Non-Enterprise Performance Marketing Manager

📌 Core Information

🔹 Job Title: Non-Enterprise Performance Marketing Manager

🔹 Company: Hapn

🔹 Location: Remote - USA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Direct revenue impact by managing a mid-six-figure monthly budget
• End-to-end ownership of performance marketing campaigns
• Cross-functional team collaboration with marketplace, content, and product managers
• Performance-driven pay with quarterly variable compensation

ASSUMPTION: This role requires a high level of self-motivation and initiative, as well as strong analytical and communication skills.

📋 Key Responsibilities

✅ Plan and manage ≥ $100k/mo across Amazon Sponsored Ads, Amazon DSP, Google Ads, Walmart Connect, and Meta

✅ Own bid strategy, audience segmentation, negative keyword hygiene, and budget pacing

✅ Design and run rapid A/B experiments; translate results into next iterations

✅ Deliver weekly performance reports with clear actions and ROAS/CAC context

✅ Partner with content and marketplace leads to align keyword lists, competitor targeting, and creative refreshes

✅ Monitor attribution paths to refine spend allocation

✅ Stay current on platform betas, algorithm shifts, and industry best practices; educate the team

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous learning.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5+ years running performance marketing budgets ≥ $100k/mo with profit accountability

Required Skills:

• Expert in Amazon Ads & Amazon DSP
• Proven results scaling DTC or marketplace brands on at least two of: Google, Meta, Walmart
• Advanced Excel/Sheets (lookups, pivot, power query)
• Analytical mindset: fluent in ROAS, MER, LTV/CAC, incrementality, and statistical significance
• Self-starter who thrives in lean teams; able to prioritize without guardrails
• Excellent written/verbal English; crisp presenter of insights

Preferred Skills:

• Google Ads & Amazon Ads certifications
• Experience with GA4 event setup
• Familiarity with affiliate networks or influencer-paid amplification
• Knowledge of creative testing frameworks and briefing designers/video editors

ASSUMPTION: Candidates with experience in the DTC or marketplace industries and a strong analytical background are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a mid-level marketing role with 2-5 years of experience)

Benefits:

• Competitive base salary
• Quarterly variable compensation tied to product performance
• Equity in a fast-growing company
• Comprehensive health, dental, and vision coverage
• Flexible remote work with a strong remote-first culture
• Professional development and clear career growth opportunities
• Access to cutting-edge tools and technology
• Collaborative, fast-paced environment with regular virtual team-building events

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (specifically, GPS tracking and telematics solutions)

Company Size: 51-200 employees (remote-first with teammates across multiple time zones)

Founded: 2009 (with 16 years of experience handling billions of IOT messages and sending millions of notifications across more than 300K customers)

Company Description:

• Hapn specializes in GPS tracking and telematics solutions for both business and consumer markets
• The company prides itself on rapid iteration, data-driven decision making, and cross-functional collaboration
• Hapn supports businesses 24/7/365 with an industry-leading 99% uptime and offers a powerful and well-documented API for builders

Company Specialties:

• GPS tracking and telematics solutions
• Data-driven decision making
• Cross-functional collaboration
• API integration for builders

Company Website: gethapn.com

ASSUMPTION: Hapn's focus on data-driven decision making and cross-functional collaboration creates an environment that values analytical and communicative individuals.

📊 Role Analysis

Career Level: Mid-level marketing role with 2-5 years of experience

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with cross-functional teams, including marketplace, content, and product managers

Work Arrangement: Remote solely, with teammates across multiple time zones

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department
• Opportunity to work on high-impact projects with a significant budget and direct revenue impact
• Chance to learn and grow within a fast-paced, data-driven environment

ASSUMPTION: This role offers significant growth opportunities for the right candidate, as Hapn is a fast-growing company with a strong focus on data-driven decision making.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): N/A (remote work only)

Geographic Context:

• Hapn is a remote-first company with teammates across multiple time zones
• The United States is the primary location for remote employees
• Hapn's headquarters is in Tampa, FL

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The remote work environment at Hapn requires strong self-motivation, time management, and communication skills.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Performance marketing assessment or case study to evaluate analytical and strategic skills
• Final interview with the Marketing Manager to discuss the role, team dynamics, and career growth opportunities

Key Assessment Areas:

• Analytical skills and data-driven decision making
• Campaign planning and execution
• Communication and collaboration skills
• Cultural fit and alignment with Hapn's values

Application Tips:

• Highlight relevant experience and achievements in performance marketing, with a focus on driving profitable growth
• Tailor your resume and cover letter to emphasize your analytical skills and data-driven approach
• Prepare for the performance marketing assessment or case study by brushing up on your knowledge of Amazon Ads, Google Ads, Walmart Sponsored Products, and Meta

ATS Keywords: Performance marketing, Amazon Ads, Google Ads, Walmart Sponsored Products, Meta, data analysis, A/B testing, budget management, audience segmentation, creative testing, Excel, analytical mindset, self-starter, collaboration, communication

ASSUMPTION: The interview process at Hapn is designed to assess candidates' analytical skills, strategic thinking, and cultural fit, with a strong focus on data-driven decision making.

🛠️ Tools & Technologies

• Amazon Ads (including Amazon DSP)
• Google Ads (Search, Shopping, YouTube)
• Walmart Connect
• Meta
• Excel/Sheets
• GA4
• Amazon Marketing Cloud
• Post-purchase surveys

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily for campaign management, data analysis, and reporting.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Cross-functional collaboration
• Rapid iteration and continuous learning
• Customer-centric approach

Work Style:

• Self-motivated and proactive
• Strong analytical and communication skills
• Ability to work independently and in a remote team environment
• Focused on driving profitable growth and continuous improvement

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy analyzing data to make informed decisions?
• Are you comfortable working remotely and managing your time effectively?
• Do you have strong communication skills and enjoy collaborating with cross-functional teams?
• Are you proactive and able to take initiative without constant guidance?

ASSUMPTION: Hapn values candidates who are strong analytical thinkers, self-motivated, and able to work effectively in a remote, cross-functional team environment.

⚠️ Potential Challenges

• Managing a significant monthly budget with direct revenue impact
• Working remotely with teammates across multiple time zones
• Keeping up with platform betas, algorithm shifts, and industry best practices
• Balancing the need for data-driven decision making with the need for rapid iteration and continuous learning

ASSUMPTION: These challenges require strong analytical skills, self-motivation, and the ability to work effectively in a remote, cross-functional team environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on direct revenue impact and end-to-end ownership of performance marketing campaigns
• Hapn's strong focus on data-driven decision making and cross-functional collaboration sets it apart from other companies in the industry
• Career paths within Hapn may vary depending on the candidate's skills, interests, and the company's growth and evolution

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry, with a strong focus on data-driven decision making and cross-functional collaboration.

📝 Sample Projects

• Developing and executing a comprehensive performance marketing strategy for a new product launch
• Optimizing campaign structures and bid strategies to improve ROAS and CAC
• Conducting A/B tests to refine creative, audience targeting, and placement strategies

ASSUMPTION: These sample projects illustrate the data-driven, strategic, and collaborative nature of the role, with a focus on driving profitable growth and continuous improvement.

❓ Key Questions to Ask During Interview

• How does Hapn support the growth and development of its marketing team members?
• Can you describe the team dynamics and collaboration between marketing, product, and other departments?
• How does Hapn balance the need for data-driven decision making with the need for rapid iteration and continuous learning?
• What are the most significant challenges facing the performance marketing team in the next 6-12 months, and how can this role help address them?
• How does Hapn measure the success of its performance marketing efforts, and how can this role contribute to those metrics?

ASSUMPTION: These questions help assess the company's culture, team dynamics, and growth opportunities, as well as the role's impact on the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in performance marketing, with a focus on driving profitable growth
• Prepare for the performance marketing assessment or case study by brushing up on your knowledge of Amazon Ads, Google Ads, Walmart Sponsored Products, and Meta
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.