📌 Core Information
🔹 Job Title: Manager, Trade Marketing - LKA
🔹 Company: Suntory
🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand
🔹 Job Type: Full-time
🔹 Category: Trade Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Director in developing channel strategies to achieve business objectives for all product categories
- Developing channel initiatives that support category growth
- Establishing communication tools and processes to summarize all MU initiatives to the field execution team
- Ensuring effective trade marketing budget control and compliance with regulatory systems
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Supporting Director trade marketing to develop Channel Strategy to achieve defined business objectives for all product categories
✅ Developing channel initiatives that support category growth
✅ Establishing communication tools & process summarizing all MU initiatives to the field execution team after aligning with Marketing team
✅ Responsible for ensuring the effectiveness of trade marketing budget and control to execute aligned trade activities within given budget
✅ To ensure compliance with all regulatory systems of the company
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management.
🎯 Required Qualifications
Education: Bachelor’s or Master’s degree in marketing or business administration
Experience: At least 3 years of trade marketing experience
Required Skills:
- Strong analytical skills
- Leadership skills
- Executive maturity and strong influencing skill
- Fluent English skills
Preferred Skills:
- Experience in the food and beverage industry
- Bilingual or multilingual skills
ASSUMPTION: Candidates with experience in trade marketing and a strong academic background in marketing or business administration are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: Industry standards for a trade marketing manager role in Bangkok, Thailand, range from THB 150,000 to THB 250,000 per month, depending on experience and qualifications.
Benefits:
- Health insurance
- Retirement benefits
- Employee discounts on Suntory products
Working Hours: Full-time position, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility based on business needs
ASSUMPTION: The salary range is based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Suntory is a global leader in the beverage industry, offering a diverse portfolio of products, including alcoholic beverages, non-alcoholic beverages, and health and wellness products.
Company Size: Suntory has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: 1899, in Osaka, Japan
Company Description:
- Suntory Group aims to inspire the brilliance of life by creating rich experiences for people, in harmony with nature.
- The company offers a uniquely diverse portfolio of products, including award-winning Japanese whiskies, iconic American whiskies, canned ready-to-drink beverages, Japanese wine, and popular health and wellness products.
- Suntory Group operates throughout the Americas, Europe, Africa, Asia, and Oceania, with an annual revenue of $20.3 billion in 2024.
Company Specialties:
- Beverage & Food
- Spirits Beer
- Wine
- Health Food
- Restaurants
- and Flowers
Company Website: http://www.suntory.com
ASSUMPTION: Suntory's global presence and diverse product portfolio offer opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is a mid-level management position, reporting directly to the Director of Trade Marketing.
Reporting Structure: The Manager, Trade Marketing - LKA will report directly to the Director of Trade Marketing and work closely with cross-functional teams, including marketing, sales, and field execution teams.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work based on business needs.
Growth Opportunities:
- Potential advancement to a senior-level trade marketing role or a leadership position within the marketing department.
- Opportunities to work on international projects and gain global experience.
- Chance to develop leadership and management skills by overseeing trade marketing activities and managing junior team members.
ASSUMPTION: This role offers opportunities for career growth and development within Suntory's marketing department.
🌍 Location & Work Environment
Office Type: Modern, collaborative office environment with a mix of open-plan and private workspaces.
Office Location(s): Suntory's Bangkok office is located in the central business district of Krung Thep Maha Nakhon (Bangkok), Thailand.
Geographic Context:
- Bangkok is a vibrant, multicultural city with a cost of living that is generally lower than in many other major Asian cities.
- The city offers a wide range of entertainment, dining, and cultural experiences.
- Bangkok has a tropical monsoon climate, with three distinct seasons: hot, wet, and cool.
Work Schedule: Full-time position, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility based on business needs
ASSUMPTION: Bangkok offers a dynamic work environment with a mix of traditional and modern cultural experiences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Leadership and teamwork skills
- Communication and influencing skills
- Cultural fit and alignment with Suntory's values
Application Tips:
- Highlight relevant trade marketing experience and achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Suntory's company culture.
- Prepare examples of your analytical skills and leadership abilities to discuss during the interview.
ATS Keywords: Trade Marketing, Channel Strategy, Category Growth, Budget Control, Regulatory Compliance, Marketing Communication, Influencing Skills, Leadership Skills, Analytical Skills, Fluent English
ASSUMPTION: Suntory's interview process is designed to assess candidates' skills and cultural fit, with a focus on their ability to contribute to the company's success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with these tools is expected, but training may be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Quality: Pursuing excellence in all aspects of our business
- Integrity: Acting with honesty and fairness in all our interactions
- Harmony: Working together to create a positive and inclusive work environment
- Creativity: Encouraging innovation and continuous improvement
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving business objectives
- Adaptable and open to change
- Committed to continuous learning and development
Self-Assessment Questions:
- Do you have experience working in a collaborative, team-oriented environment?
- Are you results-driven and focused on achieving business objectives?
- Are you adaptable and open to change?
- Are you committed to continuous learning and development?
ASSUMPTION: Candidates who demonstrate a strong fit with Suntory's company values and work style are more likely to be successful in this role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic environment
- Working with cross-functional teams and stakeholders to align on trade marketing strategies and initiatives
- Adapting to changes in the market and regulatory environment
- Developing and maintaining strong relationships with customers, distributors, and other external partners
ASSUMPTION: These challenges can be overcome by strong communication, collaboration, and adaptability.
📈 Similar Roles Comparison
- This role is similar to other trade marketing manager positions, but may have a greater focus on channel strategy development and budget control.
- Suntory's global presence offers opportunities for international travel and collaboration with teams based in other countries.
- Career progression in Suntory may involve moving into senior-level trade marketing roles or transitioning into other areas of the marketing department.
ASSUMPTION: This role offers unique opportunities for growth and development within Suntory's marketing department.
📝 Sample Projects
- Developing a channel strategy for a new product launch
- Analyzing sales data to identify opportunities for trade marketing initiatives
- Managing a trade marketing budget to ensure compliance with regulatory systems and achieve business objectives
ASSUMPTION: These projects are representative of the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does this role contribute to Suntory's overall business strategy?
- What are the key priorities for this role in the first 90 days?
- How does Suntory support the professional development and growth of its employees?
- What is the company's approach to work-life balance?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and your commitment to understanding Suntory's company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your trade marketing experience and achievements
- Write a cover letter that demonstrates your understanding of the role and your fit with Suntory's company culture
- Prepare examples of your analytical skills and leadership abilities to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
