Budget management, forecasting, and optimization of marketing investments
• Data-driven decision making and continuous improvement of marketing performance

ASSUMPTION: This role requires a strategic mindset with a strong focus on execution and team leadership. The ideal candidate will have experience managing teams and driving results in a dynamic, fast-paced environment.

📋 Key Responsibilities

✅ Lead paid acquisition strategy and performance, including setting UA targets, overseeing forecasting, budget management, conversion rate optimization, and efficient growth across key channels

✅ Lead and develop a high-performing team of growth marketers focused on UA across mobile and web, providing coaching, feedback, and career development support

✅ Refine and operationalize LTV:CAC models in partnership with Finance and Analytics to guide performance goals and budget decisions

✅ Use data to drive decisions, uncover actionable insights, inform targeting strategies, diagnose performance trends, and optimize marketing investment across the funnel

✅ Partner with cross-functional teams to launch campaigns that support top- and bottom-line business outcomes, and facilitate and refine cross-functional operating models to optimize impactful collaboration

✅ Craft and execute multi-year UA strategy, with a forward-looking view on the evolving privacy landscape, adoption of AI, and cross-channel lifecycle integration

✅ Drive strategic roadmap conversations with major advertising partners to advocate for business needs and shape partner innovation

✅ Champion experimentation, foster a culture of testing and learning across creatives, channels, and targeting

✅ Clearly communicate performance insights and growth strategy to executive leadership through data-driven narratives

✅ Contribute to campaign execution when needed, bringing deep hands-on knowledge of paid social, paid search, programmatic, app install campaigns, and measurement tools

✅ Be a thought leader in marketing measurement, including practical application of last-touch, incrementality testing, MMM, and blended attribution

✅ Navigate the post-privacy mobile marketing world, including ATT, SKAN, and first-party data strategies

ASSUMPTION: This role requires a strong blend of strategic thinking and hands-on execution, with a focus on team leadership and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Seven (7) or more years of experience in growth or performance marketing, with a proven track record of driving measurable results across paid digital channels

Required Skills:

• Proven experience managing large-scale UA budgets and forecasting performance tied to business KPIs
• Strong domain expertise in both mobile and web UA, including campaign execution and channel management
• Expertise in measurement strategy and tools (e.g., SKAN, incrementality, MMM, MMPs)
• Experience building and maintaining strong cross-functional partnerships
• Comfortable presenting complex performance trends and strategy recommendations to senior leadership
• Highly organized, accountable, and adaptive — thrives in a dynamic and fast-paced environment
• Passion for innovation, testing, and pushing boundaries of what performance marketing can achieve
• Proficient in data analysis and visualization tools (e.g., Google Analytics, Tableau, Looker)

Preferred Skills:

• Experience in the outdoor and mapping app space
• Experience working both at an agency and in-house, with a strong understanding of how UA strategies differ across environments and how to scale programs effectively in each

ASSUMPTION: Candidates with experience in the outdoor industry and a strong understanding of mobile app marketing will have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: $122,000 to $152,000 upon hire, with potential annual bonus of 10% based on company performance

Benefits:

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits including a no-monthly-cost medical plan
• Parental leave plan of 5 or 13 weeks fully paid
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym
• Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays

Working Hours: Full-time (40 hours per week), with a flexible work arrangement that includes on-site and remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on outdoor navigation and mapping apps

Company Size: 201-500 employees, with a distributed workforce community across several US locations

Founded: 2009, with headquarters in Missoula, MT

Company Description:

• Pioneer in digital outdoor navigation with a suite of apps
• Founded in Montana, with a mission to awaken the adventurer inside everyone
• Committed to compensating all employees fairly and equitably for their contributions

Company Specialties:

• Mobile Applications
• Mapping
• Geospatial
• Digital Navigation
• SaaS
• B2C

Company Website: onXmaps.com

ASSUMPTION: onX is a dynamic, growing company that values diversity, innovation, and a strong work-life balance. Employees enjoy a fast-paced, tech-forward environment with a passion for the outdoors and a commitment to customer success.

📊 Role Analysis

Career Level: Managerial, with potential for growth into a director-level role

Reporting Structure: Reports directly to the Sr. Director, Growth Marketing

Work Arrangement: Hybrid, with a flexible work arrangement that includes on-site and remote work

Growth Opportunities:

• Potential to grow into a director-level role as the team and business expand
• Opportunities to lead high-impact projects and drive strategic initiatives
• Chance to work closely with senior leadership and influence the growth marketing strategy

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the business and advance their career.

🌍 Location & Work Environment

Office Type: Hybrid, with corporate offices in Missoula and Bozeman, MT, and Basecamps and Connection Hubs in various locations across the US

Office Location(s): 1925 Brooks St, Missoula, MT 59801, US; 107 E Oak St, Suite 2A, Bozeman, Montana 59715, US

Geographic Context:

• Bozeman, MT: A vibrant city with a strong outdoor recreation culture, located in the heart of the Rocky Mountains
• Missoula, MT: A growing city with a rich history, nestled in the scenic Missoula Valley

Work Schedule: Full-time (40 hours per week), with a flexible work arrangement that includes on-site and remote work

ASSUMPTION: The hybrid work arrangement offers employees the best of both worlds, with the opportunity to work from home and enjoy the benefits of an on-site office environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth behavioral and skills-based interviews with the hiring manager and cross-functional stakeholders
• Final interview with the Sr. Director, Growth Marketing
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management capabilities
• Data analysis and interpretation skills
• Cross-functional collaboration and communication skills
• Cultural fit and alignment with onX's core values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to performance marketing, user acquisition, and team leadership
• Showcase your ability to analyze data and make data-driven decisions
• Demonstrate your understanding of the outdoor industry and onX's mission and values

ATS Keywords: Performance Marketing, User Acquisition, Team Leadership, Data Analysis, Budget Management, Campaign Execution, Cross-functional Collaboration, Strategic Thinking, Mobile Marketing, B2C Marketing, Measurement Strategy

ASSUMPTION: onX's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization. Applicants should be prepared to discuss their relevant experience and demonstrate their ability to thrive in a dynamic, fast-paced environment.

🛠️ Tools & Technologies

• Google Analytics
• Tableau
• Looker
• Facebook Ads Manager
• Google Ads
• App Annie
• Mixpanel
• Asana
• Slack

ASSUMPTION: The tools and technologies listed are subject to change based on the team's evolving needs and the company's strategic priorities.

👔 Cultural Fit Considerations

Company Values:

• Solve What Matters
• Expedition Together
• Discover New Paths
• Get After It

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and resilient
• Passionate about the outdoors and customer success

Self-Assessment Questions:

• How do you approach solving complex problems and driving results in a fast-paced environment?
• Can you provide an example of a time when you led a team to achieve a significant goal, and how did you ensure their success?
• How do you stay up-to-date with industry trends and best practices in performance marketing and user acquisition?

ASSUMPTION: onX values candidates who are passionate about the outdoors, customer success, and driving results through data-driven decision making and strategic execution.

⚠️ Potential Challenges

• Managing a remote team and fostering a strong company culture
• Navigating the evolving privacy landscape and its impact on mobile marketing strategies
• Balancing short-term performance goals with long-term business objectives
• Managing a large-scale UA budget and optimizing marketing investments across multiple channels
• Adapting to changes in the market and competitive landscape

ASSUMPTION: The challenges listed are inherent to the role and the dynamic nature of the performance marketing industry. Successful candidates will be able to navigate these challenges and drive results in a fast-paced, ever-changing environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong blend of strategic thinking and hands-on execution, with a focus on team leadership and cross-functional collaboration
• The outdoor industry context and onX's mission to awaken the adventurer in everyone make this role unique and appealing to candidates passionate about the outdoors and customer success
• Career progression in this role may include opportunities to lead larger teams and drive strategic initiatives, with the potential to grow into a director-level role

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a strong focus on team leadership and cross-functional collaboration. Candidates with experience in the outdoor industry and a passion for driving results through data-driven decision making will thrive in this role.

📝 Sample Projects

• Developing and executing a multi-channel user acquisition strategy to drive sustainable growth across onX's suite of products
• Optimizing marketing investments and improving ROI across key channels, including paid social, paid search, and programmatic advertising
• Launching and managing campaigns that support top- and bottom-line business outcomes, in collaboration with cross-functional teams

ASSUMPTION: The sample projects listed are representative of the types of initiatives the successful candidate will lead and contribute to in this role. The specific projects may vary based on the team's priorities and the company's strategic goals.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the performance marketing team currently, and how can this role help address them?
• How does onX support the growth and development of its employees, particularly in managerial roles?
• Can you describe the company's approach to cross-functional collaboration and how this role will contribute to it?
• How does onX measure the success of its performance marketing efforts, and what key metrics should I focus on?
• What opportunities exist for this role to make a significant impact on the business and drive strategic initiatives?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to driving results. Candidates should focus on understanding the team's priorities, the company's strategic goals, and the opportunities for growth and impact in this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interviews by researching onX's mission, values, and industry context
• Be ready to discuss your approach to performance marketing, user acquisition, and team leadership
• Follow up with the hiring manager within one week of your final interview to express your enthusiasm for the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.