📌 Core Information
🔹 Job Title: Manager, Product Marketing Strategist-1
🔹 Company: CVS Health
🔹 Location: Woonsocket, Rhode Island, United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Telecommute)
🚀 Job Overview
Key aspects of this role include:
- Driving growth through product and service offerings to B2B and B2C audiences
- Executing multi-channel marketing plans to reach specific business and marketing goals
- Managing relationships with business partners across the organization
- Working in dynamic cross-functional teams and owning the execution of multiple projects
ASSUMPTION: This role requires a high level of independence, self-motivation, and strong project management skills to succeed in a dynamic, fast-paced environment.
📋 Key Responsibilities
✅ Participate in cross-functional working team meetings related to new products and services development and go-to-market strategies
✅ Execute and manage marketing strategies leveraging paid, earned, and owned channels to drive awareness and demand for product growth
✅ Execute member/patient enrollment campaigns to deliver product value to payors and their members
✅ Manage and develop strong, collaborative relationships with business partners across the organization to ensure marketing initiatives meet launch deadlines, on time and in budget
✅ Develop and maintain marketing project schedules and status reports as well as presentations that communicate project updates and/or milestones
✅ Act as an independent self-starter and anticipate requests to properly execute projects and initiatives
✅ Establish and leverage analytics to measure campaign success; continuously optimize and innovate to deliver desired results
ASSUMPTION: This role requires a strong understanding of both B2B and B2C marketing strategies, as well as the ability to adapt to different target audiences and channels.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent professional work experience required
Experience: 5+ years of product marketing experience, with a focus on leveraging a surround sound/cross-channel approach
Required Skills:
- Proven ability to partner cross-functionally at all levels of the organization to ensure bringing both leadership and influence
- Able to navigate a complex organization, with experience working effectively in an organization of considerable size, scope, and complexity
- Ability to synthesize and structure complex information and deliver it in a clear and compelling way through strong storytelling and quantitative and qualitative evidence
Preferred Skills:
- Experience in the health care industry
- Fluency in Spanish
ASSUMPTION: While not explicitly stated, experience in the health care industry and/or fluency in Spanish may be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $54,300.00 - $145,860.00 per year (Based on industry standards for a Marketing Manager role with 5-10 years of experience)
Benefits:
- Affordable medical plan options
- 401(k) plan (including matching company contributions)
- Employee stock purchase plan
- Wellness screenings
- Tobacco cessation and weight management programs
- Confidential counseling and financial coaching
- Paid time off
- Flexible work schedules
- Family leave
- Dependent care resources
- Colleague assistance programs
- Tuition assistance
- Retiree medical access
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with 5-10 years of experience. Actual compensation may vary based on factors such as experience, education, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Health Care
Company Size: 10,001+ employees (Enterprise-level)
Founded: 1963
Company Description:
- CVS Health is the leading health solutions company, delivering care like no one else can
- They reach more people and improve the health of communities across America through their local presence, digital channels, and over 300,000 dedicated colleagues
- CVS Health offers a wide range of health care services, including retail pharmacy, pharmacy benefits management, health insurance, and health care services
Company Specialties:
- Retail
- Pharmacy Benefits Management
- Health Insurance
- Health Care
- Pharmacy
- Care Management
- and Primary Care
Company Website: CVSHealth.com
ASSUMPTION: CVS Health is a well-established, enterprise-level company with a strong presence in the health care industry. They offer a wide range of health care services and have a significant impact on the communities they serve.
📊 Role Analysis
Career Level: Mid-level to Senior-level Marketing Manager
Reporting Structure: This role reports directly to the Director of Product Marketing
Work Arrangement: Remote (Telecommute) with the option for on-site work at the company's headquarters in Woonsocket, RI
Growth Opportunities:
- Potential advancement to a Director or Senior Director role within the Product Marketing team
- Opportunities to work on high-impact projects and initiatives that drive business growth
- Access to professional development and training opportunities
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the Product Marketing team and take on more strategic responsibilities.
🌍 Location & Work Environment
Office Type: Hybrid (Remote and On-site)
Office Location(s): Woonsocket, RI (Headquarters); Scottsdale, AZ; Northbrook, IL; Irving, TX; Pittsburgh, PA
Geographic Context:
- Woonsocket, RI is located in the northeastern United States, approximately 30 minutes north of Providence
- The area offers a mix of urban and suburban living, with access to cultural attractions, outdoor recreation, and a variety of dining and entertainment options
- CVS Health's headquarters is located in a suburban office park, with on-site amenities including a cafeteria, fitness center, and walking trails
Work Schedule: Flexible, with the ability to work remotely and set one's own schedule, within reason and as approved by management
ASSUMPTION: This role offers a flexible work environment, with the ability to work remotely and set one's own schedule, within reason and as approved by management.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- In-depth phone or video interview with the hiring manager
- On-site or virtual interview with additional team members
- Final interview with the Director of Product Marketing
Key Assessment Areas:
- Marketing strategy and campaign development
- Cross-functional collaboration and stakeholder management
- Project management and prioritization
- Data analysis and interpretation
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your experience with B2B and B2C marketing strategies and campaigns
- Showcase your ability to work independently and manage multiple projects simultaneously
- Demonstrate your understanding of the health care industry and CVS Health's business
ATS Keywords: Product Marketing, B2B Marketing, B2C Marketing, Cross-Channel Approach, Project Management, Analytics, Stakeholder Management, Health Care Industry, CVS Health
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates with relevant marketing experience and a strong understanding of both B2B and B2C marketing strategies.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in a variety of marketing and project management tools, as well as the ability to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Carin (Care)
- Caring for the Patient
- Caring for Each Other
- Caring for Our Communities
- Caring for Our Planet
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-focused and action-oriented
Self-Assessment Questions:
- Do I align with CVS Health's values of caring for the patient, each other, our communities, and our planet?
- Am I comfortable working in a dynamic, fast-paced environment with a high degree of independence and self-motivation?
- Do I have strong project management skills and the ability to prioritize and manage multiple projects simultaneously?
ASSUMPTION: CVS Health values candidates who are collaborative, data-driven, adaptable, and results-focused, with a strong commitment to their mission of caring for the patient, each other, our communities, and our planet.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working in a complex, matrixed organization with multiple stakeholders
- Navigating a large, enterprise-level company with a wide range of products and services
- Keeping up with industry trends and regulatory changes in the health care industry
ASSUMPTION: This role presents unique challenges, including managing multiple projects and priorities, working in a complex organization, and staying up-to-date with industry trends and regulatory changes.
📈 Similar Roles Comparison
- This role is unique in its focus on driving growth through product and service offerings to both B2B and B2C audiences within the health care industry
- Compared to similar roles in other industries, this role requires a strong understanding of the health care industry and its unique challenges and opportunities
- Career progression in this role may differ from that of a traditional marketing manager role, with opportunities to advance within the Product Marketing team or into other strategic roles within CVS Health
ASSUMPTION: This role is unique in its focus on driving growth through product and service offerings to both B2B and B2C audiences within the health care industry, and career progression may differ from that of a traditional marketing manager role.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product or service offering
- Managing a cross-functional team to launch a new marketing campaign, from concept to execution
- Analyzing campaign performance data and making data-driven recommendations to optimize future campaigns
ASSUMPTION: This role offers a variety of project opportunities, from strategic planning and execution to data analysis and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Product Marketing team?
- How does this role fit into the overall product marketing strategy for CVS Health?
- What are the most pressing business challenges facing the Product Marketing team, and how can this role help address them?
- What opportunities are there for professional development and growth within this role and within CVS Health?
- How does CVS Health support work-life balance for its employees?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the CVS Health Careers website
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for your interview by researching CVS Health's business and industry trends
- Follow up with the hiring manager within one week of your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
