📌 Core Information
🔹 Job Title: Manager - Regional Marketing
🔹 Company: BASF SE
🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand
🔹 Job Type: On-site
🔹 Category: Managerial
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Regional Key Account Management: Steering key accounts for global clients and ensuring strong relationships.
- Operational Marketing: Developing and executing marketing strategies to support business development initiatives.
- Innovation Management: Overseeing the innovation process to deliver differentiated solutions that meet market demands.
- Market Intelligence and Strategy: Conducting comprehensive market intelligence analysis to identify growth potentials and develop strategic measures.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to build and maintain effective relationships with key clients and stakeholders.
📋 Key Responsibilities
✅ Lead the steering of key accounts for global clients, ensuring strong relationships and alignment with their needs and expectations.
✅ Develop and execute marketing strategies that support business development initiatives, enhancing our presence and driving revenue within the Agrochemical additives market.
✅ Oversee the innovation process to deliver differentiated solutions that meet market demands, collaborating with cross-functional teams to introduce new products effectively.
✅ Conduct comprehensive market intelligence analysis to identify growth potentials and develop strategic measures for focus areas and core portfolio enhancement.
ASSUMPTION: The role involves a high degree of autonomy and requires strong decision-making skills, as well as the ability to work effectively in a multicultural environment.
🎯 Required Qualifications
Education: Master’s degree in Agricultural Science or a related discipline.
Experience: Minimum of 10 years of relevant experience in sales, new business development, or technical service within the agricultural chemicals industry.
Required Skills:
- Excellent communication skills in English.
- Knowledge of crop protection and fertilizers.
- Ability to build strong relationships with customer decision-makers.
- Proven ability to work effectively in a multicultural environment.
Preferred Skills:
- Bilingual or multilingual skills.
- Experience in the agrochemical industry.
ASSUMPTION: Given the role's focus on regional key account management and market intelligence, candidates with experience in these areas are likely to be more successful.
💰 Compensation & Benefits
Salary Range: Industry standards for a Managerial role in the Chemical Manufacturing sector in Thailand range from THB 250,000 to THB 450,000 per year. This estimate is based on market data and may vary depending on the candidate's experience and skills.
Benefits:
- Health insurance and pension plans.
- Employee discounts on BASF products.
- Professional development opportunities.
Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: BASF is a leading chemical company, operating in the Chemical Manufacturing sector. The company is a major player in the global chemical industry, with a strong presence in Thailand.
Company Size: BASF is a large multinational corporation, employing over 110,000 people worldwide. This size offers opportunities for career growth and exposure to diverse projects and teams.
Founded: BASF was founded in 1865 and has been operating in Thailand since 1966. The company has a long history of innovation and success in the chemical industry.
Company Description:
- BASF creates chemistry for a sustainable future, combining economic success with environmental protection and social responsibility.
- The company's portfolio comprises six segments: Chemicals, Materials, Industrial Solutions, Nutrition & Care, Surface Technologies, and Agricultural Solutions.
- BASF generated sales of €65.3 billion in 2024 and has around 112,000 employees worldwide.
Company Specialties:
- Chemicals
- Performance Products
- Functional Materials & Solutions
- Agricultural Solutions
Company Website: www.basf.com
ASSUMPTION: BASF's large size and diverse portfolio offer candidates the opportunity to work on a wide range of projects and develop their skills in various areas.
📊 Role Analysis
Career Level: This role is a managerial position, requiring a high level of experience and expertise in the agricultural chemicals industry.
Reporting Structure: The Manager - Regional Marketing will report directly to the Head of Marketing for the region and will oversee a team of marketing professionals.
Work Arrangement: This is an on-site position, with the primary work location being the Emporium office in Bangkok. Occasional travel may be required to meet with clients and attend industry events.
Growth Opportunities:
- Progression to a regional director or global marketing role within BASF.
- Expansion of responsibilities to include additional regions or product lines.
- Development of leadership and management skills through mentoring and training programs.
ASSUMPTION: Given BASF's large size and diverse portfolio, there are numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, professional office environment with state-of-the-art facilities and amenities.
Office Location(s): Emporium office, Bangkok
Geographic Context:
- Bangkok is a vibrant, multicultural city with a cost of living that is generally lower than other major Asian cities.
- The city offers a wide range of cultural attractions, entertainment options, and culinary experiences.
- Bangkok has a tropical climate, with high temperatures and humidity throughout the year.
Work Schedule: Standard office hours, Monday to Friday, with occasional overtime as required.
ASSUMPTION: The work environment at BASF's Bangkok office is likely to be collaborative, multicultural, and dynamic, reflecting the company's global presence and diverse portfolio.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the BASF careers portal.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interviews with hiring managers and team members to discuss the candidate's experience, skills, and fit for the role.
- Final interviews with senior leadership to make a hiring decision.
Key Assessment Areas:
- Industry knowledge and experience in agricultural chemicals.
- Marketing and strategic planning skills.
- Leadership and team management abilities.
- Communication and interpersonal skills.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work in a multicultural environment.
- Research BASF's company culture and values to demonstrate your fit for the organization.
ATS Keywords: Keywords to include in your resume to help it pass through BASF's Applicant Tracking System include: Regional Marketing, Key Account Management, Market Intelligence, Innovation Management, Agricultural Chemicals, and Business Development.
ASSUMPTION: Given BASF's large size and global presence, the application and interview process may be more competitive and rigorous than for smaller organizations.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, SAP CRM)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's responsibilities and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- We create chemistry for a sustainable future.
- We combine economic success with environmental protection and social responsibility.
- We foster collaboration and teamwork to drive innovation and growth.
Work Style:
- BASF values a diverse and inclusive work environment, where employees are encouraged to bring their unique perspectives and ideas to the table.
- The company fosters a culture of continuous learning and development, with a strong focus on employee growth and career progression.
- BASF's work style is collaborative and team-oriented, with a focus on achieving common goals and driving success together.
Self-Assessment Questions:
- Do you share BASF's commitment to sustainability and responsible business practices?
- Are you comfortable working in a multicultural environment and collaborating with diverse teams?
- Do you have a proven track record of driving results and achieving success in a fast-paced, dynamic work environment?
ASSUMPTION: Candidates who align with BASF's values and work style are more likely to be successful in the role and within the organization.
⚠️ Potential Challenges
- The role may require frequent travel to meet with clients and attend industry events, which can be demanding and time-consuming.
- The agricultural chemicals industry is subject to regulatory changes and market fluctuations, which can present challenges in terms of product development and market positioning.
- The role may involve managing a diverse team with varying levels of experience and expertise, requiring strong leadership and communication skills.
- The competitive nature of the agricultural chemicals industry may present challenges in terms of market share and customer retention.
ASSUMPTION: These challenges can be overcome with strong leadership, strategic planning, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other regional marketing roles, this position places a greater emphasis on key account management and market intelligence, reflecting BASF's focus on driving growth and enhancing customer relationships.
- In the agricultural chemicals industry, BASF is a major player with a strong global presence, offering candidates the opportunity to work on a larger scale and with more resources than smaller competitors.
- Career progression in this role may involve expanding responsibilities to include additional regions or product lines, providing opportunities for growth and development within the organization.
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to other opportunities in the market.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product in the agrochemical additives market.
- Conducting market research to identify growth opportunities and develop strategic measures for focus areas and core portfolio enhancement.
- Collaborating with cross-functional teams to introduce new products that meet market demands and drive revenue growth.
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives that the Manager - Regional Marketing may be involved in, but the specific projects and priorities will vary depending on the organization's needs and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it fits within the broader organization?
- How does BASF support the professional development and growth of its employees, particularly in managerial roles?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does BASF approach innovation and new product development in the agrochemical additives market?
- What are the most challenging aspects of this role, and how has the incumbent manager approached them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the organization, and to demonstrate their interest and engagement in the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the BASF careers portal.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work in a multicultural environment.
- Research BASF's company culture and values to demonstrate your fit for the organization.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
