📌 Core Information
🔹 Job Title: Manager, Product Marketing Strategist-2
🔹 Company: CVS Health
🔹 Location: Multiple locations (Phoenix, AZ; Tallahassee, FL; Springfield, IL; Harrisburg, PA; Woonsocket, RI; Austin, TX)
🔹 Job Type: Full-time
🔹 Category: Health Care
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving growth through product and service offerings to B2B and B2C audiences
- Executing multi-channel marketing plans to reach specific business and marketing goals
- Managing relationships with business partners to ensure marketing initiatives meet launch deadlines, on time and in budget
- Establishing and leveraging analytics to measure campaign success and continuously optimize strategies
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a complex, large organization.
📋 Key Responsibilities
✅ Participate in cross-functional working team meetings related to new products and services development and go-to-market strategies
✅ Execute and manage marketing strategies leveraging paid, earned, and owned channels to drive awareness and demand for product growth
✅ Execute member/patient enrollment campaigns to deliver product value to payors and their members
✅ Manage and develop strong, collaborative relationships with business partners across the organization
✅ Develop and maintain marketing project schedules and status reports as well as presentations that communicate project updates and/or milestones
✅ Act as an independent self-starter and anticipate requests to properly execute projects and initiatives
✅ Establish and leverage analytics to measure campaign success; continuously optimize and innovate to deliver desired results
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a dynamic, cross-functional team environment.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent professional experience required.
Experience: 5+ years of product marketing expertise, with a focus on leveraging a surround sound/cross-channel approach
Required Skills:
- Proven ability to partner cross-functionally at all levels of the organization to bring both leadership and influence
- Able to navigate a complex organization, collaborate, influence, and drive impact across the organization
- Ability to synthesize and structure complex information and deliver it in a clear and compelling way through strong storytelling and quantitative/qualitative evidence
Preferred Skills:
- Experience working in the health care industry
- Fluency in Spanish
ASSUMPTION: Strong communication, collaboration, and analytical skills are essential for success in this role.
💰 Compensation & Benefits
Salary Range: $54,300 - $145,860 per year (based on CVS Health's provided pay range)
Benefits:
- Affordable medical plan options
- 401(k) plan (including matching company contributions)
- Employee stock purchase plan
- No-cost programs for all colleagues, including wellness screenings, tobacco cessation, weight management programs, confidential counseling, and financial coaching
- Benefit solutions that address the different needs and preferences of colleagues, including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, and retiree medical access
Working Hours: 40 hours per week
ASSUMPTION: CVS Health offers a comprehensive and competitive mix of pay and benefits, investing in the physical, emotional, and financial wellness of their colleagues and their families.
📌 Applicant Insights
🔍 Company Context
Industry: CVS Health is a leading health solutions company, delivering care like no one else can. They reach more people and improve the health of communities across America through their local presence, digital channels, and over 300,000 dedicated colleagues, including more than 40,000 physicians, pharmacists, nurses, and nurse practitioners.
Company Size: 10,001+ employees
Founded: 1963, in Woonsocket, RI
Company Description:
- CVS Health is the leading health solutions company, delivering care like no one else can.
- They reach more people and improve the health of communities across America through their local presence, digital channels, and over 300,000 dedicated colleagues.
- Their mission is to help people navigate the health care system and their personal health care by improving access, lowering costs, and being a trusted partner for every meaningful moment of health.
Company Specialties:
- Retail
- Pharmacy Benefits Management
- Health Insurance
- Health Care
- Pharmacy
- Care Management
- Primary Care
Company Website: CVS Health
ASSUMPTION: CVS Health is a large, complex organization with a wide range of business units and services. They offer a comprehensive benefits package and invest in the wellness of their colleagues.
📊 Role Analysis
Career Level: Mid-level to senior-level management role
Reporting Structure: This role reports to the Senior Director, Product Marketing, CVS Healthspire Payor Solutions
Work Arrangement: On-site, full-time position
Growth Opportunities:
- Potential to grow within the CVS Healthspire Payor Solutions portfolio or other business units within CVS Health
- Opportunities to work on high-impact projects and initiatives that drive business results
- Chance to gain exposure to various functional areas within a Fortune 10 company
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance their career within CVS Health.
🌍 Location & Work Environment
Office Type: Multiple office locations across the United States
Office Location(s): Phoenix, AZ; Tallahassee, FL; Springfield, IL; Harrisburg, PA; Woonsocket, RI; Austin, TX
Geographic Context:
- Phoenix, AZ: A large, urban city with a diverse population and a strong job market
- Tallahassee, FL: The state capital of Florida, with a mix of urban and rural areas
- Springfield, IL: The state capital of Illinois, with a mix of urban and rural areas
- Harrisburg, PA: The state capital of Pennsylvania, with a mix of urban and rural areas
- Woonsocket, RI: A small city in Rhode Island, with a close-knit community and a strong sense of history
- Austin, TX: A large, urban city with a thriving tech industry and a vibrant cultural scene
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for the right candidate
ASSUMPTION: CVS Health offers flexible work arrangements and a supportive work environment for their colleagues.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- In-depth phone or video interview with the hiring manager
- On-site or virtual interview with additional team members
- Final interview with the Senior Director, Product Marketing, CVS Healthspire Payor Solutions
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Collaboration and teamwork skills
- Cultural fit and alignment with CVS Health's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability
- Research CVS Health and the CVS Healthspire Payor Solutions portfolio to demonstrate your understanding of the business
ATS Keywords: Product Marketing, B2B Marketing, B2C Marketing, Cross-Channel Marketing, Strategic Planning, Campaign Management, Analytics, Collaboration, Influencing, Stakeholder Management, Health Care Industry
ASSUMPTION: CVS Health uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application get noticed.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- CRM software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: CVS Health uses a variety of tools and technologies to support their marketing efforts, and proficiency in these tools is beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Collaboration
- Innovation
- Performance
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and resilient
- Results-focused and action-oriented
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with CVS Health's customer-centric approach?
- Can you provide an example of a time when you had to adapt to a significant change in a marketing project or campaign, and how did you handle it?
- How do you prioritize and manage multiple projects and deadlines, and how do you ensure that you are delivering high-quality work?
ASSUMPTION: CVS Health values candidates who are customer-focused, collaborative, and results-driven, with a strong work ethic and a growth mindset.
⚠️ Potential Challenges
- Working in a large, complex organization with multiple stakeholders and competing priorities
- Managing tight deadlines and balancing multiple projects simultaneously
- Navigating a dynamic work environment with frequent changes and new initiatives
- Adapting to a hybrid or fully remote work arrangement, depending on the location and role requirements
- Developing and maintaining strong relationships with business partners across the organization
ASSUMPTION: CVS Health offers a dynamic and challenging work environment, with opportunities for growth and professional development for the right candidate.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Director position within a health care or pharmaceutical company, with a focus on product marketing and strategic planning
- Compared to other industries, the health care industry is highly regulated and requires a strong understanding of compliance and regulatory requirements
- Career paths for product marketing professionals in the health care industry may include roles such as Senior Product Marketing Manager, Marketing Director, or Vice President of Marketing
ASSUMPTION: This role offers a unique opportunity to gain exposure to a number of functional areas within a Fortune 10 company, with potential for growth and advancement within CVS Health or the broader health care industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch within the CVS Healthspire Payor Solutions portfolio
- Managing a multi-channel marketing campaign to drive member enrollment for a CVS Healthspire product offering
- Conducting market research and customer segmentation analysis to inform product development and marketing strategies
ASSUMPTION: CVS Health offers a wide range of projects and initiatives for product marketing professionals, with opportunities to work on high-impact campaigns and strategic planning efforts.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the CVS Healthspire Payor Solutions portfolio?
- How does this role collaborate with other business units and functional areas within CVS Health?
- What are the most significant challenges facing the CVS Healthspire Payor Solutions portfolio, and how can this role contribute to addressing them?
- How does CVS Health support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to success in the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: CVS Health Career Portal
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability
- Research CVS Health and the CVS Healthspire Payor Solutions portfolio to demonstrate your understanding of the business
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
