📌 Core Information
🔹 Job Title: Manager, Product Marketing Strategist-2
🔹 Company: CVS Health
🔹 Location: Woonsocket, Rhode Island, United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Work from home)
🚀 Job Overview
Key aspects of this role include:
- Driving growth through product and service offerings to B2B and B2C audiences
- Executing multi-channel marketing plans to drive awareness and demand
- Managing relationships with business partners to meet launch deadlines
- Analyzing campaign success and optimizing strategies
ASSUMPTION: This role requires a strong background in both B2B and B2C marketing, with a focus on cross-channel strategies. The ideal candidate will have experience working in a complex organization and collaborating with various stakeholders.
📋 Key Responsibilities
✅ Participate in cross-functional working team meetings related to new products and services development and go to market strategies
✅ Execute and manage marketing strategies leveraging paid, earned, and owned channels to drive awareness and demand for product growth
✅ Execute member/patient enrollment campaigns to deliver product value to payors and their members
✅ Manage and develop strong, collaborative relationships with Business Partners across the organization to ensure marketing initiatives meet launch deadlines, on time and in budget
✅ Develop and maintain marketing project schedules and status reports as well as presentations that communicate project updates and/or milestones
✅ Act as an independent self-starter and anticipate requests to properly execute projects and initiatives
✅ Establish and leverage analytics to measure campaign success; continuously optimize and innovate to deliver desired results
ASSUMPTION: This role involves a high degree of cross-functional collaboration and project management. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and managing multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent professional work experience required.
Experience: 5+ years of expertise in B2B and B2C product marketing, leveraging a surround sound/cross-channel approach
Required Skills:
- Proven ability to partner cross-functionally at all levels of the organization to ensure bringing both leadership and influence
- Able to navigate a complex organization and collaborate effectively across different departments
- Ability to synthesize and structure complex information and deliver it in a clear and compelling way through strong storytelling & quantitative and qualitative evidence
Preferred Skills:
- Experience in the health care industry
- Fluency in Spanish
ASSUMPTION: While not explicitly stated, experience in the health care industry or fluency in Spanish may be beneficial for this role, given the nature of the business and the diverse customer base.
💰 Compensation & Benefits
Salary Range: $54,300.00 - $145,860.00 per year (This is the provided pay range, which may vary based on experience and other factors)
Benefits:
- Affordable medical plan options
- 401(k) plan (including matching company contributions)
- Employee stock purchase plan
- Wellness screenings
- Tobacco cessation programs
- Weight management programs
- Confidential counseling
- Financial coaching
- Paid time off
- Flexible work schedules
- Family leave
- Dependent care resources
- Colleague assistance programs
- Tuition assistance
- Retiree medical access
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is a base range and may not include potential bonuses, commissions, or short-term incentive programs. The benefits listed are comprehensive and competitive, focusing on the physical, emotional, and financial wellness of employees and their families.
📌 Applicant Insights
🔍 Company Context
Industry: CVS Health operates in the health care industry, providing a wide range of health services, including retail pharmacy, pharmacy benefits management, health insurance, and health care services. The company is a Fortune 10 company and one of the largest providers of health benefits in the United States.
Company Size: CVS Health has over 10,000 employees, providing a large and diverse work environment. This size allows for numerous opportunities for career growth and development.
Founded: CVS Health was founded in 1963 and has since grown to become a leading health solutions company, delivering care to millions of people across the United States.
Company Description:
- CVS Health is the leading health solutions company, delivering care like no one else can. The company reaches more people and improves the health of communities across America through its local presence, digital channels, and over 300,000 dedicated colleagues.
- CVS Health helps people navigate the health care system and their personal health care by improving access, lowering costs, and being a trusted partner for every meaningful moment of health.
- The company's mission is to help people on their path to better health by providing the care they need, when and where they need it, in the most convenient ways.
Company Specialties:
- Retail pharmacy
- Pharmacy benefits management
- Health insurance
- Health care services
- Retail
- Care management
- Primary care
Company Website: CVSHealth.com
ASSUMPTION: CVS Health's large size and diverse range of services provide numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the manager level, requiring significant experience and expertise in product marketing. The role involves strategic decision-making, project management, and cross-functional collaboration.
Reporting Structure: The Product Marketing Manager reports directly to the Senior Director of Product Marketing, CVS Healthspire Payor Solutions.
Work Arrangement: This role is remote, with the expectation that the employee will work from home. However, the company may require on-site presence for specific meetings or events.
Growth Opportunities:
- As CVS Health continues to grow and expand its services, there may be opportunities for the Product Marketing Manager to take on additional responsibilities or move into a more senior role within the organization.
- The company's large size and diverse range of services provide numerous opportunities for career growth and development within the company.
- The role's focus on driving business results and supporting the company's mission to improve the health of communities across America offers the potential for significant impact and growth.
ASSUMPTION: While not explicitly stated, the company's large size and diverse range of services provide numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Remote (Work from home)
Office Location(s): Woonsocket, Rhode Island, United States
Geographic Context:
- Woonsocket is a small city in northern Rhode Island, with a population of approximately 41,000 people.
- The cost of living in Woonsocket is relatively low compared to other areas in the United States, with affordable housing and a lower cost of living index.
- The city is located near major highways and is approximately 30 minutes from Providence, Rhode Island, and 1 hour from Boston, Massachusetts.
Work Schedule: The work schedule for this role is Monday through Friday, with the expectation of working standard business hours. However, the company may require flexibility for specific projects or deadlines.
ASSUMPTION: While the role is remote, the company may require on-site presence for specific meetings or events. The company's remote work policy may be subject to change based on business needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth phone or video interview with the hiring manager
- Final interview with additional stakeholders
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and execution
- Cross-functional collaboration and stakeholder management
- Data analysis and interpretation
- Problem-solving and critical thinking
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, focusing on your expertise in B2B and B2C product marketing and your ability to collaborate effectively with cross-functional teams.
- Prepare for behavioral interview questions that focus on your experience with marketing strategy and execution, cross-functional collaboration, and data analysis.
- Research CVS Health and the CVS Healthspire Payor Solutions division to demonstrate your understanding of the company and its mission.
ATS Keywords: B2B marketing, B2C marketing, cross-channel marketing, product marketing, marketing strategy, stakeholder management, campaign management, data analysis, health care industry
ASSUMPTION: The interview process for this role may vary based on the specific needs of the hiring manager or the company. The company may use an Applicant Tracking System (ATS) to manage the application process, so including relevant keywords in your resume and cover letter can help ensure that your application is seen by the hiring manager.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: The specific tools and technologies used by CVS Health may vary based on the department or team. The company may provide training and resources to help employees develop the skills and knowledge needed to use these tools effectively.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Collaboration
- Innovation
- Performance
- Integrity
- Accountability
Work Style:
- CVS Health values a fast-paced, dynamic work environment that encourages collaboration and innovation.
- The company seeks employees who are proactive, results-driven, and able to work effectively in a team setting.
- The company's remote work policy requires employees to be self-motivated, organized, and able to manage their time effectively.
Self-Assessment Questions:
- Do you have experience working in a fast-paced, dynamic environment that requires collaboration and innovation?
- Are you able to manage your time effectively and work independently in a remote setting?
- Do you have a proven track record of driving business results through marketing strategy and execution?
ASSUMPTION: CVS Health's company culture values collaboration, innovation, and a results-driven approach. The company seeks employees who are able to thrive in a fast-paced, dynamic work environment and who are committed to the company's mission to improve the health of communities across America.
⚠️ Potential Challenges
- The role requires a high degree of cross-functional collaboration and project management, which may be challenging for individuals who prefer to work independently or in a more structured environment.
- The role may require on-site presence for specific meetings or events, which may be inconvenient for individuals who prefer to work remotely full-time.
- The company's large size and diverse range of services may present opportunities for career growth and development, but may also make it more challenging to stand out and make an impact in a specific role.
- The role's focus on driving business results and supporting the company's mission to improve the health of communities across America may require the Product Marketing Manager to work outside of standard business hours or on weekends to meet deadlines or address urgent issues.
ASSUMPTION: While CVS Health offers numerous opportunities for career growth and development, the company's large size and diverse range of services may present unique challenges for individuals in specific roles.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this role places a greater emphasis on cross-functional collaboration and stakeholder management, as well as a focus on driving business results and supporting the company's mission to improve the health of communities across America.
- The role's focus on the health care industry may require the Product Marketing Manager to have a deeper understanding of the industry and its unique challenges and opportunities.
- Career paths within CVS Health may vary based on the specific needs of the business and the individual's skills and interests. However, the company's large size and diverse range of services provide numerous opportunities for career growth and development within the organization.
ASSUMPTION: While this role shares similarities with other product marketing roles, its unique focus on the health care industry and its emphasis on cross-functional collaboration and stakeholder management make it a distinct opportunity within the field.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new product or service offering within the CVS Healthspire Payor Solutions division
- Conducting market research and analysis to identify opportunities for growth and innovation within the health care industry
- Managing a team of marketing professionals to execute multiple marketing campaigns simultaneously, ensuring that each campaign meets its specific business objectives and launch deadlines
ASSUMPTION: The specific projects and initiatives undertaken by the Product Marketing Manager may vary based on the needs of the business and the individual's skills and interests. However, the role's focus on driving business results and supporting the company's mission to improve the health of communities across America offers numerous opportunities for impact and growth.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing strategy and execution process for a new product or service launch within the CVS Healthspire Payor Solutions division?
- How does the Product Marketing Manager role collaborate with other departments and teams within the organization to ensure that marketing initiatives meet launch deadlines and business objectives?
- What opportunities are there for career growth and development within the CVS Healthspire Payor Solutions division and the broader CVS Health organization?
- How does CVS Health support work-life balance for its employees, particularly for those working in remote or hybrid roles?
- What are the most significant challenges facing the CVS Healthspire Payor Solutions division and the broader CVS Health organization, and how can the Product Marketing Manager role help address these challenges?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's mission and values. The specific questions you ask may vary based on your personal goals and the information you have gathered during your research.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the CVS Health Careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, focusing on your expertise in B2B and B2C product marketing and your ability to collaborate effectively with cross-functional teams.
- Prepare for behavioral interview questions that focus on your experience with marketing strategy and execution, cross-functional collaboration, and data analysis.
- Research CVS Health and the CVS Healthspire Payor Solutions division to demonstrate your understanding of the company and its mission.
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
