Manager, Social Media & Integrated Communications

📌 Core Information

🔹 Job Title: Manager, Social Media & Integrated Communications

🔹 Company: International Dairy Queen, Inc.

🔹 Location: Bloomington, Minnesota, United States

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 22, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (2 collaboration days per week)

🚀 Job Overview

Key aspects of this role include:

• Supporting social marketing efforts for the DQ franchisee system
• Managing influencer programs and campaigns
• Developing social media support tools for franchisees
• Collaborating with cross-functional teams to drive brand activations and modernization
• Analyzing and reporting on social media performance

ASSUMPTION: This role requires a strong understanding of social media platforms and trends, as well as excellent communication and project management skills.

📋 Key Responsibilities

✅ Developing and executing social content strategies to grow engagement with current and new fans

✅ Partnering with agencies to plan and execute content development, distribution, and engagement strategies

✅ Leading social influencer strategies, selections, and content creation

✅ Coordinating social content production initiatives and managing stakeholders

✅ Working with brand, advertising, PR, and Fan Relations teams to ensure consistent messaging across social channels

✅ Managing day-to-day engagement with DQ communities across key social media channels

✅ Leading the development and execution of brand activation projects

✅ Collaborating with cross-functional stakeholders to establish processes and develop tools to empower franchisees to manage their social media presence

✅ Supporting franchisees in their social media efforts by quickly responding to inquiries and helping operators resolve challenges

✅ Conducting regular analyses and compiling reports summarizing performance across agencies and channels

✅ Flexing to support the team with integrated communications projects as needed

ASSUMPTION: This role requires strong multitasking and prioritization skills, as well as the ability to work quickly in a fast-paced environment with frequent interruptions.

🎯 Required Qualifications

Education: Bachelor's Degree or equivalent combination of education and work experience

Experience: 3+ years of relevant B2C marketing/communications experience, with 3-5 years of experience with social media for national consumer brands

Required Skills:

• Excellent written and verbal communication skills
• Strong ability to multi-task and prioritize multiple projects simultaneously
• Demonstrated understanding of media, especially paid social and online video
• Well organized with a high attention to detail and accuracy
• Ability to provide excellent customer service to both internal and external clients
• Ability to work quickly in a fast-paced environment with frequent interruptions
• Ability to collaborate in a team environment
• Understanding of the franchise business model, preferred

Preferred Skills:

• Advertising agency experience
• Social content planning experience
• Social community management experience
• Social or other production experience

ASSUMPTION: Candidates with experience in the food and beverage industry or franchise systems may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The US national base salary range for this position is $78,135 - $93,761. Individual pay is determined by job-related skills, work location, and relevant education or experience.

Benefits:

• Medical
• Dental
• 401K match
• Paid time off (including volunteer time and parental leave)

Working Hours: Full-time position with a hybrid work schedule (2 collaboration days per week)

ASSUMPTION: The salary range provided is an estimate based on the information given in the job listing and may vary depending on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: International Dairy Queen, Inc. operates in the food and beverage services industry, with a focus on quick-service restaurants.

Company Size: The company has 201-500 employees, with headquarters in Bloomington, Minnesota, and additional offices in Canada and Singapore.

Founded: International Dairy Queen, Inc. was founded in 1940.

Company Description:

• The DQ system believes that happy tastes good and aims to create positive memories for all who touch DQ.
• The company has grown to more than 7,000 locations in the U.S., Canada, and 22 other countries.
• International Dairy Queen, Inc. is a privately owned subsidiary of Berkshire Hathaway Inc., led by Warren Buffet.

Company Specialties:

• Quick Service Restaurant

Company Website: http://www.dairyqueen.com

ASSUMPTION: International Dairy Queen, Inc. is a well-established company with a strong brand presence and a commitment to creating positive experiences for its customers and employees.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring 3-5 years of relevant experience.

Reporting Structure: The Manager, Social Media & Integrated Communications reports to the Senior Media Manager and works alongside another Social Media Manager and Marketing Communications team members, with frequent interaction with Dairy Queen's Brand Marketing Team members and Social Media Agency of Record.

Work Arrangement: This is a hybrid role, with employees working 2 collaboration days per week in the office and additional in-office time required to support team/project needs.

Growth Opportunities:

• Potential advancement to senior-level marketing or communications roles within the company
• Expansion of responsibilities based on performance and company growth
• Opportunities to work on high-visibility projects and campaigns

ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as the chance to work on high-impact projects and campaigns.

🌍 Location & Work Environment

Office Type: The company's global headquarters is located in Bloomington, Minnesota, with additional offices in Canada and Singapore.

Office Location(s): 8331 Norman Center Dr, Bloomington, Minnesota 55437, US; 1111 International Blvd, P.O. Box 430, Burlington, Ontario L7R 3Y3, CA

Geographic Context:

• The Bloomington office is located in the Minneapolis-Saint Paul metropolitan area, with a population of over 3.6 million people.
• The area is known for its strong job market, diverse industries, and high quality of life.
• The company's global headquarters is conveniently located near major highways and public transportation options.

Work Schedule: Full-time position with a hybrid work schedule (2 collaboration days per week), with additional in-office time required to support team/project needs.

ASSUMPTION: The company's global headquarters offers a convenient and accessible work environment, with opportunities for professional growth and development within the company.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Social media and content strategy development
• Project management and stakeholder communication
• Brand activation and campaign execution
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the DQ brand and its target audience
• Showcase your ability to develop and execute successful social media campaigns
• Prepare examples of your social media content and community management work
• Be ready to discuss your experience with franchise systems and the franchise business model

ATS Keywords: Social Media, Content Development, Community Management, Project Management, Marketing, Communication, Customer Service, Collaboration, Social Strategy, Influencer Marketing, Brand Activation, Analytical Skills, Attention to Detail, Fast-Paced Environment, Franchise Business Model, Social Testing

ASSUMPTION: The interview process for this role will focus on assessing the candidate's social media and content strategy development skills, as well as their ability to manage projects and stakeholders effectively.

🛠️ Tools & Technologies

• Social media platforms (Facebook, Instagram, Twitter, Snapchat, Pinterest, TikTok)
• Social media management tools (Hootsuite, Sprout Social, Buffer, etc.)
• Project management tools (Asana, Trello, Microsoft Project, etc.)
• Analytics tools (Google Analytics, Facebook Insights, Twitter Analytics, etc.)
• Content creation and design tools (Canva, Adobe Creative Suite, etc.)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's preferred platforms and systems.

👔 Cultural Fit Considerations

Company Values:

• HAPPY TASTES GOOD®
• Creating positive memories for all who touch DQ
• Fostering a small community feel within a multinational company culture

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on creating positive experiences for customers and employees

Self-Assessment Questions:

• Do you align with the company's value of creating positive memories for all who touch DQ?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you thrive in a collaborative, team-oriented work environment?

ASSUMPTION: Candidates who align with the company's values and work style are more likely to succeed in this role and contribute to the company's mission of creating positive memories for all who touch DQ.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously in a fast-paced environment
• Keeping up with the latest social media trends and best practices
• Balancing the needs of franchisees with the overall brand strategy
• Working with external agencies and vendors to execute projects and campaigns

ASSUMPTION: The challenges associated with this role may vary depending on the individual's experience and the specific projects they are working on.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Marketing Communications Manager position, but with a focus on the franchise business model and supporting franchisees in their social media efforts
• In this industry, the role may be compared to similar positions within other quick-service restaurant or food and beverage companies
• Career progression may include advancement to senior-level marketing or communications roles within the company or related industries

ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as the chance to work on high-impact projects and campaigns within the quick-service restaurant industry.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new menu item or product launch
• Managing a team of specialists at DQ's social media agency of record to coordinate day-to-day engagement with DQ communities across key social media channels
• Collaborating with cross-functional stakeholders to establish processes and develop tools to empower franchisees to manage their Facebook Page and secure and promote content

ASSUMPTION: The specific projects associated with this role may vary depending on the company's current initiatives and the individual's areas of expertise.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing Communications department?
• How does the company support the growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its social media campaigns and initiatives?
• What are the most rewarding aspects of working in this role, according to current team members?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and the company, and can provide valuable insights into the work environment and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your social media content and community management work
• Be ready to discuss your experience with franchise systems and the franchise business model
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.