Manager/ Senior Manager, Consumer & Marketing Insights (CMI)

📌 Core Information

🔹 Job Title: Manager/Senior Manager, Consumer & Marketing Insights (CMI)

🔹 Company: NielsenIQ

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-time

🔹 Category: Marketing & Sales

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (must be physically located within Vietnam (HCMC) and candidate must be a Country/Region Resident)

🚀 Job Overview

Key aspects of this role include:

• Leading a team of analysts to deliver high-quality actionable insights
• Building and maintaining strong relationships with senior client stakeholders
• Coaching and developing team members to drive innovative approaches to client briefs
• Managing internal projects to ensure client requirements are translated into delivering the very best NIQ-GFK CMI can offer
• Proactively sharing and exchanging best practice and industry knowledge across NIQ-GFK internal teams

ASSUMPTION: This role requires a balance of strong leadership, client management, and analytical skills. The ideal candidate will have experience in data analytics, consumer insights, or a related field and be comfortable working in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Lead a team of analysts to deliver consistent and high-quality actionable insights

✅ Build and maintain strong relationships with senior client stakeholders

✅ Coach, develop, and inspire team to develop careers and drive innovative approaches to client briefs

✅ Manage internal stakeholders and projects to ensure the client's requirements are translated into delivering the very best NIQ-GFK CMI can offer

✅ Proactively share and exchange best practice and industry knowledge across NIQ-GFK internal teams

✅ Be responsible for delivering analytics & insights services and conducting tactical client training for Guided Analytics & NIQ GFK CMI products and solutions such as Brand Health, segmentation, Usage & Attitudes, Customer Experience, Shopper and Qualitative research

✅ Entrusted to deliver flawless research and analytics to our clients

✅ Be responsible for identifying opportunities through day-to-day engagements with our clients, handing off opportunities to Account Development to pursue

✅ Have a strong working knowledge of the client business priorities and the role we can play in supporting these goals

✅ Be a confident and capable crafter of compelling insights, deliver clear and actionable recommendations to our clients helping them grow their business

ASSUMPTION: This role involves a mix of strategic planning, client management, and analytical work. The ideal candidate will be comfortable working with data and presenting insights to clients in a clear and compelling manner.

🎯 Required Qualifications

Education: Graduate or Post Graduate degree

Experience: At least 5+ years of experience in data analytics and delivery, consumer insights or relevant experience

Required Skills:

• Excellent time management and prioritization skills with a proven track record of delivering projects on time
• Problem-solving and solutions-oriented mindset
• Engaging presenter with strong verbal and written communication skills
• Good at building relationships, internally and with clients
• Experience of working in an analytical environment
• Coaching or managerial experience
• A positive and creative approach to problem solving
• Excellent presentation skills
• Capable of leveraging tools such as Microsoft Excel and PowerPoint

Preferred Skills:

• Ideally a first experience in a related industry but not essential
• Customer-centric mindset
• Awareness of data analytics industry, business model, products, services and solutions like Brand Health, Segmentation, Usage & Attitude, Customer Experience & Shopper solutions etc.
• Awareness of market trends and its interdependencies impacting customers

ASSUMPTION: The ideal candidate will have a strong background in data analytics or consumer insights and be comfortable working with data to derive insights and presenting those insights to clients in a clear and compelling manner.

💰 Compensation & Benefits

Salary Range: Industry standard for a Senior Manager role in Vietnam with 5-10 years of experience is VND 1,200,000,000 - VND 1,800,000,000 per year (approximately USD $50,000 - $75,000).

Benefits:

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

Working Hours: Full-time position with standard working hours Monday to Friday, 8:00 AM to 5:00 PM, with flexibility for remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Vietnam. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: NielsenIQ is a global consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.

Company Size: NielsenIQ is a large organization with over 10,000 employees worldwide. This means there are ample opportunities for career growth and development.

Founded: NielsenIQ was founded in 1923, making it one of the most established and respected companies in its industry.

Company Description:

• NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
• The company provides a holistic retail read and the most comprehensive consumer insights delivered with advanced analytics through state-of-the-art platforms.
• NielsenIQ delivers the Full View™, providing clients with a comprehensive understanding of consumer behavior and market trends.

Company Specialties:

• Consumer insights and analytics
• Market research and data analysis
• Retail measurement and e-commerce analytics
• Brand and marketing effectiveness
• Customer experience and shopper behavior

Company Website: NielsenIQ for Digital Commerce

ASSUMPTION: NielsenIQ is a well-established company with a strong reputation in the consumer intelligence industry. The company's size and global reach provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the senior manager level, requiring a high degree of expertise and experience in data analytics and consumer insights.

Reporting Structure: The Senior Manager, Consumer & Marketing Insights (CMI) will report directly to the Head of CMI and will be responsible for leading a team of research analysts.

Work Arrangement: This is a hybrid role, requiring the candidate to be physically located within Vietnam (HCMC) and be a Country/Region Resident. The role will involve a combination of remote work and on-site work at the NielsenIQ office in Ho Chi Minh City.

Growth Opportunities:

• As a senior manager, there are opportunities for career progression within NielsenIQ's Consumer & Marketing Insights team or other departments within the organization.
• The company's global presence also provides opportunities for international assignments or roles.
• NielsenIQ's commitment to employee development and training offers opportunities for professional growth and skill development.

ASSUMPTION: This role offers significant opportunities for career growth and development within a large, established organization. The company's global presence and commitment to employee development provide ample opportunities for professional growth and skill development.

🌍 Location & Work Environment

Office Type: NielsenIQ's office in Ho Chi Minh City is a modern, collaborative workspace with state-of-the-art technology and amenities to support employee productivity and well-being.

Office Location(s): 106 Nguyen Van Troi, Ho Chi Minh City, Vietnam

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam, with a population of over 8.4 million people.
• The city is a major commercial hub and the economic capital of Vietnam, with a strong focus on industries such as finance, retail, and consumer goods.
• Ho Chi Minh City is known for its vibrant culture, rich history, and diverse culinary scene.

Work Schedule: Standard working hours are Monday to Friday, 8:00 AM to 5:00 PM, with flexibility for remote work.

ASSUMPTION: Ho Chi Minh City is a dynamic, multicultural city with a strong commercial hub and ample opportunities for professional growth and development. The city's vibrant culture and diverse culinary scene make it an attractive place to live and work.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the NielsenIQ careers portal
• Phone or video screening with the hiring manager or HR representative
• In-depth interview with the hiring manager and team members
• Final interview with the Head of CMI or another senior leader
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Data analysis and interpretation skills
• Client management and relationship-building skills
• Leadership and team management skills
• Presentation and communication skills
• Problem-solving and strategic thinking skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to data analysis, client management, and team leadership during the interview
• Research NielsenIQ's Consumer & Marketing Insights team and be ready to discuss how your skills and experience align with the team's goals and objectives
• Prepare examples of your past work that demonstrate your ability to deliver high-quality actionable insights and manage client relationships
• Be ready to discuss your long-term career goals and how this role fits into your career trajectory

ATS Keywords: Data Analytics, Consumer Insights, Client Management, Team Leadership, Presentation Skills, Problem Solving, Strategic Thinking, NielsenIQ, CMI, Brand Health, Segmentation, Usage & Attitudes, Customer Experience, Shopper Research, Qualitative Research

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience in data analysis, client management, and team leadership. Researching NielsenIQ and the Consumer & Marketing Insights team will help candidates tailor their application and prepare for the interview.

🛠️ Tools & Technologies

• Microsoft Excel and PowerPoint
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Consumer insights and analytics platforms (e.g., NielsenIQ's CMI platform)
• Project management tools (e.g., Asana, JIRA)

ASSUMPTION: The tools and technologies required for this role are standard for data analysis and consumer insights. Candidates should be comfortable using Microsoft Excel and PowerPoint and have experience with data analysis and visualization tools.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Innovation
• Accountability
• Client-centricity

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Fast-paced and dynamic
• Client-focused and results-oriented
• Continuously learning and improving

Self-Assessment Questions:

• Do you have a strong background in data analysis and consumer insights?
• Are you comfortable working with data to derive insights and presenting those insights to clients in a clear and compelling manner?
• Do you have strong client management and relationship-building skills?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you have experience leading and managing a team?

ASSUMPTION: NielsenIQ values candidates who are data-driven, collaborative, and client-focused. The company's work style is fast-paced and dynamic, requiring candidates to be comfortable working in a challenging and ever-changing environment.

⚠️ Potential Challenges

• The role requires a high degree of expertise and experience in data analytics and consumer insights, which may limit the pool of qualified candidates
• The role involves managing a team of research analysts, which may present challenges in terms of team dynamics and leadership
• The role requires a strong working knowledge of the client business priorities and the role we can play in supporting these goals, which may require extensive research and analysis
• The role requires a strong working knowledge of NielsenIQ's CMI platform and other relevant tools and technologies, which may require a learning curve for new hires

ASSUMPTION: The potential challenges for this role are primarily related to the high level of expertise and experience required and the need to manage a team of research analysts. Candidates should be prepared to demonstrate their skills and experience in data analysis, client management, and team leadership.

📈 Similar Roles Comparison

• This role is similar to other senior manager roles in data analytics and consumer insights, but with a focus on delivering high-quality actionable insights and managing client relationships
• The role requires a strong working knowledge of the client business priorities and the role we can play in supporting these goals, which is a unique aspect of this role compared to other similar roles
• The role offers significant opportunities for career growth and development within a large, established organization, which is a common feature of senior manager roles in the consumer intelligence industry

ASSUMPTION: This role is similar to other senior manager roles in data analytics and consumer insights, but with a unique focus on delivering high-quality actionable insights and managing client relationships. The role offers significant opportunities for career growth and development within a large, established organization.

📝 Sample Projects

• Developing a comprehensive consumer insights report for a major retail client, including analysis of brand health, segmentation, usage & attitudes, customer experience, and shopper behavior
• Conducting a qualitative research study to understand consumer perceptions of a new product launch for a major consumer goods client
• Analyzing market trends and competitive landscape to identify opportunities for a major consumer electronics client to grow market share

ASSUMPTION: These sample projects are intended to illustrate the types of projects a Senior Manager, Consumer & Marketing Insights (CMI) might work on at NielsenIQ. The specific projects will vary depending on the client and the business priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team I would be managing and their current projects?
• How does this role fit into the overall structure of the Consumer & Marketing Insights team and the organization as a whole?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does NielsenIQ support the professional development and growth of its employees?
• What are the key challenges facing the Consumer & Marketing Insights team and how can this role help address them?

ASSUMPTION: These key questions are intended to help candidates better understand the role, the team, and the organization. Candidates should feel free to ask additional questions based on their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the NielsenIQ careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past work that demonstrate your ability to deliver high-quality actionable insights and manage client relationships
• Research NielsenIQ's Consumer & Marketing Insights team and be ready to discuss how your skills and experience align with the team's goals and objectives
• Prepare for the interview by reviewing the key responsibilities and required qualifications for the role and practicing your responses to common interview questions
• Follow up with the hiring manager or HR representative within one week of the interview to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.