📌 Core Information
🔹 Job Title: Manager Trade Marketing
🔹 Company: NBCUniversal
🔹 Location: Universal City, California
🔹 Job Type: Full-time, Hybrid (3 days on-site)
🔹 Category: Entertainment Providers
🔹 Date Posted: May 19, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of trade marketing initiatives
- Cross-functional collaboration with sales, marketing, and other internal teams
- Leading projects from inception to completion, ensuring flawless go-to-market execution
- Analyzing results and adjusting strategies as needed
- Managing and developing a team of marketing professionals
ASSUMPTION: This role requires a strong understanding of B2B and B2B2C audiences, as well as excellent communication and analytical skills.
📋 Key Responsibilities
✅ Develop and implement strategic plans, roadmaps, and briefs for projects and campaigns
✅ Collaborate with internal partners to ensure initiatives are implemented as planned
✅ Present plans, point of views, campaign efforts, and results to leadership and internal partners
✅ Establish Universal theme parks as must-visit destinations with a competitive advantage
✅ Manage internal relationships with partners, including Sales, Creative, Communication channels, Legal, and LP
✅ Ensure high-quality content and messaging output
✅ Continuously improve performance of existing initiatives and make adjustments based on performance results
✅ May be assigned to lead direct reports, contract employees, and/or agency support in the future
ASSUMPTION: This role involves managing multiple projects with staggered delivery dates, requiring strong prioritization and organizational skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or Business Administration (MBA highly preferred)
Experience: 3+ years of progressive brand management and/or marketing experience
Required Skills:
- Proven team/consensus building skills
- Record of exceeding targets/objectives
- Strong critical decision-making and communication skills
- Strong analytical, planning, forecasting, and budgeting/financial skills
- Demonstrated ability to translate data into implications and implications into strategy
- Strong understanding of consumer and brand research
- Cross-functional leadership expertise in a fast-paced and complex environment
- Self-starter with ability to maintain poise when dealing with ambiguity
- Demonstrated ability to proactively improve processes and procedures
- Experience presenting to and working with executives
- Expertise in developing cohesive, engaging, concise, fact-based presentations
Preferred Skills:
- Mandarin language skills
- Travel & Resort Industry, Entertainment &/or Theme Park experience
ASSUMPTION: While not explicitly stated, experience in the travel and resort industry or entertainment sector would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $100,000 (bonus eligible)
Benefits:
- Medical, Dental, and Vision Insurance
- 401(k)
- Paid Leave
- Tuition Reimbursement
- Discounts and Perks
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing manager role in the entertainment industry.
📌 Applicant Insights
🔍 Company Context
Industry: NBCUniversal is a leading media and entertainment company, owning and operating various entertainment and news brands, as well as theme parks and attractions.
Company Size: NBCUniversal has 10,001+ employees, providing a large and diverse work environment.
Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by NBC.
Company Description:
- Creates world-class content across film, television, and streaming
- Owns leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, and Peacock
- Operates world-renowned theme parks and attractions through Universal Destinations & Experiences
Company Specialties:
- Content creation and distribution
- Theme parks and consumer experiences
- News and entertainment broadcasting
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal's size and diverse portfolio provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level management role with potential for growth
Reporting Structure: This role reports directly to the Senior Director of Trade Marketing
Work Arrangement: Hybrid, with a minimum of three days on-site per week
Growth Opportunities:
- Potential to lead direct reports, contract employees, and/or agency support in the future
- Opportunities to work on high-impact projects and campaigns
- Chance to gain experience in a large, diverse organization with numerous brands and divisions
ASSUMPTION: This role offers opportunities for professional growth and development within NBCUniversal's extensive portfolio of brands and divisions.
🌍 Location & Work Environment
Office Type: On-site with hybrid flexibility
Office Location(s): 100 Universal City Plaza, Universal City, CA 91608-1002
Geographic Context:
- Universal City is located in the San Fernando Valley, north of Los Angeles
- The area offers a mix of urban and suburban living, with numerous entertainment and cultural attractions nearby
- The office is located on the Universal Studios Hollywood backlot, providing a unique work environment
Work Schedule: Full-time, typically 40 hours per week, with a flexible hybrid arrangement
ASSUMPTION: The hybrid work arrangement provides a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site interview with NBCUniversal employees
- Final interview with the Senior Director of Trade Marketing
Key Assessment Areas:
- Strategic thinking and planning
- Communication and presentation skills
- Analytical and problem-solving abilities
- Leadership and team management skills
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of NBCUniversal's brands and the role's requirements
- Prepare for behavioral and situational interview questions focused on strategic planning, team management, and problem-solving
ATS Keywords: Trade Marketing, Strategic Planning, B2B Marketing, Communication Strategy, Analytical Skills, Project Management, Team Management, Brand Management, Problem Solving, Presentation Skills, Budgeting, Consumer Research, Leadership
ASSUMPTION: NBCUniversal's application process may involve multiple interviews and assessments to ensure the best fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Presentation software (e.g., PowerPoint, Keynote)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on NBCUniversal's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Create World-Class Content
- Deliver Unmatched Experiences
- Win Together
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Data-driven and analytical
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with and presenting to executives?
- Do you have strong analytical skills and the ability to translate data into actionable insights?
ASSUMPTION: NBCUniversal values a collaborative, data-driven, and results-oriented work style, with a focus on winning together.
⚠️ Potential Challenges
- Managing multiple projects with staggered delivery dates
- Balancing on-site collaboration and remote flexibility in a hybrid work arrangement
- Working with a diverse range of internal partners and stakeholders
- Adapting to the unique culture and environment of a large entertainment company
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on trade marketing, requiring a strong understanding of B2B and B2B2C audiences
- NBCUniversal's size and diverse portfolio provide unique opportunities for career growth and development
- This role offers a blend of strategic planning, project management, and team leadership responsibilities
ASSUMPTION: This role offers a unique blend of responsibilities and opportunities within the entertainment industry, with a focus on trade marketing and cross-functional collaboration.
📝 Sample Projects
- Developing and executing a strategic marketing plan for a new Universal theme park attraction
- Collaborating with sales and creative teams to produce high-quality marketing materials for external clients
- Analyzing campaign performance data and adjusting strategies to improve results
ASSUMPTION: These sample projects illustrate the strategic planning, cross-functional collaboration, and data-driven decision-making required for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader trade marketing strategy for Universal theme parks?
- What are the key priorities for the first 90 days in this role?
- How does NBCUniversal support the professional development and growth of its employees?
- What are the most challenging aspects of working in a hybrid environment for this role?
- How does this role collaborate with other departments and divisions within NBCUniversal?
ASSUMPTION: These interview questions demonstrate a proactive approach to understanding the role's requirements and NBCUniversal's work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and achievements
- Write a cover letter demonstrating your understanding of NBCUniversal's brands and the role's requirements
- Prepare for behavioral and situational interview questions focused on strategic planning, team management, and problem-solving
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
