Manager, Performance Marketing, ANZ

📌 Core Information

🔹 Job Title: Manager, Performance Marketing, ANZ

🔹 Company: Airwallex

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing B2B growth marketing strategies to acquire and retain customers
• Accelerating performance marketing across online and offline channels
• Optimizing digital ad investments and driving continuous testing and iteration
• Collaborating with global marketing, commercial, and strategy teams to drive major impact

ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and a customer-centric approach.

📋 Key Responsibilities

✅ Developing a comprehensive B2B growth marketing strategy across all channels to acquire and retain customers

✅ Accelerating performance marketing by planning and executing online campaigns, including SEM, paid social, display, and ABM advertising

✅ Driving continuous testing and iteration across all performance marketing initiatives to maximize ROI

✅ Unpacking and optimizing "thumb-stopping" digital performance creative, working closely with design and content teams

✅ Analyzing performance rigorously, identifying trends, insights, and opportunities for optimization

✅ Utilizing data to inform strategy and execution, with strong skills in data extraction and manipulation using tools like SQL and deep analytical capabilities within platforms like Looker

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: 6+ years of hands-on experience in performance marketing, preferably at a high-growth scale-up business, with a proven track record of optimizing campaigns towards net customer growth and customer lifetime value (LTV)

Required Skills:

• Deep expertise in managing and optimizing digital ad campaigns across SEM, Meta, and LinkedIn, with a strong understanding of their respective platforms, targeting capabilities, and best practices
• A customer-first approach that allows you to tailor campaigns and communications to specific audience segments and profiles
• The ability to dive deep into data to generate actionable insights, while also maintaining a strategic, high-level perspective
• A results-driven mindset with a hunger to find creative solutions to problems and deliver measurable impact
• Familiarity with digesting, synthesizing, and communicating complex information in an easy-to-understand way

Preferred Skills:

• Prior experience within a high-growth, scale-up business
• Prior experience with managing large scale budgets independently
• Prior experience working with creative agencies and external partners
• Proficiency in SQL for data extraction and analysis, and strong experience with business intelligence tools such as Looker

ASSUMPTION: While the preferred qualifications are not mandatory, they would be beneficial for excelling in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Manager, Performance Marketing role in Sydney, the estimated salary range is AUD 120,000 - 160,000 per annum. This range takes into account the candidate's experience level, the company's size, and the location.

Benefits:

• Competitive benefits package
• Flexible working arrangements
• Opportunities for professional growth and development
• Dynamic and inclusive work environment

Working Hours: Full-time position with standard business hours, Monday to Friday

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically Fintech

Company Size: Airwallex has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration

Founded: Airwallex was founded in 2015 and has since grown into a global leader in the financial services industry

Company Description:

• Airwallex is a leading global payments and financial platform for modern businesses, offering trusted solutions to manage everything from business accounts, payments, treasury, and spend management to embedded finance
• The company empowers businesses of all sizes to unlock new opportunities and grow beyond borders by taking the friction out of global payments and financial operations
• Airwallex supports over 150,000 businesses globally and is trusted by brands such as Brex, Canva, Rippling, Navan, Qantas, SHEIN, and many more

Company Specialties:

• Fintech
• Card
• Business Account
• API
• Multi-currency Wallet
• Global SME Bank
• Payment Acceptance
• Online Payments
• International Transfers
• Issuing
• Acquiring
• Embedded Finance

Company Website: http://www.airwallex.com

ASSUMPTION: Airwallex is a well-established and rapidly growing company with a strong focus on innovation and customer success.

📊 Role Analysis

Career Level: This role is at the manager level, requiring strategic decision-making and leadership skills

Reporting Structure: The Manager, Performance Marketing, ANZ will report directly to the Global Marketing team and collaborate closely with commercial and strategy teams

Work Arrangement: This role is based in Sydney and requires on-site presence, with flexible working arrangements available

Growth Opportunities:

• As Airwallex continues to grow, there will be opportunities for the successful candidate to take on more responsibility and advance their career within the company
• The company encourages professional development and offers opportunities for employees to learn and grow in their roles

ASSUMPTION: This role offers significant growth potential as Airwallex expands its presence in the ANZ region and globally.

🌍 Location & Work Environment

Office Type: Airwallex's Sydney office is a modern, collaborative workspace designed to foster innovation and creativity

Office Location(s): Level 7, 15 William St, Melbourne, VIC 3000, AU

Geographic Context:

• Sydney is the largest and most populous city in Australia, offering a vibrant and multicultural lifestyle
• The city is known for its beautiful harbor, iconic landmarks, and diverse neighborhoods
• Sydney's thriving business ecosystem provides ample opportunities for networking and professional growth

Work Schedule: Standard business hours, Monday to Friday, with flexibility for remote work as needed

ASSUMPTION: Airwallex's Sydney office provides a dynamic and engaging work environment that supports collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the global marketing team
• Final round interview with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation abilities
• Communication and presentation skills
• Cultural fit and alignment with Airwallex's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Airwallex's business and the ANZ market
• Showcase your ability to develop and execute effective performance marketing strategies
• Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and the company

ATS Keywords: Performance Marketing, B2B Marketing, Digital Advertising, Data Analysis, Campaign Optimization, Customer Acquisition, SEM, Paid Social, Display Advertising, A/B Testing, SQL, Looker, Creative Strategy, Customer Lifetime Value, Audience Targeting, Budget Management

ASSUMPTION: Airwallex's application process is designed to assess the candidate's skills and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• Looker
• SQL
• Asana or similar project management tools

ASSUMPTION: The successful candidate will be proficient in using the tools and technologies listed above and be open to learning and adopting new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Inclusive
• Accountable

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and resilient

Self-Assessment Questions:

• How do you ensure that your marketing strategies align with Airwallex's customer-centric approach?
• Can you describe a time when you had to adapt to a significant change in your work environment or strategy, and how you handled it?
• How do you approach collaboration and knowledge-sharing with team members and stakeholders?

ASSUMPTION: Airwallex values candidates who are passionate about their work, committed to continuous learning, and eager to contribute to the company's success.

⚠️ Potential Challenges

• Managing large-scale budgets and optimizing ad investments across multiple channels
• Keeping up with the fast-paced and ever-evolving digital marketing landscape
• Balancing strategic thinking with day-to-day tactical execution
• Collaborating effectively with global teams across different time zones

ASSUMPTION: The successful candidate will be able to navigate these challenges and thrive in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on the ANZ region and the opportunity to drive significant impact on Airwallex's growth in the market
• Compared to similar roles in the industry, this position offers a high level of autonomy and responsibility
• Career progression opportunities are abundant, given Airwallex's rapid growth and expansion

ASSUMPTION: This role offers a unique combination of strategic decision-making, hands-on execution, and the opportunity to make a significant impact on Airwallex's growth in the ANZ region.

📝 Sample Projects

• Developing and executing a comprehensive B2B growth marketing strategy to acquire and retain customers in the ANZ region
• Optimizing digital ad investments across SEM, paid social, and display channels to maximize ROI
• Collaborating with global marketing, commercial, and strategy teams to drive major impact on Airwallex's growth in the ANZ market

ASSUMPTION: The successful candidate will have experience working on similar projects and be able to hit the ground running in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Airwallex's performance marketing efforts in the ANZ region, and where this role fits into the company's growth strategy?
• How does the global marketing team support and collaborate with regional marketing teams, and what are the expectations for this role in that regard?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Airwallex approach continuous learning and professional development for its employees?
• What are the most rewarding aspects of working at Airwallex, according to current employees?

ASSUMPTION: Asking thoughtful and well-researched questions demonstrates your interest in the role and the company, and helps you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Airwallex careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching Airwallex's business and the ANZ market, and developing thoughtful questions to ask
• Follow up with the hiring manager after your interview to express your interest in the role and the company
• If you are selected for the role, be prepared to provide references and complete a background check

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.