📌 Core Information
🔹 Job Title: Manager, Telehealth Lifecycle Marketing
🔹 Company: Movn Health
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full-Time, Remote
🔹 Category: Healthcare, Marketing
🔹 Date Posted: 2025-06-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading patient acquisition and retention efforts for Movn Health's virtual cardiac rehab program
- Designing and optimizing full lifecycle marketing campaigns across multiple channels
- Managing a virtual enrollment team to convert high-intent leads
- Collaborating with cross-functional teams to ensure compliant, brand-aligned, and clinically supportive messaging
- Analyzing campaign performance and making data-driven optimizations
ASSUMPTION: This role requires a strategic thinker with a strong background in telehealth marketing and a deep understanding of multichannel engagement strategies. Experience in cardiovascular care or chronic condition engagement is highly desirable.
📋 Key Responsibilities
✅ Full Lifecycle Marketing Strategy
- Own and optimize the full patient journey: from first outreach through post-enrollment engagement
- Design and deploy targeted multichannel marketing campaigns (SMS, phone, email) to convert leads and retain patients
- Create behavioral-based journeys for different stages: newly referred, recently enrolled, low adherence, or at-risk of churn
- Collaborate with care managers to understand engagement patterns and develop messaging for reactivation or motivation
- Use surveys, appointment attendance, and biometric data to trigger personalized nudges and reminders
- Ensure lifecycle messaging is compliant, brand-aligned, and clinically supportive
✅ Enrollment Team Leadership (Live Channel Conversion)
- Lead and coach a team of inbound/outbound enrollment agents
- Ensure agents are aligned to campaign timing and act as an extension of your marketing funnel
- Refine scripts based on objections, campaign data, and patient tone
- Track agent performance daily to maintain and improve call volumes, conversion rates, and performance
- Maintain high call-to-book and show rates through coaching and SOPs
- Align availability with patient preferences and clinic operating hours for efficient scheduling
✅ Retention Strategy & Post-Enrollment Support
- Create onboarding sequences to keep newly enrolled patients engaged through their first few sessions
- Design win-back flows for patients who are inactive, missed sessions, or stopped responding
- Collaborate with clinical and operational teams to personalize outreach based on health risk factors
- Work with the content team to ensure ongoing educational engagement throughout the patient journey
- Own NPS survey campaigns and feedback loops for program improvement
✅ Agentic AI & Workflow Automation
- Partner with product and engineering to build AI-driven workflows
- Determine optimal handoff points between agentic flows and human intervention
- Continuously monitor and compare automation performance to human-led conversions and retention
- Identify automation opportunities to reduce manual load while increasing outreach frequency and precision
✅ Analytics, Reporting & Optimization
- Monitor performance dashboards daily to assess enrollment velocity, retention drop-offs, and campaign ROI
- Analyze conversion rates by lead source, segment, message type, and agent vs. automation
- Conduct A/B testing to iterate on subject lines, CTA timing, and messaging tone
- Produce regular reports with actionable recommendations for cross-functional teams
ASSUMPTION: This role requires strong analytical skills and a data-driven mindset to optimize campaigns and improve patient outcomes.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in telehealth marketing, with a focus on patient acquisition and retention
Required Skills:
- Proven experience in full lifecycle marketing strategy
- Expertise in multichannel engagement and behavioral-based journeys
- Strong leadership skills and experience managing teams
- Excellent analytical skills and data-driven mindset
- Fluency in healthcare compliance and clinical support messaging
Preferred Skills:
- Experience in cardiovascular care, remote patient monitoring, or chronic condition engagement
- Familiarity with AI-driven workflows and automation
- Strong project management skills
ASSUMPTION: Candidates with experience in healthcare marketing and a strong understanding of patient engagement strategies will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Manager, Telehealth Marketing role with 5-10 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work schedule
- Professional development opportunities
- Competitive PTO package
Working Hours: Full-time, remote work with flexible hours
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Movn Health operates in the healthcare industry, specifically focusing on remote cardiac rehab and prevention programs.
Company Size: Movn Health is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.
Founded: Movn Health was founded in 2013 and has since grown to become the leading national telehealth provider of virtual cardiac rehab and prevention programs.
Company Description:
- Movn Health is the leading national telehealth provider of remote cardiac rehab and cardiovascular prevention programs.
- Their programs were developed in partnership with Stanford University and are based on more than 30 years of published research.
- Movn Health is committed to improving patient outcomes through innovative, evidence-based telehealth solutions.
Company Specialties:
- Bundled payments
- Cardiac Rehabilitation
- Acute Myocardial Infarction (AMI)
- Coronary Artery Bypass Graft (CABG)
- Peripheral Artery Disease (PAD)
- Heart disease
- Telehealth
- Virtual Care
Company Website: http://www.movnhealth.com
ASSUMPTION: Movn Health's focus on evidence-based telehealth solutions and partnerships with renowned institutions like Stanford University make it a strong player in the remote healthcare industry.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and leadership within the marketing department.
Reporting Structure: The Manager, Telehealth Marketing will report directly to the Vice President of Marketing and oversee a team of enrollment agents.
Work Arrangement: This role offers a remote work arrangement with flexible hours, allowing for a better work-life balance.
Growth Opportunities:
- As Movn Health continues to grow, there may be opportunities for the Manager, Telehealth Marketing to take on more responsibilities or move into a senior leadership role.
- This role also provides opportunities for professional development in telehealth marketing and healthcare compliance.
- Working with a diverse team of healthcare professionals and marketing experts can help the candidate expand their skillset and industry knowledge.
ASSUMPTION: The remote work arrangement and growth opportunities make this role an attractive option for experienced telehealth marketing professionals looking to advance their careers in a dynamic and innovative industry.
🌍 Location & Work Environment
Office Type: Remote work with no physical office requirement
Office Location(s): Los Angeles, California, United States
Geographic Context:
- Los Angeles is the second-largest city in the United States, offering a diverse range of cultural, recreational, and professional opportunities.
- The city's mild Mediterranean climate and numerous attractions make it an attractive place to live and work.
- Los Angeles is also a major hub for the healthcare industry, with numerous hospitals, clinics, and research institutions.
Work Schedule: Full-time, remote work with flexible hours
ASSUMPTION: The remote work arrangement and flexible hours allow for a better work-life balance, while the vibrant and diverse location of Los Angeles offers numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the Vice President of Marketing
- Final interview with the CEO or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign development
- Leadership skills and team management
- Analytical skills and data-driven decision-making
- Healthcare compliance and clinical support messaging
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your experience in telehealth marketing and patient acquisition strategies.
- Prepare examples of successful marketing campaigns you've led and the results you achieved.
- Be ready to discuss your approach to managing teams and driving results in a remote work environment.
- Demonstrate your understanding of the healthcare industry and the unique challenges of engaging patients in remote care.
ATS Keywords: Telehealth Marketing, Patient Acquisition, Retention Strategies, Lifecycle Marketing, Multichannel Engagement, Enrollment Operations, Patient Relationship Management, Behavioral-Based Journeys, Team Leadership, Analytics, AI-Driven Workflows, Campaign Optimization, Conversion Rate Analysis, A/B Testing, Content Collaboration, Healthcare Compliance
ASSUMPTION: Movn Health's interview process is designed to assess the candidate's strategic thinking, leadership skills, and understanding of the telehealth marketing landscape. Successful candidates will be able to demonstrate their ability to drive results and engage patients in remote care.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation platforms (e.g., Marketo, Pardot)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Analytics tools (e.g., Google Analytics, Tableau)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used by Movn Health may vary, but the ideal candidate will have experience with a range of marketing, analytics, and project management platforms.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Innovation and continuous improvement
- Collaboration and teamwork
- Accountability and results-driven approach
- Integrity and ethical decision-making
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and team-oriented
- Adaptable and resilient
- Committed to continuous learning and professional development
Self-Assessment Questions:
- Do you have a proven track record of driving results in a remote work environment?
- Are you comfortable working with data and using analytics to inform your marketing strategies?
- Do you thrive in a collaborative and dynamic team environment?
- Are you committed to staying up-to-date with the latest trends and best practices in telehealth marketing?
ASSUMPTION: Movn Health values candidates who are passionate about improving patient outcomes, committed to continuous learning, and able to thrive in a dynamic and collaborative work environment.
⚠️ Potential Challenges
- Managing a remote team and ensuring high levels of engagement and productivity
- Balancing the need for personalized patient engagement with the efficiency of automated workflows
- Adapting to the unique challenges and regulations of the healthcare industry
- Keeping up with the latest trends and best practices in telehealth marketing and remote patient engagement
ASSUMPTION: The ideal candidate will be able to navigate these challenges and use them as opportunities to drive innovation and improve patient outcomes.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of healthcare compliance and clinical support messaging.
- This role also places a strong emphasis on analytics and data-driven decision-making, making it an attractive option for candidates with a strong background in marketing analytics.
- As a mid-level management position, this role offers opportunities for growth and leadership within the marketing department, making it an ideal fit for experienced telehealth marketing professionals looking to advance their careers.
ASSUMPTION: Candidates with experience in healthcare marketing and a strong understanding of patient engagement strategies will find this role to be a unique and challenging opportunity to drive results and improve patient outcomes in a dynamic and innovative industry.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to engage recently discharged heart attack patients in remote cardiac rehab
- Optimizing the patient onboarding process to improve engagement and retention rates
- Collaborating with clinical and operational teams to create personalized outreach campaigns based on health risk factors
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Manager, Telehealth Marketing role, as well as the opportunity to drive meaningful impact on patient outcomes.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does Movn Health approach patient engagement and retention in a remote care setting?
- What are the key priorities for this role in the first 90 days?
- How does Movn Health support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the telehealth marketing industry, and how does Movn Health plan to address them?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the company's approach to telehealth marketing and patient engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in telehealth marketing and patient acquisition strategies.
- Prepare examples of successful marketing campaigns you've led and the results you achieved.
- Be ready to discuss your approach to managing teams and driving results in a remote work environment.
- Follow up with the Movn Health HR department one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
