📌 Core Information
🔹 Job Title: Manager Performance Marketing
🔹 Company: Careem
🔹 Location: Karachi, Pakistan
🔹 Job Type: Full-time, Hybrid (4 days in office, 1 day remote)
🔹 Category: Marketing
🔹 Date Posted: May 26, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (with 30 days remote work from any country annually)
🚀 Job Overview
Key aspects of this role include:
- Overseeing Careem’s digital performance marketing strategies
- Ensuring business requirements are well understood and communicated
- Managing and developing close working relationships with internal teams and media partners
- Setting annual media strategy and leading on account development plans
- Demonstrating innovation across performance marketing and data analytics
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing channels and data analytics.
📋 Key Responsibilities
✅ Responsible for the oversight of Careem’s digital performance marketing
✅ Ensures that business requirements/project briefs are well understood, converted to an internal version, and cascaded to the team
✅ Ensures that business issues are dealt with in an efficient manner
✅ Oversees the implementations of all channels, including Paid Search, Paid Social, Display Programmatic, and Video
✅ Builds and manages close working relationships with internal digital strategy planners and media partners
✅ Sets annual media strategy for all categories and leads on account development plans to maximize long-term performance and growth of the platform overall
ASSUMPTION: This role involves a high level of cross-functional collaboration, stakeholder management, and data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Extensive PPC & data-driven digital strategy experience (7+ years)
Required Skills:
- Proven expertise in Google Marketing Platform (SA 360 / DV 360 / GA 360 / Campaign Manager)
- Strong understanding of attribution and experience working with MMPs like Adjust
- Familiarity with looker studio or other dashboarding tools
- Previous experience with optimizing App campaigns
- Experience with the automation of tasks
- Proven ability to devise and develop strategies, proposals, and pitch to the business
Preferred Skills:
- Fluency in Arabic and/or Urdu
- Experience working in the Middle East or similar emerging markets
ASSUMPTION: Candidates should have a strong background in performance marketing, with a focus on digital channels and data analytics. Previous experience in a similar role or industry is highly desirable.
💰 Compensation & Benefits
Salary Range: PKR 2,500,000 - 3,500,000 per annum (Estimated based on industry standards for a mid-level marketing manager in Karachi)
Benefits:
- Healthcare benefits
- Fitness reimbursements for health activities
- Unlimited vacation days per year
- Work from home one day a week and remotely from any country for 30 days a year
Working Hours: Full-time (40 hours per week, with flexible working hours)
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing manager in Karachi. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Careem operates in the ride-hailing, food delivery, and payments sectors, with a focus on emerging markets in the Middle East and North Africa.
Company Size: Careem has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Careem was founded in 2012 and was acquired by Uber Technologies in 2019. In 2023, e& (formerly Etisalat) became a partner in the Careem Everything App.
Company Description:
- Careem is building the Everything App for the greater Middle East, simplifying daily life with services like ride-hailing, food delivery, and payments
- Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires
- Careem has created earnings for over 3.5 million captains, simplified the lives of over 75 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses
Company Specialties:
- Transportation technology
- Food delivery
- Payments and financial services
Company Website: http://www.careem.com
ASSUMPTION: Careem's focus on emerging markets and its wide range of services present unique challenges and opportunities for employees.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: This role reports directly to the Head of Growth Marketing and oversees a team of performance marketing specialists
Work Arrangement: Hybrid (4 days in office, 1 day remote) with 30 days remote work from any country annually
Growth Opportunities:
- Careem's large and diverse workforce offers ample opportunities for internal mobility and career progression
- The company's focus on innovation and technology provides opportunities to learn and grow in a dynamic environment
- Careem's expansion into new markets and services presents opportunities for employees to take on new challenges and responsibilities
ASSUMPTION: This role offers significant opportunities for career growth and development within Careem's expanding organization.
🌍 Location & Work Environment
Office Type: Careem's Karachi office is located in the heart of the city, providing easy access to amenities and public transportation
Office Location(s): Sharah-e-Faisal Road, Al-Tijarah Center, Karachi, Pakistan
Geographic Context:
- Karachi is the largest city in Pakistan and a major economic hub in the region
- The city offers a diverse range of cultural, historical, and recreational attractions
- Karachi has a subtropical climate, with hot summers and mild winters
Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work from home one day a week
ASSUMPTION: Karachi's vibrant and dynamic environment offers a unique work experience, with ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Data analysis and interpretation skills
- Leadership and team management abilities
- Cultural fit and alignment with Careem's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Careem's business and the regional market
- Prepare a portfolio or examples of your previous work, if applicable
- Research Careem's company culture and values to ensure a strong fit
ATS Keywords: PPC, digital marketing, performance marketing, data analytics, Google Marketing Platform, MMPs, attribution, app campaigns, task automation, strategy development, proposal development, pitching
ASSUMPTION: Careem's recruitment process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.
🛠️ Tools & Technologies
- Google Marketing Platform (SA 360 / DV 360 / GA 360 / Campaign Manager)
- Adjust (MMP)
- Looker Studio (or other dashboarding tools)
- Careem's proprietary tools and platforms
ASSUMPTION: Familiarity with Careem's proprietary tools and platforms may be required for this role.
👔 Cultural Fit Considerations
Company Values:
- One Careem: We succeed together as one team
- Customer Obsessed: We put customers at the heart of everything we do
- Ownership: We take personal responsibility for our work and the outcomes we deliver
Work Style:
- Collaborative and cross-functional teamwork
- Data-driven decision making
- Agile and adaptable approach to work
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional team environment?
- Are you comfortable working with data and using it to inform your decisions?
- Can you adapt to changing priorities and work in an agile manner?
ASSUMPTION: Careem's company culture is characterized by collaboration, customer focus, and a strong sense of ownership and responsibility.
⚠️ Potential Challenges
- Managing a team and stakeholders across multiple time zones and cultures
- Balancing short-term performance targets with long-term strategic goals
- Adapting to Careem's fast-paced and dynamic work environment
- Navigating the unique regulatory and market landscape of the Middle East and North Africa
ASSUMPTION: These challenges are inherent in Careem's fast-growing and diverse organization, and successful candidates will be able to navigate them effectively.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on performance marketing and data analytics
- Careem's unique market and customer base present both opportunities and challenges not typically found in other marketing roles
- Career progression in this role may lead to opportunities in growth marketing, brand marketing, or other related fields within Careem or the broader industry
ASSUMPTION: This role offers a unique blend of marketing and data analytics skills, with a focus on performance and growth.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to drive user acquisition in a new market
- Analyzing user data to identify trends and optimize marketing spend across channels
- Collaborating with cross-functional teams to launch a new product or service and develop a go-to-market strategy
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by a Manager Performance Marketing at Careem.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into Careem's overall growth strategy, and how can I contribute to its success?
- What are the biggest challenges facing the performance marketing team, and how can I help address them?
- How does Careem support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and your own professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your previous work, if applicable
- Follow up with the Careem HR team one week after submission to confirm receipt of your application
- Prepare for interviews by researching Careem's company culture, values, and mission, as well as the regional market and competitive landscape
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
