📌 Core Information
🔹 Job Title: Werkstudent Performance Marketing (m/w/d)
🔹 Company: REWE Group
🔹 Location: Frankfurt, Hesse, Germany
🔹 Job Type: Part-time, Temporary (1 year)
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Supporting the online marketing team in managing and optimizing SEA and Metasearch channels
- Creating and updating SEA brand bidding strategies and writing ad texts
- Conducting analyses and reports on campaign performance
- Preparing information on market and trend developments, especially from Google data and insights
ASSUMPTION: This role is ideal for students seeking practical experience in performance marketing and a chance to apply their analytical skills in a real-world setting.
📋 Key Responsibilities
✅ Supporting the online marketing team in the management and optimization of SEA and Metasearch channels
✅ Creating and updating SEA brand bidding strategies and writing ad texts
✅ Conducting hygiene and cleaning measures in Google Ads accounts to ensure campaign quality
✅ Analyzing and reporting on campaign performance and deriving recommendations
✅ Preparing information on market and trend developments, especially from Google data and insights
ASSUMPTION: The role requires a strong analytical mindset and a keen interest in online marketing, particularly SEA.
🎯 Required Qualifications
Education: Currently enrolled in a degree program, ideally in business administration, marketing, media, or a related field
Experience: No professional experience required, but some experience or basic knowledge in SEA is preferred
Required Skills:
- Strong interest in online marketing, particularly SEA
- Analytical thinking and proficiency in Excel
- Reliability and team spirit
- Ability to work independently
Preferred Skills:
- Basic knowledge of Google Ads and other relevant tools
- Experience in market research or data analysis
ASSUMPTION: While no professional experience is required, a strong interest in online marketing and relevant skills will be crucial for success in this role.
💰 Compensation & Benefits
Salary Range: €1,500 - €2,000 per month (based on German student worker standards)
Benefits:
- 30 days vacation
- Canteen
- Attractive employee discounts
- Holiday and Christmas bonus
- Flexible working hours
- Mobile working
- Job bike
- Subsidized Germany ticket
- Training and development opportunities
- Fitness and wellness offers
- 30 days workation in EU countries
Working Hours: 20 hours per week
ASSUMPTION: The salary range is estimated based on typical German student worker salaries for similar roles. Benefits are extensive and reflect the company's commitment to employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (specifically, travel and tourism)
Company Size: 10,001+ employees (large enterprise)
Founded: 1927
Company Description:
- REWE Group is a leading trade and tourism group in Germany and Europe
- Operates in various sectors, including supermarkets, discounters, drugstores, DIY stores, and travel agencies
- Emphasizes innovation, reliability, and attractive benefits for employees
Company Specialties:
- Retail
- Tourism
- Online marketing
Company Website: www.rewe-group.com
ASSUMPTION: REWE Group's extensive experience and size provide a stable and diverse work environment for students seeking practical experience.
📊 Role Analysis
Career Level: Entry-level (Werkstudent)
Reporting Structure: Reports directly to the online marketing team
Work Arrangement: Part-time, on-site (with hybrid flexibility)
Growth Opportunities:
- Gain practical experience in performance marketing
- Develop analytical and project management skills
- Potential for full-time employment after graduation
ASSUMPTION: This role offers valuable experience and the opportunity to grow within the company, given strong performance.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Frankfurt, Germany
Geographic Context:
- Frankfurt is a major city in Germany, known for its vibrant culture and international business scene
- The office is located in the heart of the city, offering easy access to public transportation and amenities
- The city offers a high quality of life, with numerous parks, museums, and entertainment options
Work Schedule: 20 hours per week, with flexible hours and the possibility of remote work
ASSUMPTION: The location and work environment provide a dynamic and engaging setting for students to gain practical experience and develop their skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Decision and offer
Key Assessment Areas:
- Relevant skills and experience
- Motivation and interest in the role
- Analytical thinking and problem-solving abilities
- Cultural fit and teamwork skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your enthusiasm for online marketing and the role
- Prepare for behavioral and situational interview questions
- Research the company and the role to show your interest and understanding
ATS Keywords: Performance Marketing, SEA, Online Marketing, Analytical Thinking, Excel, Team Spirit, Reliability, Independent Work
ASSUMPTION: The application process is straightforward and focuses on assessing the candidate's skills, motivation, and cultural fit.
🛠️ Tools & Technologies
- Google Ads
- Google Analytics
- Microsoft Excel
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for success in the role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Reliability
- Attractive benefits for employees
Work Style:
- Collaborative and team-oriented
- Results-driven and analytical
- Adaptable and open to learning
Self-Assessment Questions:
- Do you have a strong interest in online marketing, particularly SEA?
- Are you comfortable working in a team and collaborating with others?
- Do you possess strong analytical skills and enjoy working with data?
ASSUMPTION: Candidates who align with REWE Group's values and work style will be more likely to succeed and enjoy their experience in the role.
⚠️ Potential Challenges
- Balancing work and study commitments
- Keeping up with the fast-paced nature of online marketing
- Adapting to a large enterprise environment
- Developing a strong understanding of the company's various business sectors
ASSUMPTION: These challenges can be overcome with strong time management, adaptability, and a willingness to learn.
📈 Similar Roles Comparison
- Unlike full-time roles, this Werkstudent position offers the opportunity to gain practical experience while studying
- Compared to other student worker roles, this position offers a comprehensive range of responsibilities and attractive benefits
- Career progression may involve transitioning to a full-time role within the company after graduation
ASSUMPTION: This role provides a unique opportunity for students to gain practical experience and develop their skills in a supportive and engaging environment.
📝 Sample Projects
- Conducting a comprehensive analysis of the company's SEA campaigns and providing data-driven recommendations
- Assisting in the optimization of Metasearch campaigns to improve performance and efficiency
- Preparing a detailed report on market trends and developments in the online travel industry
ASSUMPTION: These projects are designed to challenge and engage students, providing them with valuable experience and insights.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the broader online marketing strategy for the company?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for student workers?
- What is the typical career path for someone in this role?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare for the interview by researching the company and role, and practicing common interview questions
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
