Trade Marketing Executive

📌 Core Information

🔹 Job Title: Trade Marketing Executive

🔹 Company: Bel Vietnam

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-time

🔹 Category: Trade Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing trade plans for assigned channels
• Collaborating with marketing and sales teams for in-store activations and promotions
• Building visibility programs and evaluating their results
• Managing trade budgets and payment processes
• Ad-hoc tasks assigned by line managers

ASSUMPTION: This role requires a high level of organization, proactivity, and strong communication skills to manage multiple tasks and collaborate effectively with various teams.

📋 Key Responsibilities

✅ Build up and execute trade plan for assigned channel:

• Develop monthly/quarterly trade activities based on market references
• Develop visibility programs (POSM & Scheme) based on outlets type/revenue
• Develop, produce, and follow up on implementing POSM in the market
• Build and execute activation plans
• Get approval and set up promotion/visibility programs in the sales system
• Monthly evaluate results of visibility programs/activation
• Finalize month actual promotion budget/retailer incentive/DSR incentive
• Follow up on payment processes for all trade activities
• Fully in-charge for tracking and controlling trade budget (both GtN & A&P) monthly

✅ Co-working with MKT, RTM in launch/relaunch and consumer activities:

• Align with MKT BTL activities (Promotion plan, POSM, Activation, etc.) during Brand campaign
• Deploy and fully implement BTL activities in stores
• Working with sales team to ensure excellence in-stores activation

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time.

🎯 Required Qualifications

Education: BA degree in economics or a related field

Experience: Above 3 years' experience with Trade/Channel & Category Development in an FMCG company

Required Skills:

• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook)
• Strong planning and organizational skills
• Excellent communication and negotiation skills in English
• Strong negotiation skills with internal teams and external contacts

Preferred Skills:

• Experience in the cheese or dairy industry
• Familiarity with Bel Group's brands and products

ASSUMPTION: While not explicitly stated, having experience in the FMCG industry and familiarity with trade marketing strategies would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Trade Marketing Executive with 2-5 years of experience in Vietnam, the estimated salary range is VND 12,000,000 - VND 18,000,000 per month (before tax).

Benefits:

• Health insurance
• Performance-based bonuses
• Opportunities for professional development and growth

Working Hours: Full-time (40 hours/week), with flexibility for occasional overtime as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Bel Group is a global leader in the cheese industry, with a strong presence in over 130 countries. They are committed to moving from a cheese company to a healthy snack company by building on the strength of their brands.

Company Size: Bel Group is a large corporation with over 12,000 employees worldwide. This role is based in Vietnam, where the company has a significant presence.

Founded: Bel Group was founded in 1865 and has since grown into one of the world's largest branded cheese companies.

Company Description:

• Bel Group is a global leader in the cheese industry, with a portfolio of iconic brands such as The Laughing Cow®, Mini Babybel®, Kiri®, and Boursin®
• The company is committed to leading in all its various markets and aims to move towards becoming a healthier snack and meal solutions provider
• Bel Group values the commitment, enthusiasm, and entrepreneurial spirit of its employees as the growth drivers of the company

Company Specialties:

• Cheese and dairy products
• Snack and meal solutions
• Brand management and marketing
• Global operations and supply chain

Company Website: www.belgroup.com

ASSUMPTION: Bel Group's focus on sustainability and responsibility in its products and operations may influence the company culture and values.

📊 Role Analysis

Career Level: This role is an entry to mid-level position in the trade marketing field, offering opportunities for growth and development within the company.

Reporting Structure: The Trade Marketing Executive will report directly to the Trade Marketing Head and work closely with marketing, sales, and finance teams.

Work Arrangement: This is an on-site role based at Bel Vietnam's head office in Ho Chi Minh City. Occasional travel may be required to visit retail outlets and monitor in-store activations.

Growth Opportunities:

• Progression to a senior trade marketing role or a management position within the company
• Expanding responsibilities and taking on additional channels or brands
• Cross-functional opportunities within the marketing, sales, or supply chain departments

ASSUMPTION: Bel Group's global presence and diverse product portfolio may offer international career opportunities for high-performing employees.

🌍 Location & Work Environment

Office Type: Bel Vietnam's head office in Ho Chi Minh City is a modern, professional environment with a collaborative and dynamic work culture.

Office Location(s): Bel Vietnam - Ho Chi Minh City Head Office

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam, with a vibrant business environment and a growing FMCG market
• The city offers a mix of traditional and modern culture, with a low cost of living compared to other major Asian cities
• Bel Vietnam's head office is conveniently located in the city center, with easy access to public transportation and amenities

Work Schedule: The work schedule is primarily Monday to Friday, with occasional weekend work required to monitor in-store activations and events.

ASSUMPTION: The work environment may be fast-paced and demanding at times, requiring strong time management and organizational skills to balance multiple priorities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to assess communication skills and cultural fit
• On-site interview with the Trade Marketing Head and other relevant stakeholders
• Background check and offer extension

Key Assessment Areas:

• Communication and negotiation skills
• Planning and organizational skills
• Problem-solving and analytical thinking
• Cultural fit and alignment with Bel Group's values

Application Tips:

• Highlight relevant experience in trade marketing, channel development, and category management
• Demonstrate strong communication and negotiation skills through your resume and cover letter
• Showcase your understanding of the FMCG industry and Bel Group's products through your application materials

ATS Keywords: Trade Marketing, Channel Development, Category Management, FMCG, Excel, Word, PowerPoint, Outlook, Planning, Communication, Negotiation, Teamwork, Organized, Proactive, Result-oriented, Self-driven

ASSUMPTION: Bel Group may use Applicant Tracking Systems (ATS) to screen and manage job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, Word, PowerPoint, Outlook)
• Salesforce or other CRM platforms
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies used may vary depending on the department and the candidate's role within the organization.

👔 Cultural Fit Considerations

Company Values:

• Daring: Bel Group encourages employees to take risks and innovate to drive growth and success
• Pragmatic: The company values a practical and realistic approach to decision-making and problem-solving
• Determined: Bel Group fosters a culture of perseverance and commitment to achieving results

Work Style:

• Collaborative: The company encourages teamwork and cross-functional collaboration to achieve common goals
• Dynamic: Bel Group operates in a fast-paced and ever-changing environment, requiring employees to be adaptable and responsive to change
• Result-oriented: The company values employees who focus on delivering results and driving business impact

Self-Assessment Questions:

• Do you have experience working in a fast-paced, dynamic environment, and can you thrive in such an environment?
• Are you comfortable working collaboratively with cross-functional teams to achieve common goals?
• Do you have a proven track record of delivering results and driving business impact in your previous roles?

ASSUMPTION: Bel Group's company culture is focused on driving growth and success through innovation, collaboration, and a results-driven approach.

⚠️ Potential Challenges

• The role may require occasional travel to visit retail outlets and monitor in-store activations, which could be time-consuming and demanding
• Bel Group's global presence and diverse product portfolio may present complex and challenging trade marketing scenarios
• The role may involve managing multiple priorities and deadlines, requiring strong time management and organizational skills
• The FMCG industry in Vietnam is competitive and fast-paced, with constant changes in market trends and consumer behavior

ASSUMPTION: The potential challenges listed above are subject to change based on business needs and market conditions.

📈 Similar Roles Comparison

• Compared to other trade marketing roles in the FMCG industry, this position offers a unique opportunity to work for a global leader with a strong brand portfolio
• The role may require more frequent travel and in-store activations compared to other trade marketing positions, which could be seen as a challenge or an opportunity for growth
• Bel Group's focus on sustainability and responsibility may offer career growth opportunities in related fields, such as sustainable snacking or corporate social responsibility

ASSUMPTION: The comparison points listed above are subject to change based on market conditions and the candidate's career progression.

📝 Sample Projects

• Developing and executing a trade plan for a new product launch in the Vietnamese market
• Collaborating with marketing and sales teams to create and implement a successful in-store activation campaign for an existing brand
• Analyzing market trends and competitor activities to inform trade strategy and improve market share

ASSUMPTION: The sample projects listed above are intended to illustrate the types of tasks and responsibilities that may be required in this role, but they are not exhaustive and may vary based on business needs.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall trade marketing strategy for Bel Vietnam and the broader Bel Group organization?
• What opportunities are there for professional development and growth within the company?
• How does Bel Group support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: The key questions listed above are intended to help candidates better understand the role, the company, and the opportunities for growth and development. However, candidates should also prepare questions that are specific to their own interests and career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Trade Marketing Executive - Bel Vietnam
• Tailor your resume and cover letter to highlight your relevant experience in trade marketing, channel development, and category management
• Prepare for your interview by researching Bel Group's products, brands, and company culture
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.