Manager, Product Marketing & Growth Innovation

📌 Core Information

🔹 Job Title: Manager, Product Marketing & Growth Innovation

🔹 Company: Delivery Hero

🔹 Location: Singapore

🔹 Job Type: On-site

🔹 Category: 📦 Product Marketing, 🚀 Growth Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of product-marketing initiatives
• Collaboration with cross-functional teams to design impactful features
• Creating frameworks for consistent and efficient execution of campaigns
• Leveraging data-driven insights to align marketing effectiveness with business goals

ASSUMPTION: The emphasis seems to be on bridging product marketing with growth innovation to scale initiatives across various Delivery Hero brands. The job likely involves frequent analytics and strategic planning sessions.

📋 Key Responsibilities

✅ Strategic planning and execution of product-marketing campaigns

✅ Collaborating with Product, Regional, and local teams for feature design

✅ Creation and implementation of marketing frameworks

✅ Using data-driven insights to optimize marketing campaigns

✅ Identifying and executing app marketing optimizations

✅ Developing strategic coordination for campaign alignment and user lifecycle maximization

✅ Conducting app UX audits for improvement opportunities

✅ Project management and coordination with marketing teams

ASSUMPTION: Responsibilities are centered around increasing user engagement and conversion through product marketing initiatives and insights-driven improvements. There will be substantial project management and cross-departmental coordination.

🎯 Required Qualifications

Education: Not specified, but likely requires a degree in Marketing, Business, or related fields

Experience: Minimum of 5 years in user growth, product marketing, or product operations with a B2C focus

Required Skills:

• Marketing processes and campaign management expertise
• Customer-centric and analytical mindset
• Exceptional communication and stakeholder engagement skills
• Experience with strategic planning and project management

Preferred Skills:

• Proficiency in SQL analysis
• Experience with app UX optimization

ASSUMPTION: Preferred qualifications include technical skills with data tools like SQL, aligning with the job emphasis on analytics and strategic improvements.

💰 Compensation & Benefits

Salary Range: Not specified; competitive industry standards suggested formulating expectations

Benefits:

• Health insurance and wellness programs
• Opportunities for professional development
• Travel and relocation support

Working Hours: 40 hours per week; typically follows a standard workweek with potential on-site flexibility

ASSUMPTION: While specific benefits aren't detailed, industry norms suggest health and wellness are standard. The role's strategic nature might also require occasional additional hours.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 10,001+ employees, indicating a highly structured and resource-rich environment

Founded: Not specified; but has operated since 2011 as part of Delivery Hero

Company Description:

• Global leader in local delivery services
• Operates in over 70 countries worldwide
• Pioneered a tech-driven approach to logistics and delivery

Company Specialties:

• Online food ordering
• eCommerce and technology innovations
• Deployment of machine learning in logistics

Company Website: http://www.deliveryhero.com

ASSUMPTION: With its Berlin headquarters and global presence, Delivery Hero combines technology prowess with a people-centric approach to service.

📊 Role Analysis

Career Level: Mid to senior level, suitable for individuals with a strong background in product and growth marketing

Reporting Structure: Likely reports to a senior manager or director within the marketing or product department

Work Arrangement: On-site with potential travel across regional offices or project locations

Growth Opportunities:

• Leadership development within a renowned global company
• Expanding professional networks across diverse markets
• Access to cutting-edge marketing and technology practices

ASSUMPTION: The position is pivotal for personal growth and organizational impact, with solid potential for advancement and professional development.

🌍 Location & Work Environment

Office Type: Corporate office environment with modern amenities and design

Office Location(s): Singapore

Geographic Context:

• Located in a major business hub— Singapore
• Vibrant tech and startup ecosystem
• Offers a rich blend of cultural diversity and professional opportunities

Work Schedule: Standard working hours with some flexibility to accommodate campaigns and cross-time-zone collaborations

ASSUMPTION: The Singapore office is strategically placed, offering exposure to a rapidly evolving marketing landscape across the Asia-Pacific region.

💼 Interview & Application Insights

Typical Process:

• Initial application review and resume screening
• Phone interview with HR or hiring manager
• Technical assessment or case study presentation
• On-site or video interviews with team leads and decision-makers

Key Assessment Areas:

• Analytical and strategic planning capabilities
• Experience in marketing and product management
• Communication skills and ability to influence

Application Tips:

• Highlight experience with data-driven marketing strategies
• Emphasize leadership roles and project management experience
• Prepare for discussions on previous campaigns and results achieved

ATS Keywords: Product Marketing, User Growth, Campaign Coordination, UX Improvements, Data Analysis

ASSUMPTION: Interviews will likely assess ability to manage dynamic marketing projects and innovate in a B2C-focused environment.

🛠️ Tools & Technologies

• SQL for data analysis and insights
• Marketing automation platforms
• App UX/Audit tools

ASSUMPTION: Technical tools are used for enhancing marketing efficiency and product improvements, requiring familiarity with analytics and automation technologies.

👔 Cultural Fit Considerations

Company Values:

• Innovation-driven growth
• Commitment to customer satisfaction
• Collaborative and inclusive culture

Work Style:

• Fast-paced and adaptable
• Emphasis on team collaboration
• Goal-oriented with a focus on results

Self-Assessment Questions:

• How do you handle complex project coordination?
• What is your approach to leveraging data for marketing insights?
• Describe a time when you led a successful product launch.

ASSUMPTION: The ideal candidate thrives in a competitive environment, is solutions-focused, and values diversity in team dynamics.

⚠️ Potential Challenges

• Navigating cross-functional responsibilities
• Keeping up with fast-paced market demands
• Ensuring alignment under a shared global strategy
• Adapting strategies across diverse markets

ASSUMPTION: Challenges will revolve around maintaining effectiveness in a complex, multi-regional business setting that demands continuous innovation.

📈 Similar Roles Comparison

• Product Manager: Focuses more on product lifecycle and feature prioritization
• Growth Hacker: Centered on experimental and rapid user acquisition techniques
• Marketing Specialist: Typically more narrowly focused on executing specific campaigns

ASSUMPTION: This role sits at the intersection of strategic influence and operational execution, combining elements found in complementary marketing and product roles.

📝 Sample Projects

• Development and launch of a new marketing playbook
• Coordination of a regional marketing growth initiative
• App user experience improvement project based on audit findings

ASSUMPTION: Projects likely range from data-focused strategic initiatives to hands-on campaign management and enhancement of app features.

❓ Key Questions to Ask During Interview

• How does this role support the overarching strategic goals of Delivery Hero?
• What are the immediate priorities for this role in the first six months?
• How does the company support cross-functional collaboration?
• What are the key performance indicators for success in this position?
• What technologies and tools will I have access to in this role?

ASSUMPTION: Questions align with clarifying expectations, access to resources, and understanding of role impact within the organizational strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company careers page
• Prepare a resume highlighting relevant marketing and growth accomplishments
• Include a cover letter with insights on how you can contribute to the team's success
• Await communication for a potential initial interview
• Prepare for scenario-based questions likely to be covered in later interviews

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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