📌 Core Information
🔹 Job Title: Manager - Performance Marketing
🔹 Company: Samsung Electronics
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: On-site
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing regional strategy for paid media and performance marketing across D2C digital channels
- Providing strategic guidance to regional offices and agencies to achieve exceptional results
- Overseeing campaign development, optimization, and A/B testing to maximize ROI
- Conducting weekly business reviews and implementing best practices across subsidiaries
- Acting as a regional center of excellence for SEO and leading strategic natural search projects
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and stakeholder communication to drive high-ROI campaigns and enhance digital visibility across the MENA region.
📋 Key Responsibilities
✅ Supporting regional strategy for paid media & performance marketing
✅ Strategic guidance and execution
✅ Campaign development and optimization
✅ Subsidiary governance
✅ SEO strategy and execution
✅ Data analysis and insights
✅ Stakeholder communication
✅ Vendor and agency management
✅ Cross-functional collaboration
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and cross-functional collaboration to drive performance marketing success across the region.
🎯 Required Qualifications
Education: Bachelor's degree with 8 years of experience, or Master's degree with 6 years of experience
Experience: Minimum of 8 years of related work experience within a fast-growing eCommerce environment
Required Skills:
- Expertise in managing paid media/performance marketing campaigns across all major platforms
- Advanced Excel skills for data analysis and reporting
- Decent knowledge of technology tools and platforms related to marketing and e-commerce
- Familiarity with website analytics tools like Google Analytics
- Strong analytical skills to track and generate data-based insights
- Strong understanding of data reporting and digital advertising best practices
Preferred Skills:
- Knowledge of e-commerce trends, competitive landscape, and digital customer experience
- Ability to multitask efficiently, while being well-organized and maintaining high attention to detail
- Excellent time management to work on tight deadlines and handle pressure
- Ability to operate comfortably and optimally in a fast-paced and highly dynamic environment
- Innovative and solutions-oriented mindset
ASSUMPTION: Given the role's focus on data-driven decision-making, strong analytical skills, and experience in performance marketing are crucial for success.
💰 Compensation & Benefits
Salary Range: A150,000 - A250,000 per annum (Estimated based on industry standards for a senior marketing role in Dubai)
Benefits:
- Health insurance
- Retirement plans
- Employee discounts on Samsung products
Working Hours: Full-time (40 hours/week) with flexible working hours and remote work options available
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Dubai. Benefits may vary based on the company's global benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Samsung Electronics operates in the IT Services and IT Consulting industry, focusing on providing innovative technology solutions and services to businesses.
Company Size: Samsung Electronics France has 501-1,000 employees, offering a mid-sized company environment with opportunities for collaboration and growth.
Founded: Samsung Electronics was founded in 1969 and has since grown into a global leader in the electronics industry.
Company Description:
- Samsung Electronics is a global leader in consumer electronics, IT, and mobile communications, committed to driving innovation and creating new experiences for customers.
- The company focuses on delivering high-quality products and services that enhance people's lives and contribute to a sustainable future.
- Samsung Electronics France is dedicated to providing tailored technology solutions and support to businesses in the region.
Company Specialties:
- Consumer electronics
- IT and mobile communications
- Business solutions and services
Company Website: Samsung Electronics France
ASSUMPTION: Samsung Electronics is a well-established global company with a strong presence in the IT industry. The company's focus on innovation and customer-centric approach creates an environment that values continuous learning and improvement.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Regional Marketing Director and oversees a team of marketing professionals across the MENA region.
Work Arrangement: On-site with flexible working hours and remote work options available
Growth Opportunities:
- Progression to a regional director role within the marketing department
- Expansion into other business units or functions within Samsung Electronics
- International assignments or relocation opportunities
ASSUMPTION: This role offers significant growth opportunities within the company, both in terms of career progression and international exposure.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): Butterfly Building, Tower A, Dubai Media City, Dubai, UAE
Geographic Context:
- Dubai is a major business hub in the Middle East, offering a multicultural environment and numerous networking opportunities
- The Dubai Media City location provides easy access to public transportation and nearby amenities
- Dubai offers a competitive job market with ample opportunities for professional growth and development
Work Schedule: Full-time (40 hours/week) with flexible working hours and remote work options available
ASSUMPTION: The Dubai office provides a modern and collaborative work environment, with easy access to public transportation and nearby amenities. The multicultural environment in Dubai offers numerous networking opportunities and a competitive job market.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation
- Communication and presentation skills
- Cultural fit and alignment with Samsung's values
Application Tips:
- Highlight relevant experience and achievements in performance marketing, SEO, and data analysis
- Tailor your resume and cover letter to emphasize your skills and experience in relation to the job description
- Prepare examples of successful campaigns or projects that demonstrate your ability to drive results and optimize performance
ATS Keywords: Performance Marketing, SEO, Data Analysis, Paid Media, eCommerce, Campaign Development, A/B Testing, Stakeholder Communication, Vendor Management, Cross-Functional Collaboration, Digital Marketing, Analytical Skills, Time Management, Interpersonal Skills, Market Dynamics, Technology Tools
ASSUMPTION: The application process for this role is likely to involve multiple interviews, focusing on strategic thinking, data analysis, and cultural fit. Applicants should highlight their relevant experience and achievements in performance marketing, SEO, and data analysis to demonstrate their qualifications for the role.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Meta Ads (Facebook Ads)
- Affiliate networks
- SEO tools (e.g., SEMrush, Ahrefs)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: This role requires proficiency in various marketing and analytics tools to effectively manage performance marketing campaigns and analyze data.
👔 Cultural Fit Considerations
Company Values:
- People
- Excellence
- Change
- Integrity
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
Self-Assessment Questions:
- How do you embody Samsung's values in your daily work?
- Can you provide an example of a time when you drove results through data analysis and strategic thinking?
- How do you approach working in a collaborative, cross-functional team environment?
ASSUMPTION: Samsung values a collaborative, data-driven, and adaptable work environment. Applicants should be able to demonstrate their alignment with these values and provide examples of their ability to work effectively in a team and drive results through data analysis.
⚠️ Potential Challenges
- Managing multiple stakeholders across the MENA region
- Keeping up with the fast-paced and dynamic nature of the digital marketing landscape
- Balancing strategic planning with hands-on campaign management
- Adapting to cultural differences and working with remote teams
ASSUMPTION: This role presents several challenges, including managing multiple stakeholders, keeping up with industry trends, and balancing strategic planning with hands-on campaign management. Applicants should be prepared to demonstrate their ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
📈 Similar Roles Comparison
- This role differs from related positions in its regional focus and the need to oversee and support multiple subsidiaries across the MENA region
- Industry-specific context: The MENA region presents unique cultural and linguistic challenges that require a nuanced understanding of local markets and consumer behavior
- Career path comparison: This role offers significant growth opportunities within the company, both in terms of career progression and international exposure
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other regions. Applicants should be prepared to demonstrate their understanding of the MENA region and their ability to manage multiple subsidiaries effectively.
📝 Sample Projects
- Developing and executing a regional paid media strategy that drives high-ROI campaigns across multiple channels and markets
- Conducting a comprehensive SEO audit and implementing strategic optimizations to enhance organic search visibility and drive traffic
- Analyzing campaign performance data to identify trends, optimize targeting, and improve conversion rates
ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and hands-on nature of the role, requiring applicants to possess a strong understanding of performance marketing, SEO, and data analysis.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the regional marketing organization?
- What are the key priorities for this role in the first 90 days?
- How does Samsung support the professional development and growth of its employees?
- What are the key challenges facing the performance marketing team in the MENA region, and how can this role address them?
- How does Samsung approach cross-functional collaboration and stakeholder communication within the marketing department?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, team structure, and professional development opportunities, as well as the company's approach to cross-functional collaboration and stakeholder communication.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in performance marketing, SEO, and data analysis
- Prepare examples of successful campaigns or projects that demonstrate your ability to drive results and optimize performance
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
