Manager/Sr. Manager - Paid Social

📌 Core Information

🔹 Job Title: Manager/Sr. Manager - Paid Social

🔹 Company: IPG Mediabrands

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: On-site, Full-time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-07-16

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing brand strategy and campaigns for clients
• Developing and implementing annual brand strategies
• Creating engaging content and managing social media platforms
• Monitoring trends in social media tools and platforms
• Analyzing campaign effectiveness and maximizing results
• Participating in new business pitches
• Overseeing financial aspects of the account

ASSUMPTION: This role requires a strong understanding of the client’s business and the ability to represent the agency effectively.

📋 Key Responsibilities

✅ Brand Management: Serve as the brand/category subject matter expert, assist in developing annual brand/client strategies, and ensure delivery of the same.

✅ Content Creation & Management: Curate relevant and engaging content to reach the target audience, choose daily content and engagement for brand on various social channels.

✅ Trend Monitoring: Monitor trends in Social Media tools, applications, channels, design, and strategy.

✅ Campaign Analysis: Analyze, review, and report on the effectiveness of campaigns to maximize results.

✅ New Business: Participate in new business pitches.

✅ Financial Oversight: Responsible for the financial oversight of the account.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively under pressure.

🎯 Required Qualifications

Education: Degree in Marketing, Communication Studies, Journalism, Creative Writing, or similar.

Experience: 2-5 years of experience in social media management or a related field.

Required Skills:

• Excellent command of English (spoken and written)
• Ability to foster strong client relationships at various levels
• In-depth knowledge and understanding of Social Media platforms and their respective participants
• Ability to clearly and effectively articulate thoughts and points
• Team player with the confidence to take the lead and guide other employees when necessary

Preferred Skills:

• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Knowledge of social media analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
• Experience with content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: Candidates with relevant certifications (e.g., Hootsuite Certification, Google Analytics Individual Qualification) may be preferred.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (AI-estimated, based on industry standards for the role, experience level, and location)

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Training and development opportunities
• Performance-based bonuses

Working Hours: Full-time, 40 hours per week. May require occasional overtime or weekend work to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: IPG Mediabrands operates in the advertising services industry, managing over $47 billion in marketing investment globally for its clients.

Company Size: IPG Mediabrands is a large organization with over 18,000 employees across more than 130 countries. This size offers opportunities for career growth and exposure to diverse projects.

Founded: IPG Mediabrands is a division of Interpublic Group (IPG), which was founded in 1961. IPG Mediabrands was established in 2008.

Company Description:

• IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)
• Manages over $47 billion in marketing investment globally on behalf of its clients
• Offers full-service agency networks (UM, Initiative, Mediahub) and specialized business units (Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, IPG Media Lab)

Company Specialties:

• Media Planning & Buying
• Automation & Programmatic
• Digital Media
• Branded Content
• Media Barter
• Online & Mobile
• Social Media Marketing
• Sponsorship and Sports Marketing
• ROI and Consumer Research
• Hyper-Local and Multicultural Marketing
• Out-Of-Home Advertising

Company Website: www.ipgmediabrands.com

ASSUMPTION: IPG Mediabrands' extensive global presence and diverse client portfolio offer unique opportunities for professional growth and exposure to various industries.

📊 Role Analysis

Career Level: This role is at the mid-level of the career ladder, offering opportunities for growth and advancement within the organization.

Reporting Structure: The Manager/Sr. Manager reports directly to the Account Director or Group Account Director.

Work Arrangement: This role operates on an on-site basis, with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

• Progression to an Account Director or Group Account Director role
• Expansion into other areas of media or marketing, such as digital, content, or strategy
• Opportunities to work on international accounts or projects

ASSUMPTION: Success in this role may lead to opportunities for career advancement within IPG Mediabrands or its affiliated agencies.

🌍 Location & Work Environment

Office Type: IPG Mediabrands' Bangalore office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 100 W 33rd St, New York, NY 10001, US; Calle de Enrique Jardiel Poncela, 6, Madrid, Community of Madrid 28016, ES

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and the second-fastest-growing major metropolis in India
• Known for its vibrant tech industry, Bangalore offers ample opportunities for networking and professional development
• The city's pleasant climate and cultural scene make it an attractive place to live and work

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Occasional overtime or weekend work may be required to meet project deadlines.

ASSUMPTION: Bangalore's thriving tech industry and vibrant cultural scene create an exciting work environment for professionals in the advertising and marketing sectors.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• In-person or virtual interview with the hiring manager
• Final interview with the Account Director or Group Account Director

Key Assessment Areas:

• Understanding of the client's business and industry
• Social media management skills and experience
• Content creation and strategy development
• Analytical skills and data-driven decision-making
• Communication and interpersonal skills

Application Tips:

• Tailor your resume to highlight relevant skills and experiences for this role
• Prepare a cover letter that demonstrates your understanding of the client's business and your enthusiasm for the position
• Showcase your portfolio or examples of your work, if applicable
• Research IPG Mediabrands and the client's business to demonstrate your preparation and interest in the role

ATS Keywords: Social Media Management, Brand Strategy, Content Creation, Client Relationship Management, Campaign Analysis, Financial Oversight, Team Leadership, Communication Skills, Trend Monitoring, Innovation, Engagement Strategies, Strategic Development, Curiosity, Social Media Tools, Digital Marketing, Reporting

ASSUMPTION: IPG Mediabrands' hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Social media analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
• Content creation tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Genuine: IPG Mediabrands values authenticity and encourages employees to be true to themselves and their work
• Results-focused: The company prioritizes delivering exceptional results for its clients and driving business growth
• Daring: IPG Mediabrands fosters a culture of innovation and encourages employees to take calculated risks
• Insightful: The company values data-driven decision-making and encourages employees to think critically and creatively

Work Style:

• Collaborative: IPG Mediabrands encourages teamwork and cross-functional collaboration
• Dynamic: The company operates in a fast-paced, ever-changing industry and values adaptability and flexibility
• Creative: IPG Mediabrands fosters a culture of innovation and encourages employees to think outside the box

Self-Assessment Questions:

• Do you possess a strong understanding of the client's business and industry?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you have a proven track record of delivering exceptional results for clients?
• Are you able to work collaboratively with team members and stakeholders to achieve common goals?

ASSUMPTION: Success in this role requires a strong cultural fit with IPG Mediabrands' values and work style.

⚠️ Potential Challenges

• Managing multiple client accounts and projects simultaneously
• Adapting to the fast-paced, ever-changing nature of the advertising industry
• Balancing the demands of client expectations and agency priorities
• Working with tight deadlines and managing project timelines effectively

ASSUMPTION: Success in this role requires strong organizational skills, time management, and the ability to prioritize effectively.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Paid Social Manager position in other advertising agencies or in-house marketing departments
• However, this role may offer more strategic and leadership responsibilities than a typical Social Media Manager position
• Career progression in this role may lead to opportunities in account management, strategy, or client services

ASSUMPTION: This role offers unique opportunities for growth and development within the advertising industry.

📝 Sample Projects

• Developing and implementing a social media strategy for a new client launch
• Managing a paid social media campaign for an e-commerce client, optimizing for conversions and return on ad spend
• Creating and curating engaging content for a brand's social media channels, increasing follower engagement and brand awareness

ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• What are the key priorities for this role in the first 90 days?
• How does IPG Mediabrands support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
• How does IPG Mediabrands foster a culture of innovation and creativity in its work environment?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the IPG Mediabrands job portal
• Tailor your resume to highlight your relevant skills and experiences for this role
• Prepare a cover letter that demonstrates your understanding of the client's business and your enthusiasm for the position
• Showcase your portfolio or examples of your work, if applicable
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.