Manager/ Senior Manager, Consumer & Marketing Insights (CMI)

📌 Core Information

🔹 Job Title: Manager/Senior Manager, Consumer & Marketing Insights (CMI)

🔹 Company: NielsenIQ

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-time

🔹 Category: Data & Analytics

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (must be physically located within Vietnam (HCMC) and a country/region resident)

🚀 Job Overview

Key aspects of this role include:

• Leading a team of research analysts to deliver high-quality actionable insights
• Building and maintaining strong relationships with senior client stakeholders
• Coaching and developing team members to drive innovative approaches to client briefs
• Managing internal stakeholders and projects to ensure client requirements are met
• Proactively sharing and exchanging best practices and industry knowledge across internal teams

ASSUMPTION: This role requires a balance of strong leadership, client management, and analytical skills. The ideal candidate will be comfortable working in a fast-paced environment and have a proven track record of delivering high-quality insights.

📋 Key Responsibilities

✅ Lead a team of analysts to deliver consistent and high-quality actionable insights

✅ Build and maintain strong relationships with senior client stakeholders

✅ Coach, develop, and inspire team members to develop careers and drive innovative approaches to client briefs

✅ Manage internal stakeholders and projects to ensure the client's requirements are translated into delivering the very best NIQ-GFK CMI can offer

✅ Proactively share and exchange best practice and industry knowledge across NIQ-GFK internal teams

✅ Be responsible for delivering analytics & insights services and conducting tactical client training for Guided Analytics & NIQ GFK CMI products and solutions such as Brand Health, segmentation, Usage & Attitudes, Customer Experience, Shopper and Qualitative research

✅ Entrusted to deliver flawless research and analytics to our clients

✅ Be responsible for identifying opportunities through day-to-day engagements with our clients, handing off opportunities to Account Development to pursue

✅ Have a strong working knowledge of the client business priorities and the role we can play in supporting these goals

✅ Be a confident and capable crafter of compelling insights, deliver clear and actionable recommendations to our clients helping them grow their business

ASSUMPTION: The role involves a mix of team leadership, client management, and analytical work. The ideal candidate will be comfortable wearing multiple hats and adapting to different situations.

🎯 Required Qualifications

Education: Graduate or Post Graduate degree

Experience: At least 5 years of experience in data analytics and delivery, consumer insights or relevant experience

Required Skills:

• Customer-centric mindset
• Awareness of data analytics industry, business model, products, services, and solutions
• Excellent time management and prioritization skills
• Problem-solving and solutions-oriented
• Engaging presenter
• Good at building relationships, internally and with clients
• Strong verbal and written communication skills
• Experience of working in an analytical environment
• Coaching or managerial experience
• A positive and creative approach to problem-solving
• Excellent presentation skills
• Capable of leveraging tools such as Microsoft Excel and PowerPoint

Preferred Skills:

• Ideally, a first experience in a related industry but not essential

ASSUMPTION: The required skills section is quite comprehensive, indicating that the ideal candidate should possess a strong mix of technical, leadership, and communication skills.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a senior manager role in Vietnam, the estimated salary range is VND 50,000,000 - VND 70,000,000 per year (approximately USD 2,150 - USD 3,000 per month).

Benefits:

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

Working Hours: Full-time, with flexible hours and a hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: NielsenIQ is a global consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.

Company Size: NielsenIQ is a large company with operations in over 100 markets, covering more than 90% of the world's population. In Vietnam, NielsenIQ has a significant presence with over 240 employees.

Founded: NielsenIQ was founded in 1923 and has since grown to become a leading provider of consumer and market research services.

Company Description:

• NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
• In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights delivered with advanced analytics through state-of-the-art platforms, NielsenIQ delivers the Full View™.
• NielsenIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.

Company Specialties:

• Omnichannel
• Ecommerce
• FMCG data
• CPG data
• Data analytics
• SaaS
• Digital shelf
• E-commerce
• Analytics
• Data
• CPG
• CPG data
• Eretail media
• Amazon S&S
• Location-based analytics
• And all location data

Company Website: NielsenIQ for Digital Commerce

ASSUMPTION: NielsenIQ is a well-established company with a strong global presence. The company's size and industry position provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: The Manager/Senior Manager, Consumer & Marketing Insights (CMI) role reports directly to the Head of CMI and is responsible for leading a team of research analysts.

Work Arrangement: The role is a hybrid position, requiring the candidate to be physically located within Vietnam (HCMC) and a country/region resident.

Growth Opportunities:

• As a senior manager, there are opportunities to grow within the CMI team or explore other roles within NielsenIQ's global organization.
• The company's focus on continuous learning and development provides ample opportunities for professional growth.
• NielsenIQ's global presence offers opportunities for international assignments or projects.

ASSUMPTION: The role offers significant growth opportunities, both within the CMI team and across NielsenIQ's global organization. The company's focus on learning and development and global presence provides ample opportunities for professional growth and career advancement.

🌍 Location & Work Environment

Office Type: NielsenIQ's Ho Chi Minh City office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 106 Nguyen Van Troi, Ho Chi Minh City, Vietnam

Geographic Context:

• Ho Chi Minh City is Vietnam's largest city and a major economic hub, offering a vibrant and dynamic work environment.
• The city is known for its bustling street life, diverse culture, and rich history.
• Ho Chi Minh City is home to a thriving expat community, providing ample opportunities for networking and socializing.

Work Schedule: The role follows a hybrid work arrangement, with a flexible working environment and volunteer time off.

ASSUMPTION: The role offers a modern, collaborative work environment in a vibrant and dynamic city. The hybrid work arrangement and flexible working environment provide a good work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager and team members
• Final round interview with the Head of CMI
• Background check and offer extension

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Leadership and team management skills
• Client management and relationship-building skills
• Communication and presentation skills
• Industry knowledge and market awareness

Application Tips:

• Highlight relevant experience and achievements in data analytics, consumer insights, or related fields
• Tailor your resume and cover letter to emphasize your fit for the role and the company's mission
• Prepare examples of your analytical work and insights to showcase during the interview
• Research NielsenIQ's company culture and values to demonstrate your cultural fit

ATS Keywords: Data analytics, consumer insights, client management, team leadership, problem-solving, market awareness, analytical skills, presentation skills, hybrid work arrangement, Vietnam, Ho Chi Minh City

ASSUMPTION: The application process is typical for a role of this level and requires a strong focus on analytical skills, leadership, and communication. The interview process will assess the candidate's fit for the role and the company's culture.

🛠️ Tools & Technologies

• Microsoft Excel
• Microsoft PowerPoint
• LinkedIn Learning
• Employee-Assistance-Program (EAP)
• NielsenIQ proprietary analytics and insights platforms

ASSUMPTION: The role requires proficiency in Microsoft Office Suite and familiarity with NielsenIQ's proprietary analytics and insights platforms. The company provides access to LinkedIn Learning and an Employee-Assistance-Program (EAP) to support professional development and well-being.

👔 Cultural Fit Considerations

Company Values:

• Client-centricity
• Collaboration
• Innovation
• Integrity
• Inclusion