📌 Core Information
🔹 Job Title: Manager Trade Marketing
🔹 Company: NBCUniversal
🔹 Location: Universal City, California
🔹 Job Type: Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Leading marketing communications initiatives for Universal Orlando and Universal Studios Hollywood
- Strategic planning and development of key projects and campaigns
- Collaboration with sales and marketing leaders to improve business performance
- Cross-functional team leadership and management
- Strong focus on B2B and B2B2C audiences
ASSUMPTION: This role requires a high level of strategic thinking, project management, and stakeholder communication skills. It involves working with various teams and requires a strong understanding of both B2B and B2C marketing principles.
📋 Key Responsibilities
✅ Lead priority marketing communications initiatives in support of sales channels and external clients for both Universal Orlando and Universal Studios Hollywood
✅ Develop and implement strategic plans, roadmaps, and briefs for projects and campaigns in collaboration with internal partners
✅ Ensure flawless go-to-market execution of all assigned initiatives and continuously improve performance based on results
✅ Manage internal relationships with partners to ensure initiatives are implemented as planned
✅ Present plans, point of views, campaign efforts, and results to leadership and internal partners
✅ Provide annual planning input as a subject matter expert
✅ Establish Universal theme parks as must-visit destination experiences with a competitive advantage in the marketplace
✅ Ensure all communications are consistent with the Universal brand
ASSUMPTION: This role involves a high level of responsibility and requires strong leadership, communication, and project management skills. It also demands a deep understanding of the Universal brand and its target audiences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or Business Administration (MBA highly preferred)
Experience: 3+ years of progressive brand management and/or marketing experience
Required Skills:
- Proven team/consensus building skills
- Record of exceeding targets/objectives
- Strong critical decision-making and communication skills
- Strong analytical, planning, forecasting, and budgeting/financial skills
- Demonstrated translation of data into strategy
- Strong understanding of consumer and brand research
- Cross-functional leadership expertise in a fast-paced and complex environment
- Self-starter with ability to maintain poise when dealing with ambiguity
- Demonstrated ability to proactively improve processes and procedures
- Experience presenting to and working with executives
- Expertise in developing cohesive, engaging, concise, fact-based presentations
Preferred Skills:
- Travel & Resort Industry, Entertainment &/or Theme Park experience
- Mandarin Language skills
ASSUMPTION: Candidates should have a strong background in marketing, with a proven track record in brand management and strategic planning. Experience in the travel and entertainment industry is a plus.
💰 Compensation & Benefits
Salary Range: $75,000 - $100,000 (bonus eligible)
Benefits:
- Medical, Dental, and Vision Insurance
- 401(k)
- Paid Leave
- Tuition Reimbursement
- Discounts and Perks
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Benefits are standard for a company of this size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: NBCUniversal was founded in 2004, following the merger of NBC and Universal Studios
Company Description:
- NBCUniversal is one of the world's leading media and entertainment companies
- Owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock
- Produces and distributes premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group
- Has world-renowned theme parks and attractions through Universal Destinations & Experiences
Company Specialties:
- Film and television production and distribution
- Streaming services
- Theme parks and attractions
- News and entertainment broadcasting
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal is a large, well-established company with a diverse portfolio of entertainment brands. This role offers the opportunity to work in a dynamic, fast-paced environment with significant growth potential.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: This role reports directly to the Senior Director of Trade Marketing
Work Arrangement: Hybrid, with a minimum of three days on-site per week
Growth Opportunities:
- Potential to lead and mentor direct reports in the future
- Opportunities for career progression within NBCUniversal's extensive portfolio of brands
- Chance to work on high-profile projects and campaigns
ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and project scope. It is well-suited to a motivated, strategic thinker looking to make a significant impact in a dynamic environment.
🌍 Location & Work Environment
Office Type: On-site with hybrid option
Office Location(s): 100 Universal City Plaza, Universal City, CA 91608-1002
Geographic Context:
- Universal City is located in the San Fernando Valley, north of Los Angeles
- The area offers a mix of urban and suburban living, with easy access to outdoor activities and cultural attractions
- Universal City is home to Universal Studios Hollywood, one of the world's most famous theme parks
Work Schedule: Full-time, typically 40 hours per week, with a minimum of three days on-site per week
ASSUMPTION: The hybrid work arrangement offers flexibility while maintaining the benefits of on-site collaboration and networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- In-person interview with the hiring manager and/or other team members
- Final interview with the Senior Director of Trade Marketing
Key Assessment Areas:
- Strategic thinking and planning
- Communication and presentation skills
- Project management and leadership abilities
- Understanding of Universal brand and target audiences
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and project management experience
- Demonstrate your understanding of the Universal brand and target audiences in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving, leadership, and communication skills
ATS Keywords: Trade Marketing, Strategic Planning, B2B Marketing, Communication Strategy, Project Management, Team Leadership, Brand Management, Theme Park, Entertainment Industry
ASSUMPTION: NBCUniversal's application process is thorough and competitive. Applicants should be prepared to demonstrate their strategic thinking, leadership, and communication skills throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: This role requires proficiency in standard office software, project management tools, and marketing automation platforms. Familiarity with data analysis tools is a plus.
👔 Cultural Fit Considerations
Company Values:
- Innovation: NBCUniversal encourages creativity and continuous improvement
- Collaboration: The company values teamwork and cross-functional collaboration
- Excellence: NBCUniversal strives for excellence in all aspects of its business
Work Style:
- Fast-paced and dynamic environment
- Strong focus on teamwork and collaboration
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working collaboratively with various teams and stakeholders?
- Do you have a proven track record of driving results and exceeding targets?
ASSUMPTION: NBCUniversal values innovation, collaboration, and excellence. This role is well-suited to candidates who are comfortable working in a fast-paced, dynamic environment and who thrive on driving results through strong teamwork and collaboration.
⚠️ Potential Challenges
- Managing multiple projects with staggered delivery dates
- Balancing the needs of various internal and external stakeholders
- Working in a highly competitive industry with a strong focus on innovation and excellence
- Navigating a large, complex organization with multiple brands and divisions
ASSUMPTION: This role presents unique challenges and opportunities for growth. Candidates should be prepared to manage multiple priorities, navigate a complex organization, and thrive in a highly competitive environment.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on trade marketing and B2B/B2B2C audiences
- This role offers the opportunity to work with a wide range of internal and external stakeholders, providing a unique perspective on the entertainment industry
- Career progression in this role could lead to senior leadership positions within NBCUniversal's marketing organization
ASSUMPTION: This role offers a unique blend of strategic planning, project management, and stakeholder communication skills, making it an attractive opportunity for candidates looking to advance their marketing careers in the entertainment industry.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign to launch a new Universal Studios Hollywood attraction
- Conducting market research and analysis to identify opportunities for improving Universal Orlando's on-site marketing efforts
- Collaborating with internal partners to create targeted marketing materials for Universal Destinations & Experiences' travel agent program
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from strategic planning and execution to cross-functional collaboration and market research.
❓ Key Questions to Ask During Interview
- What are the most pressing priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other marketing and sales teams within NBCUniversal?
- What opportunities are there for professional growth and development within this role?
- How does this role contribute to NBCUniversal's overall marketing strategy and business goals?
- What is the work environment like, and how does this role fit into the broader organizational structure?
ASSUMPTION: These questions are designed to help candidates better understand the role's priorities, responsibilities, and growth opportunities, as well as the broader organizational context.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.smartrecruiters.com/NBCUniversal3/744000060422265-manager-trade-marketing
- Tailor your resume and cover letter to highlight your relevant marketing and project management experience
- Prepare for behavioral interview questions that focus on your problem-solving, leadership, and communication skills
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
