📌 Core Information
🔹 Job Title: Manager, Social Media & Influencer Marketing
🔹 Company: Buildertrend
🔹 Location: Omaha, NE - Hybrid
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-10
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading organic social media strategy across multiple platforms
- Collaborating cross-functionally to create engaging content
- Managing influencer and ambassador programs
- Overseeing community engagement and brand reputation
- Staying updated on B2B social media trends
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to analyze data to inform decision-making.
📋 Key Responsibilities
✅ Lead and evolve Buildertrend’s organic social media strategy across Meta, LinkedIn, YouTube, and Reddit
✅ Collaborate with marketing, content, design, and product teams to create engaging, channel-specific content
✅ Use data-driven insights to guide content strategy, monitor brand sentiment, and report on KPIs
✅ Stay ahead of trends in B2B and SaaS social media to implement innovative tactics
✅ Manage an influencer and ambassador program tailored to our niche audience and construction professionals
✅ Oversee community engagement on all platforms, fostering conversations, responding to comments, and amplifying user-generated content
✅ Support brand reputation by monitoring online reviews, collaborating with customer success on issue resolution, and maintaining a consistent, positive brand voice
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and community management, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, journalism, communications, or related field
Experience: 5+ years of B2B or SaaS social media marketing experience, with 1 year of experience managing influencer or brand ambassador programs
Required Skills:
- Proven ability to lead and evolve social media strategy
- Strong communication skills, including platform-specific writing and storytelling
- Data-driven approach with the ability to analyze performance metrics and optimize content strategies
- Deep understanding of B2B social platforms, especially LinkedIn and Reddit
- Proficiency in tools like Sprout Social or Hootsuite
Preferred Skills:
- Previous experience launching an employee advocacy and/or internal influencer program
- Experience leading or mentoring team members
ASSUMPTION: Candidates should have a strong background in B2B social media marketing and a proven track record of driving engagement and growth.
💰 Compensation & Benefits
Salary Range: $75,000 - $95,000 per year
Benefits:
- Exceptional health packages, including medical, dental, and vision coverage
- 401(k) plan with company matching contributions
- Generous paid time off, 11 paid holidays, and 6 personal days
- Parental leave and paid sabbaticals
- Volunteer time off
- Wellness program and onsite fitness center
- Opportunities for hybrid or remote work
- Technology reimbursement
- Occasional free lunches and monthly events
Working Hours: Full-time, with a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The salary range is competitive for a mid-level marketing role in the SaaS industry, and the benefits package is comprehensive and generous.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (Construction Tech)
Company Size: 501-1,000 employees (Mid-sized)
Founded: 2006 (19 years ago)
Company Description:
- Buildertrend is a cloud-based project management software company
- With nearly 1 million users, they empower construction professionals to build more projects while reducing delays and increasing customer satisfaction
- Their all-in-one solution streamlines every aspect of the construction process, from estimating and scheduling to client communication and document management
Company Specialties:
- Construction project management software
- Cloud-based solutions
- Customer relationship management (CRM) for construction
- Document management
Company Website: https://buildertrend.com
ASSUMPTION: Buildertrend is a well-established company in the construction tech industry, with a strong focus on providing comprehensive project management solutions.
📊 Role Analysis
Career Level: Mid-level marketing manager
Reporting Structure: Reports directly to the Director of Marketing
Work Arrangement: Hybrid (2-3 days on-site per week)
Growth Opportunities:
- Potential to grow into a senior marketing role or leadership position within the marketing department
- Opportunities to expand the influencer marketing program and lead additional marketing initiatives
- Chance to work with a diverse team and gain exposure to various aspects of the business
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (Omaha HQ - Omaha, NE)
Office Location(s): 11818 I Street, Omaha, NE 68137, US
Geographic Context:
- Omaha, NE is located in the Midwest region of the United States
- The city has a population of approximately 460,000 people and offers a mix of urban and suburban living
- Omaha has a humid continental climate, with hot summers and cold winters
Work Schedule: Full-time, with a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between on-site collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and team members
- Final interview with the Director of Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and interpersonal skills
- Data analysis and reporting abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Showcase your understanding of B2B social media trends and strategies
- Demonstrate your ability to analyze data and optimize content strategies
- Prepare questions to ask during the interview to show your interest in the role and company
ATS Keywords: Social media strategy, influencer marketing, B2B marketing, data analysis, content creation, community engagement, brand advocacy, SEO principles, communication skills, team leadership, trend analysis, platform-specific writing, storytelling, budget management, contract negotiation, user-generated content
ASSUMPTION: The application process is designed to assess candidates' skills, experience, and cultural fit for the role and company.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Sprout Social, Hootsuite)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Accountable
- Growth-minded
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- How do you stay updated on B2B social media trends and best practices?
- Can you provide an example of a time when you optimized content strategy based on data analysis?
- How do you balance multiple priorities and manage your time effectively?
ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and satisfying work environment.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation tasks
- Keeping up with the fast-paced nature of social media trends and algorithms
- Balancing strategic planning with day-to-day tactical execution
- Collaborating effectively with cross-functional teams
- Working in a hybrid environment, requiring both on-site and remote collaboration
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to balance multiple priorities.
📈 Similar Roles Comparison
- Compared to other social media manager roles, this position focuses more on influencer marketing and community engagement
- In the B2B SaaS industry, this role requires a strong understanding of LinkedIn and Reddit, in addition to other B2B platforms
- Career-wise, this role offers opportunities for growth into senior marketing or leadership positions within the marketing department
ASSUMPTION: Understanding the unique aspects of this role and its industry context is crucial for successful application and career growth.
📝 Sample Projects
- Developing and executing a quarterly social media campaign to drive brand awareness and engagement
- Managing an influencer program to generate user-generated content and increase brand advocacy
- Analyzing and optimizing content performance to improve KPIs and maximize ROI
ASSUMPTION: These sample projects illustrate the strategic, tactical, and analytical aspects of the role and provide insight into the day-to-day responsibilities.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does the marketing department collaborate with other teams, such as product and customer success?
- What opportunities are there for professional development and growth within the marketing department?
- How does Buildertrend support work-life balance for its employees?
- What are the company's plans for expanding its influencer marketing program, and how can this role contribute to that growth?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and company, and provides valuable insights into the work environment and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare questions to ask during the interview to show your interest in the role and company
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the position
- If selected for the final round, be prepared to provide additional information or complete a skills assessment
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
